digital gifting: a new revenue generator for retailers

Digital GiftingIRX 2017January 19, 2017

What is eGift?

Digital gifting could be loosely defined as gifting within the digital ecosystem.

Some refer digital gifting as virtual gifting or eGiftingor eGift.

Digital gifting helps retailers engage consumers by sharing or participating in a recipient’s brand passion.

eGift can be used for gifting to yourself (self-use) or others.

1 Cone Ice Cream(Exp. 28 February 2017)

eGift Code2589-7899

Existing Examples of Digital Gifting

Beri Hadiahon MyTelkomsel app

GO-TIXby GO-JEK

Blibli, Gifticon, Gyfte-commerce (Indonesia & beyond)

Use Cases

Book Medical check-up Doughnuts

Recipient Flow

Recipient Flow

1 Cone Ice Cream(Exp. 28 February 2017)

eGift Code2589-7899

Recipient Flow

1 Cone Ice Cream(Exp. 28 February 2017)

eGift Code2589-7899

Recipient Flow

Approval Code123456

Kode eGift2589-7899

Pada tanggal 11 Januari 2017

Retailer

Recipient

(Rp) 2goods/

gifts

eGift

1

eGift

Buyer

3 Participants in eGift

B U Y E R E X P E R I E N C E

Value Propositions

RecipienteGift

1

Retailer

(Rp) 2goods/

gifts

eGift

Buyer

B U Y E R E X P E R I E N C E

Value Propositions

RecipienteGift

1

Retailer

(Rp) 2goods/

gifts

eGift

Buyer

B U Y E R E X P E R I E N C E

Value Propositions

RecipienteGift

1

Retailer

(Rp) 2goods/

gifts

eGift

Buyer

Confidential

Success / Leading eGift Players (US Based)

Bridget Dolan, Vice President, Digital Marketing at Sephora

“ We expect digital gifting to become a key differentiator for retailers working to drive

omni-channel growth. “

Department Store Health & Beauty Food & BeverageApparel

How Can We, Gift Card Indonesia, Help?

Retailer

Recipient

(Rp) 2goods/

gifts

eGift

1

eGift

Buyer

B U Y E R E X P E R I E N C E

http://bit.ly/mulyadioey-digital-gifting

Read more aboutthe summary of this talk

Happy eGifting!

Mulyadi Oeymulyadi@giftcard.co.id

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