digi pak analysis - loud

Rihanna - LoudDIGI-PAK ANALYSIS

FRONT COVER

Artist is clearly visible in the centre of the cover, and takes up the entire space.

Title of CD is written along the bottom, but is in thin font, giving the impression it doesn’t matter what the title is, as long as the artist is visible, as that’s what will sell the album.

Artist is presented in the most idealistic way, to appeal to men and women

Seductive position conforms to the male gaze theory, further aiding sales of the album.

Colour adds continuity to cover

BACK COVER AND CD

Artist’s name and album title is down the side.

Barcode and record company information is listed at the bottom. This section also includes who owns the rights to the album, and any copyright infringements.

The image of the artist and the colours used keeps the product continuous, and the pose further conforms to the male gaze theory.

Tracks are listed on the right side of the back cover

Artist’s name is visible on the physical product, aswell as company information.

Colours and images keep continuity right through the product.

ITEMS ALL TOGETHER

All items are cohesive as a collection. The colours and artist add continuity, and there are various re-occurring items throughout the product.