digital landscape in india - mrinalini - google

Google Confidential and Proprietary

The Digital Landscape In

India Today 21st August, 2014 Mrinalini Chakrabarty

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

#1

Google Confidential and Proprietary

205 M

Google Confidential and Proprietary

167M

Source: Google Estimates & IMRB 2013

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

#2

Google Confidential and Proprietary

916.5 M

581.1 M

123.3 M

Google Confidential and Proprietary

1B+

225M

90%

Google Confidential and Proprietary

India will become ‘tablet-first’

Google Confidential and Proprietary

Google Confidential and Proprietary

162 mins

96 mins

95 mins

31 mins

Google Confidential and Proprietary

INR

41.2B

27.7%

Google Confidential and Proprietary

3.7B

58M+

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

5.6%

23%

Google Confidential and Proprietary

19%

(vs)

13%

Google Confidential and Proprietary

Google Confidential and Proprietary

Search, Display,

Online Video,

Mobile OS, apps,

browser...

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Take a step back...

● What does your brand stand for? USP and brand proposition?

● Who is your target group? Geo, Demo & Target

● What is your brand associated with?

● Who is your main competition?

● How are your consumers behaving online?

● What is your business goal?

● What are your current digital assets?

Google Confidential and Proprietary

Google Confidential and Proprietary

Discover your presence and audience online...

● Brand Impression Tool

● Google Trends

● Global Market Finder

● Google ThinkInsights

● Consumer Barometer

Google Confidential and Proprietary

Thank You!