digital growth conference 18: what’s new in search? ian ...€¦ · #dgpconf18 search console...

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Digital Growth Conference 18:What’s new in Search? Ian Lockwood

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►Search Console

►Mobile Ranking

►Voice Search

►Featured Snippets

►Technical Updates

►Help From Google

►New Keyword Planner

►New Ad Features

►Google Shopping

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New Search Console

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New Search Console

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Mobile Speed Update

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PageSpeed Insights Update

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Google Mobile Scorecard

https://www.thinkwithgoogle.com/feature/mobile/

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Mobile Speed Impact Calculator

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More Sites Moving To Mobile-First Index

►Server logs will show

significant increase in

Googlebot

Smartphone crawling

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AMP Stories

https://g.co/ampstories

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Growth Of Voice Search

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Growth Of Voice Search

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Voice Search Ranking Data

►PageSpeed

►HTTPS

►Domain authority

►Average voice search result is 29 words long

►Average word count of page that result is taken from =

2,312 words

►40.7% of results from Featured Snippets

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Voice Search Ranking Information

• https://backlinko.com/voice-search-seo-study

• https://storage.googleapis.com/guidelines-eyesfree/evaluation_of_search_speech_guidelines_v1.0.pdf

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Ranking For Position Zero: Featured Snippets

• Look for opportunities (e.g. “People also ask”)

►Repeat the question prominently in your page in a

heading tag (<h1>, <h2> etc.)

►Directly follow it with a short, direct answer paragraph

(40-55 words) or a list

►Follow this with more information (new paragraph,

images, data in a table etc.)

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Multifaceted Featured Snippets

https://blog.google/products/search/reintroduction-googles-featured-snippets/

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Google My Business Review Incentive Penalty

►100 reviews down to just one

►Don’t use reviews for advertising purposes. This

includes, but is not limited to, posting email addresses,

phone numbers, social media links or links to other

websites in your reviews.

►Don’t include promotional or commercial content.

►Don’t offer or accept money in exchange for reviews.

►Don’t solicit reviews from customers in bulk.

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Googlebot Doesn’t Support CSS Variables

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Chrome Not Secure July

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New Google SEO Starter Guide

https://support.google.com/webmasters/answer/7451184

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Google SEO Snippets Videos

https://youtu.be/p74HC4x5AUE

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Google Search Liaison

https://twitter.com/searchliaison

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What Else Does The Future Hold?

►Unlinked brand mentions a ranking signal?

►Heavier mobile interstitial penalties?

►More penalties for link building practices.

►Fake news algorithm update?

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New Keyword Planner

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New Keyword Planner

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Ad Variations

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Promotion Extensions

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Sunsetting Adwords Review Extensions

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More CSEs In Google Shopping

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Google Manufacturer Centre

https://www.google.com/retail/solutions/manufacturer-center/

Thank you

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Workshops delivered by Ian Lockwood

►Effective Search Engine Optimisation

►Understanding Google Analytics

►Converting Website Visitors into Sales

►Online Marketing for Local Businesses