digital campaigning

Todays topicHow social media will save us all

Digital campaigning

Some numbers

Some (more) numbers

Some more (more) numbers

AARGH - but... the slacktivists!?

...tools are just tools.And people are just people.

Next up:- Class A examples

- effective corporate bashing- integrated campaigning

- Solidarity- crowdsourcing evidence collection

- Activista examples

#BPcares - bashing corporates

#BPcares

VW: the Dark Side...beautiful example of an integrated strategy.

Goal: go viral. Get the geeks.

...and the hipsters went wild!

A few numbers: ● 7 million unique visitors● 2 million video views● 550,000 Jedi signups● 75,000 likes on Facebook page(And “shitloads” of offline stuff)

VW Dark Side

We are the 99% - solidarity

Ushahidi - Crowdsourced evidence

Not convinced yet?

Activista examples...

#TaxPaysFor

Twitter Conference

● Blog Action Day: crowdsourcing content

Activista examples

Tweet @PowerHolders

Collecting evidence:

Examples from Activista

Will there ever be a conclusion..?(Will he ever shut up?)

● Crawl, walk, twerk/run/fly○ Both organisations and individuals

● Only do what you can do well○ The buffet problem

It’s a learning process

Imagine the social media platforms like a party where you don’t know many people.You don’t just start shouting from the corner - you listen and engage. Start with existing friends and contacts - meet new people through conversation.

‘The people principle’Engage with people...

Listen: Find people (and their interests) with searches, hashtags, TwazzupParty: Embed yourself, get comfortable

● Evidence-based communication● Supporter journeys

Next level