digital content marketing congres 2014
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Digital Content Marketing CongresMark Appel | Global Marketing Director | Exact Software
@preciesmark
Digital Content Marketing Congres 2014 Exact Software - @preciesmark
Exact Software - @preciesmarkDigital Content Marketing Congres 2014
Exact Software - @preciesmarkDigital Content Marketing Congres 2014
Exact Software - @preciesmarkDigital Content Marketing Congres 2014
Exact Software - @preciesmarkDigital Content Marketing Congres 2014
Exact Software - @preciesmarkDigital Content Marketing Congres 2014
Average (monthly) Sales Price
Sales Conversion % SQL
Payback time (months)
Exact Software - @preciesmarkDigital Content Marketing Congres 2014
Digital Content Marketing Congres 2014
5%<6 wks
15-45%
Digital Content Marketing Congres 2014
CENTRALProgram Management
Content CreationMarketing Automation
NLPublishing
BEPublishing
UKPublishing
USPublishing
DEPublishing
FRPublishing
LOCAL
80%Global & standardized
20%Local relevance
NEWPublishing
Exact Software - @preciesmarkDigital Content Marketing Congres 2014
Globally deployed per target audience
Standardized and ready-to-use and automated flows
Standardized marketing assets Standardized website pages and emails
Exact Software - @preciesmarkDigital Content Marketing Congres 2014
Clear definition marketing
Alignment other teams
Content Creation team
Exact Software - @preciesmarkDigital Content Marketing Congres 2014
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