development of mobile phone based services for citizens in tartu tartu 31 march 2006

Development of Mobile Phone Based Services for Citizens in

Tartu

Tartu

31 March 2006

Mobile penetration exceeds Internet penetration

More people can use m-services than e-services

Rain Rannu, Mobi Solutions

Computers are tied to a place, mobile devices are always with the user

M-services can be used from more places than e-services

Rain Rannu, Mobi Solutions

M-governance is not a replacement for e-governance

It just adds value to places where “e” does not reach

Rain Rannu, Mobi Solutions

Technology adoption lifecycle

Source: Geoffrey Moore Crossing the Chasm

Technologyenthusiasts

Visionaries Pragmatics Conservatives Technologyhostile

Early market

Main market

Mobile technologiesVoice

WAP

SMS

Technologyenthusiasts

Visionaries Pragmatics Conservatives Technologyhaters

3G

2004

mTartu project is launched

Mobile services in Tartu• Mobile parking

– Since 2000– About 50% of parking payments in Tartu made with

mobile

• Mobile bus ticketing– Since 2002

• M-payments– In taxis, shops, etc. Since 2003

Rain Rannu, Mobi Solutions

M-teacher• Making parent-teacher communication more

effective by SMS • Pilot in 2 schools in 2005• Live in all Tartu schools since 2006

Rain Rannu, Mobi Solutions

M-neigbourhood watch• Making easier for police to contact people with

“watchful eyes”: taxi drivers, bus drivers, security companies, neigbourwood watch activists

• Pilot since Jan 2005

Rain Rannu, Mobi Solutions

M-library

• Alerts when requested books become available• Pilot phase since Feb 2005• Additional services in pilot phase

– reminders on returning books, etc.

Rain Rannu, Mobi Solutions

Tartu City short number 1789

You see a dark streetlight? Full trash- can? Broken park-bench? Hole in the pavement?

Call us! E-mail us! SMS us!

1789

Rain Rannu, Mobi Solutions

Phone calls, e-mails and SMS-s: • collected by the operator (or answering

machine) • forwarded to appropriate utility companies

M-city success model• Start with a study of:

– available technologies– best practices around the world– needs of a particular city

• Conduct small-scale pilot projects of several services

• Proceed with full-scale implementation of successful pilots

Rain Rannu, Mobi Solutions

In development• 2-3 new m-services expected this

year– M-hospital (registration and reminders)

– Crisis alert by SMS

– SMS-services connected to city document management

– Tourist services (photo by MMS-email, voice guide development; etc)

Thank you!

Contact

Rain Rannurain.rannu@mobisolutions.com+372 52 81 576www.mobisolutions.com

Rain Rannu, Mobi Solutions