digital bootcamp deluxe

DigiBootcampDeluxe

Frontline ClubLondon

Friday10 January 2013

Part of LSFF10

or ...

... fun things to do with the people formerly known as the

audience

James Mullighan

What is this ‘digital’, anyway?

What is this ‘digital’, anyway?

• Economic efficiencies;

• Reduction of scarcity;

• Deflationary;

• Users enabled; and

• Market immaturity.

Some trends

Some trends

• Technological changes:

• Broadband; powerful devices; open platforms; frictionless

payments.

• Behavioural changes:

• Huge rise in online and mobile consumption.

• Business models:

• Increasingly online.

• Democratisation of production:

• Rise of the bedroom producer.

From this ...

To this ...

Hacker

Activist

Gamer

Producer

InventorBlogger

One to one

One to many

Many to many Many to many

From The Audience is Always Right Michael Zorn, TBWA Berlin

From The Audience is Always Right Michael Zorn, TBWA Berlin

• Fractal Media Usage:

• People spend more time with more media in different ways.

• Individual Media Usage:

• People use media on their own terms and schedules.

• Volatile Media Usage:

• People use media in spontaneous ways, switching between media.

• Self-determined Media Usage:

• People can avoid or block content.

From The Audience is Always Right Michael Zorn, TBWA Berlin

• Fractal Media Usage:

• People spend more time with more media in different ways.

• Individual Media Usage:

• People use media on their own terms and schedules.

• Volatile Media Usage:

• People use media in spontaneous ways, switching between media.

• Self-determined Media Usage:

• People can avoid or block content.

Result: it’s no longer easy to enforce people’s attention.

The age of the interface

From: How Social Media Can Make HistoryClay Shirky

“Every time a new consumer joins this media

landscape a new producer joins as well,

because the same equipment - phones,

computers - let you consume and produce. It's

as if, when you bought a book, they threw in the

printing press for free ...”.

This really freaks people out

But don’t worry, this anxiety has a precedent

From Hamlet on the HolodeckJanet M. Murray

“In 1455, Gutenberg invented the printing press

- but not the book as we know it. Books printed

before 1501 are called incunabula; the word is

derived from the Latin for swaddling cloths and

is used to indicate that these books are the

work of a technology still in its infancy ...”.

Tell me and I will forget

Tell me and I will forget,Show me and I may remember.

Tell me and I will forget,Show me and I may remember,

Involve me and I will understand.

Fun withHTML5

the internet is … big

1%

9%

90%

collaborators

sharers

audience

Engage don’t sell

Engage don’t sellShare don’t tell

What free tools are available?

Wordpress – start here

wix.com is another popular free website builder.

weebly is yet another

harrietfleuriot.co.uk, filmmaker, website using wordpress

social media sharing buttons on Harriet’s site

Ted Marcus’s short film website using wordpress

Luke’s website, powered by Cargo

These two, from Google

e-mail

vimeo vs youtube, and online or not …

Kate’s website, powered by Wix

hootsuite, another social media feed manager

How much?

TIME

•It requires discipline - you have to commit the time daily/weekly

•Use free tools to lighten the load

MONEY

•Social media and other digital tools are free

•Budget for your digital strategy from the start

•The Producer of Marketing and Distribution

When?

• Now, if not earlier…

• The earlier you start the bigger the audience will be

• Use the social media tools as part of your research process before the film is completed

• Involve any partners from pre-production or even earlier

Ain’t too proud to beg …

Meet Jeff Howe

Let’s meet Jason

indiegogo - international, very film friendly

kickstarter – welcome to the UK!

crowdrise.com

sponsume.com

wefund.com

buzzbnk.org

artistshare.com

ulule.com

comprehensive summary of all this on the wiki

Use Assemble to build a web presence and then an audience. Then sell to them.

78

Distrify is a suite of digital tools that turns the entire internet into a movie marketplace.

screenburn.com - a Facebook VoD platform

Technology giveth, and technology taketh away

“Obscurity is a far greater threat to authors and creative artists than piracy”.

Tim O’Reilly

vodo.net helps creators promote and distribute their films using peer-to-peer technology.

vimeo.com now has a tip jar

New forms of storytelling

We make the work

http://beta.18daysinegypt.com/

An interactive crowd-sourced documentary project about the

Egyptian revolution.

Crowdsourcing crisis information

Crowdsourcing solutions

The ashtag app

Crowdsourcing solutions

Delight

thejohnnycashproject.com

starwarsuncut.com

Twitter.com/ferris_buller

Be socialBuild your audienceUse crowdfunding to help you do thisInvolve your audience in a meaningful wayExperiment with new toolsBefriend a coderExplore new forms of storytellingMake the web, don’t just use itMake beautiful thingsBe generous

Be socialBuild your audienceUse crowdfunding to help you do thisInvolve your audience in a meaningful wayExperiment with new toolsBefriend a coderExplore new forms of storytellingMake the web, don’t just use itMake beautiful thingsBe generousDon’t pee in the pool

• shootingpeople.org:Entries now open for January’s Film of the Month being judged by Kevin ‘Touching the Void’ Macdonald

  • Sheffield Doc|Fest (12-16 June 2013):

Absolutely come. Group discounts. • Submissions open for Encounters

17 – 22 September 2013

• Further reading – and some fun:• http://bit.ly/Q1CMnZ

digibootcamp.wikispaces.com