digital city mechanics gigebitchallenge

Digital City Mechanics A new system for creating jobs

What is a job? It’s changing • No longer “at the office 40 hours”

• Computer or handheld device is the tool

• Re-educating our workforce

• Billions spent on training and economic

development = wasted!

Hi-Tech Jobs for Anyone? • % who have the skill sets

• % unemployed

• % freelancers

• Digital Divide

An Infinite Problem? • Manufacturing Service

• Affects all walks of life

• Jobs for “former” laborers

• Baby boomers, Moms returning to work

• Re-entry, welfare recipients, laid-off workers

• Non-college educated workers

A New Model for Creating Jobs • Not revolutionary, but obvious…

• Jobs require comfort online

• Freelance workers - On-demand skills

• Virtual workgroups - online tools

• Project based, peer network, social based

• Will involve LOTS of online multimedia

• Interactive multimedia + data = apps

• Sustainable model

Picking up Where Broadband Infrastructure Leaves off • Software infrastructure

• Neighborhood bureaus, free Dashboard software

• Free Community Engagement programs

• Free Tech Support for Freelance workers and Community organizations

• Compelling online multimedia

• Comfort utilizing online technology and tools

Community Engagement as Value-Added Differentiation

• Bureaus = community presence

• Training, workshops, tech support

• Multimedia content

• Multimedia business directory

• Real-time video help bureaus

• Viral campaigns and marketing promos

• Encourage startups, Independent workers

• Connect the dots at the community level

New kind of online

marketing

ONLINE

MARKETPLACE &

CLASSIFIEDS

SOCIALLY

CONSCIOUS

SPONSORSHIPS HYPER-LOCAL

RELATIONSHIPS

More efficient

use of

economic

development

dollars PROGRAMS PROJECTS SERVICES

Customize a city or region

Socially Conscious Sponsorships • Local industry helps local economies by paying

for online multimedia projects

• Money flows through 501c3 = tax write-off

• Put people to work – locally

• Train workers in online job skills

• Reuse content with logo on it

BUSINESS

Hyper-Local Relationships • Build business directory with local sales & media

production people – with mini web commercials

• Convince global brand campaigns to spend money locally

• Compelling, relevant campaigns created by our marketing interns and local businesses based on sponsored themes

BUSINESS

online Marketplace & Classifieds • Local businesses of all types – in our online

multimedia directory

• Sponsored by socially conscious enterprises

• Seller takes photo of their product, inputs # of inventory, $ price per unit

• Provide delivery services

• Transaction and reputation

• Craig’s list + Angie’s list + Etsy

BUSINESS

Free Software, Open to All • Community Activity streams

• online marketplace, Jobs boards, Peer support

• Software Infrastructure, Historical timelines

• Integrated courseware, Social media aggregation, Media channels

• Real-time video help – by Volunteers

• Open source, open data, open standards

Digital Economy Ecosystem • Entrepreneurial culture

• online job market

• Not just for companies, but individuals

• Collaboration, Communication, Commerce

• Support Independent workers -

Freelancers

Tech Development Platform, Plugins

Interactive Content

I.P.

Design Games, Videos

Interfaces,Templates

TAMPA Jamaica CLEVELAND Kansas City

DCM puts deals together • Build syndicate of local investors and stakeholders

• Create local subsidiary, own 51% of entity – 49% = local investors, execs and staff

• Create accompanying 501c3

• Identify local industry to sponsor MM projects

• Global brands sponsor viral campaigns - gain access to authentic hyper-local vendors and customers – Via our Biz Directory

• Setup and operate Bureaus and online Marketplace – Offer community free services

• Customize Citizen Dashboard to the City or Region

Digital City Mechanics • Working towards this for 20 years

– (Odaiba, MediaBar, Trieste, SuperBowl XXXII, NOW.com, Blogging, Open Social Networking)

• Helped build an industry before – (MacroMind Macromedia)

• Social networking platform – (PeopleAggregator)

• Open standards – (RSS, OpenID, OAuth)

• Let’s do it in KC!