digital journey presentation in whangarei
Post on 25-May-2015
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Digital Journey
Welcome
• Stuart Dillon-Roberts
Stuart@digitaloffice.co.nz
Not for profit, governed charitable trust.
Today’s Business
Today we see:
• Businesses operating out of their front room,
• Orders arriving in the middle of the night.
• Business owners checking how their business is performing when
they’re away from the office or even whilst sitting on the beach
• Businesses doing GST returns in 2 mins
• New customers from across the world
Going online can save $s
Savings: • Reducing your phone line costs and make cheaper ongoing phone
calls.• Saving money by using an online IT service with no need to buy a
physical server.• Using software month by month without the need to pay high
upfront costs• Reducing costs to travel• Saving on print costs
But how?
So how do we start? What do we do? What tools can we use?
This is where digital journey comes in.
It is:
• Free
• Not aligned to a product – we don’t sell anything
• Supported by our partners
• Future roadmap
Northland – results and recommendations
Websites are increasingly an essential tool for businesses to communicate with customers. A website ensures your business is accessible; people can interact with your business online in a way that suits them, at a time that suits them. A well designed website creates credibility, allows potential customers to find you 24/7, increases the geographic reach of your business, and is an effective marketing tool.
Website
Nationwide: Only 41% of SME have a website. 2014 MYOB state of nation
Digital Journey Results: 80% have a website
Options
$ and Talk
Kiwis spent $2.7 billion online in the year to September 2013
Digital Journey Results: 27% have an ecommerce facility
Blogging:
Digital Journey Results: 27% have a blog
$ and Talk
$
Blog: share news, opens up 2 way communication, keeps content fresh, marketing advantages. Increases search engine profile
Responsive
Responsive Design
Digital Journey Results: 46% have a responsive website
Talk to website provider or take the time to look at redesigning your website. Could be a good opportunity to have a re-think about how your business appears online.
“Consumers are falling in love with their mobile phones”
Social Media Integration and Call
Social Media IntegrationDigital Journey Results: 54% have social media integrated in their website. Create buttons through Add This or Share This. Boost engagement, share information
Contact Information Digital Journey Results: 81% have a customer contact facilityIncreases options to customers to get in touch, forward information to email address, predefined fields.
Content Management
Digital Journey Results: 61% have the ability to manage content
with only 20% editing content
Save time and money – you drive the content and publish when you want. Inform users on latest new, specials, offers, product information. Search engines love new content
“we encourage original, high-quality content, since that’s what’s best for web users"
Age
Up to 1 year
1 to 2 years
2 to 4 years
4 to 6 years
Over 6 years
0 2 4 6 8 10 12 14 16 18 20
Content
Text Images Video
Content
Video – research shows more time is spent on website when video is available
• Virtual tour• ‘how-to’ demonstrations• Educational video• Customer feedback
• Animation
SEO
When users search for a business online many will only look through the first few pages of search results, the higher a site ranks the greater the chance it will be visited.
Did you know 97% of NZ Consumers search for products and services online
SEO
73%
18%
8% 2%
Importance of SEO
Very importantImportantSlightly importantNot important
SEO Digital Journey Results: 66% understand SEO and 30% say that their website performs poorly when you do a search.
• Aim for being 1st, 2nd, 3rd on a search,• Resource section google video on how it works or
use a third party tool
Domain
Statistic: 550,000 domain names in NZ. .NZ stat 2013
70% have a domain name and 75% use the domain name for their website and email address.
Online Directories
People are more likely to search online than phone books
50% of business use an online directory
People and processes are an important component of any business. Discover how technology can positively impact your business, as well as how to create IT training plans, bring your own device (BYOD) policies and more.
Business Plans
Surveys show that entrepreneurs with written business plans have 50% greater sales and 12% higher profits.
Digital Journey Results: 52% of businesses have a business plan
Technology and Marketing Plans
Digital Journey Results: 25% of businesses have a technology plan
Digital Journey Results: 47% of businesses have a marketing plan
Training
Training alone increased productivity by 22.4%, but when followed up with coaching, the figure soared to 88%.
16%
51%
33%Structured training courses
Informal training
No training
Staying Connected
Attend trade shows or presentations
Follow social media news feeds
Read eNewsletters
Read websites
0 5 10 15 20 25 30 35
Staying in Touch
Security
Having a Security Policy in place?
Digital Journey Results: 61% of businesses do not have a security policy in place. And 70% have no Acceptable Use policy
http://www.connectsmart.govt.nz/
.
Bring Your Own Device
Digital Journey Results: 85% of businesses do not have a BYOD policy in place
IP protection, Copyright, Patents and Trademarks
Digital Journey Results: 66% of businesses do not have IP protection, patents or trademarks
http://www.business.govt.nz/
Away from Office
Away from Office
Many businesses are providing staff access to the business' IT systems when they're away from the office. This could be at home, on the road or from a location of their choice. Telework, or flexible work is being supported by the NZ Government who provide advice on implementing Telework practice.
Digital Journey Results: 29% of businesses do not allow staff to access services remotely
Away from Office
Away from Office
Calendar
Documents
Customer Information
Financial or Accounts
0 10 20 30 40 50 60
Recruitment
Digital Journey Results:
50% of businesses use word of mouth to find new staff and
25% use traditional media like newspapers, with
25% using online services
Recruitment
Internet Importance
Critical
Important
Slightly Important
Not Important
0 10 20 30 40 50 60 70 80
Recommendations on best practice use of social media and making the most of online marketing opportunities.
Social Media Use.
http://pennystocks.la/internet-in-real-time/
There are over 1.15 billion users on Facebook and 23% of users check their account more than 5 times a day.
Digital Journey Results: 34% of businesses do not have engage with social media
Social media statista.com 2014. Figures in billions
Which one?
YouTube
Google+
Other
0 10 20 30 40 50 60
Social Plan
Yet
Digital Journey Results: 68% of businesses do not have a social media plan
Social media is now the number one daily activity among Americans, topping time spent on email and Google.
For a plan…..
Social Plan
Up to 5 hours per week
5 to 10 hours per week
10 to 20 hours per week
Over 20 hours per week
0
5
10
15
20
25
30
35
40
66% See value in Social Media
Email marketing
• Opt-in Email marketing to promote products, services or events to customers• Create stronger engagement• Campaigns run
Manually typed emails
CRM (Customer Relationship Management) System
Campaign Management Tool
We don't use email for marketing
0 5 10 15 20 25 30 35 40 45
Email marketing
Online Advertising.Google display ad campaigns reach 80% of global Internet users. Businesses make an average of $2 in revenue for every $1 they spend on AdWords.
Digital Journey Results: 56% of businesses do not advertise online
Online Advertising.
Up to $100 $100 to $250 $250 - $500 Over $500
19
6
4
6
Online Advertising.
35%
48%
18%
Google AdWordsFacebookLinkedIn
Online Advertising.
Recommendations on preparing your IT systems for a disaster and using Cloud-based services.
Internet Connectivity
Internet Connectivity
Digital Journey Results: 50% split businesses who have and haven’t reviewed their internet service.
Worth a review: • UFB can save money, improve performance, quality of service.
Cloud
The Cloud refers to applications and services offered over the Internet.
It can reduce costs of expensive IT hardware/software and provide extra protection for data by not relying on a local server.
Cloud Accountancy and Finance
Digital Journey Results: 61% of businesses do not use cloud based financial/accountancy systems.
Cloud
Sales and Order processing (sometimes bundled with customer relationship management solutions)
Digital Journey Results: 62% of businesses do not use cloud based financial/accountancy systems.
Cloud
Payroll Systems and Staff Management (sick leave, payslips, annual leave)Linked to accountancy solutions, IRD.
Digital Journey Results: 65% of businesses do not use cloud based payroll systems.
Cloud Project Management
Online / Cloud-based software
Installed software
Purpose-built software
None of these
0 5 10 15 20 25 30 35 40 45
7
42
11
31
Cloud Project Management
Cloud Product or Stock Management
Online / Cloud-based software
Installed software
Purpose-built software
None of these
0 10 20 30 40 50 60
Cloud Product or Stock Management
Integration into ecommerce solutions, main stream services.Instant access to stock levels Linked Accounts Solutions
Cloud Document Storage
Online / Cloud-based software
Installed software
Purpose-built software
None of these
0 5 10 15 20 25 30 35 40 45 50
Cloud Document Storage
Cloud – ERP Enterprise Resource Management – inventory, orders, human resources, customer information, accounting and so on.
Access to services that traditionally too expensive or complex to purchase.
Online / Cloud-based software
Installed software
Purpose-built software
None of these
0 10 20 30 40 50 60 70
Cloud – preparing documents/spreadsheets Variety of services available that can scale dependent upon your business requirements.Single products or suite of solutions
Cloud – preparing documents/spreadsheets Variety of services available that can scale dependent upon your business requirements.Single products or suite of solutions
Online / Cloud-based software
Installed software
Purpose-built software
None of these
0 10 20 30 40 50 60 70
Cloud – preparing documents/spreadsheets
Collaboration What services do you use
Instant Messaging
Video Chat
Intranet
Extranet
Document Collaboration
0 10 20 30 40 50 60 70 80 90
Collaboration
Disaster Management How would your company react if a disaster happened?
Digital Journey Results: 26% of businesses can operate anywhere, online. 5% would end our business.
Digital Journey
• Packed full of information in the Resource Section – growing all the time through our supporters network
• You can repeated the assessment to check your progress• We’re on facebook ‘digitaljourney.co.nz’ - tell your friends,
colleagues and other businesses – help them understand the opportunity that fast broadband and internet offers
• Stuart – stuart@digitaloffice.co.nz
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