digital asset management. what is it and why do it?

Andrew Lewis

Digital Asset ManagementWhat is it and why do it?

Digital Asset Management for Museums Collections Trust, 27 November 2013

Victoria and Albert Museum

Digital is everywhere

Let’s talk about computers

Mobile internet devices will outnumber the global human population by the end of 2013

CISCO. Visual Networking Index: Global Mobile Data Traffic Forecast Update 2012–2017.

(published February 2013)

£25

Your phone can talkwith the walls

Just over half (53%) of all UK adults are regular media multi-taskers i.e. they use other web devices while watching TV

weekly or more often

OFCOM. Communications Market Report 2013. (published August 2013)

Tablet owners significantly more likely than average to multi-task with other media while watching TV (81%)

More than half of UK adults own a smartphone

£20

Society is to blame

It’s all about…

Users

Visitors

Customers

Audiences

Whatever…Stakeholders

Give people what they want

Good Good enough

What people want ischanged by technology

Good Good enough

+

Good enough Better

++

Unpredictable

Unpredictable and complex

Predictable and simple

Predictable but complex

Unpredictable and simple

Predictable

Simple ComplexWe are here :)

How to cope

Digital Asset ManagementWorkflow

Objects KnowledgeTools +

standards Records Storage Security

Objects KnowledgeTools +

standards RecordsSecure

Storage Connectivity

Collectionobject records

Media assets

Events

Shop products Customer behaviour data

Staff knowledge

Learning resources

For many people , this is good enough

web access(e.g quickly on the

sofa)

DISRUPTION RISK

datadataData engineWeb API = portable data

Web connectivitymakes your

data portable

For efficiencyand responsiveness

to the chaos ofconsumer digital change

Unpredictable

Unpredictable and complex

Predictable and simple

Predictable but complex

Unpredictable and simple

Predictable

Simple ComplexWe are here :)

Web connectivity

What are we talking about?

PhotosEvery fact

VideoRecords

What are digital assetsPatterns of behaviour in data

Any

Object recordsEvent recordsShop records

Conservation recordsHR records

Whatever…User records

The nature of blog traffic

Blog A

Blog B

Blog C

Blog D

Blog E

A+B+D+D+E

Learning

Research

Artist in Residence

Poster collection

Engraved ornament

V&A Network

The Network

Blog posts as reusable digital assets

Search the Collections (STC)

Mobile STC

Website auto-display module

Furniture gallery digital label

Digital map

One chair. One authoritative

digital asset.

At least five uses

V&A Digital Map – optimised for enjoyable discovery on a tablet

Collection datafed via web API

V&A Digital Map – optimised for enjoyable discovery on a tablet

Event datafed via web API

One digital asset updates all information

Digital assetsFrom

Web content system

Digital assetsFrom

Vimeo.com

Digital assetsFrom

Blog database

Digital assetsFrom

Shop database

Digital assetsFrom

Collection records

Spot the digital asset

How do people navigate on your site

User’s interests get typed here… User’s interests

User data = digital asset

maiolica

Digital assetsFrom

Web content system

Digital assetsFrom

Shop database

Digital assetsFrom

Collection records

Digital assetsFrom

Event database

Automated interests suggestion based on digital asset classification

40% of online shop income generated by

website referrals

Visitor information for mobile users

If it’s worth writing, publish it

You have access to very rich digital assets about your Facebook visitors

Their friends, connections, interests, mobile devices they use

Forget Likes

Are you making them portable?

Do you know all the assets you have?

Do you look after them nicely?

Are you using web connectivity?

Managing digital assets

Counting likes vs analysing user data

Email attachments vs collaborative space

On-site video vs syndicated video

Documents on drives vs databases

Managing digital assetsUploading to spaces vs open data via API

Andrew Lewis

Thank you

linkd.in/andrewlewistwitter.com/rosemarybeetle

Victoria and Albert Museum

This presentation is available NOW here:

More free stuff on the V&A Digital Media blog:

slideshare.net/AndrewLVandA

www.vam.ac.uk/digitalmedia