developing the chinese shopper by: carolyn petty president taxfree shopping

Developing the Chinese ShopperBy: Carolyn Petty

President

TaxFree Shopping

Overview What is TaxFree Shopping? ONE STOP SHOP! VAT Tax Global Blue

Goals Create a “Texas Shopping

Market” for number ONE international shopping community!

Showcase the benefit TaxFree Shopping!

Educate Tour Operators, the Chinese public as to the size and incredible Texas Retail / High End Shopping at reasonable costs!

Strategies and Tactics

Study Chinese culture and identify their needs, wants and patterns Hired Chinese-speaking

representatives Translate print media into Chinese Luxury, outlet, life-style shopping

centers Develop and promote total package

of Texas activities Promote the TaxFree Shopping!

PR & Marketing Promotions

Full service representation in China

trade shows

sales mission

sales calls

social media

Partnerships

Texas Tourism

Brand USA

Shop America

Tour Operators in country

USA inbound Receptives

Print Media:TFS Luxury Travel Magazine-China Edition

Includes:

City tabs providing tourism-specific destinations and top shopping experiences in each area.

Shopping center directory

Fully-translated

Distribution:

Beijing, Hangzhou and Shanghai, China; and Taipei, Taiwan

Select airline VIP lounges,

Trade shows & sales missions

Picture of Cover

Print Media:Chinese Brochures

Produced to wholly represent each region and their respective shopping opportunities in Simplified Chinese.

Print Media:

Newsletter: The Re-Teller Chinese Media Kit For the Chinese market to truly

understand our product, the TFS media kit was fully translated into Chinese.

Social Media

Weibo

Largest Chinese microblog service

505 million users

Zanbai

Highlights top shopping destinations around the world

Dallas and Houston

Special Events: International Sales Missions

China

Guang Zhou

Shanghai (3)

Hong Kong

Beijing (4)

Hangzhou

Japan

Tokyo

South Korea

Seoul

Indonesia

Jakarta

Taiwan

Taipei

Trade Shows: JATA

CITM

4 trips to Asia this year: Sales MissionsTexas TourismGreater Houston CVBDFW AirportEast West Marketing

Special EventsAir China Promotion Partners: Greater Houston CVB, Air China,

The Galleria, Westin Galleria Hotels, TaxFree Shopping

Passengers on CA 995 & 996 (Beijing to Houston) were eligible for special offers

Chance to win round-trip ticket (Lucky Draw)

Sino-Economic Conference Shopping Trips

2 shopping trips to NorthPark Center

Creative By including major initiatives from the multi-market international

program and redefining them to fit the Chinese market, TaxFree Shopping has doubled its Chinese business in 2014.

Trackable Results

12,000 – 2013 40,000 Chinese shoppers processed

year to date 2014 Average spend of Chinese Shoppers

utilizing TaxFree Shopping services: $3,500

ALGERIA0.09%

ANGOLA1.19%

ARGENTINA0.39%

AUSTRALIA1.15%

AUSTRIA0.01%

BAHAMAS0.10%

BAHRAIN0.08%

BELGIUM0.06%

BELIZE0.38%

BOLIVIA0.12%

BRAZIL3.00%

CAMBODIA0.11%

CANADA1.39%

CHILE0.02%

CHINA38.68%

COLOMBIA0.30%

CROATIA0.01%

CYPRUS0.01%

DENMARK0.24%

ECUADOR1.10%

EGYPT0.48%

EL SALVADOR0.03%

EQUATORIAL GUINEA0.32%

FINLAND0.03%

FRANCE0.56%

GERMANY0.23%

GREECE0.37%

GUATEMALA0.69%

HONDURAS0.65%

HUNGARY0.06%

INDIA0.61%

INDONESIA0.74%

IRAN0.29%

IRELAND0.07%

ISRAEL0.12%

ITALY0.43%

JAPAN1.66%

JORDAN0.04%

KAZAKHSTAN0.52%

KUWAIT1.63%

LEBANON0.06%

LIBYA0.05%

LITHUANIA0.01%

LUXEMBURG0.02% MALAYSIA

0.97%

MALTA0.01%

MARSHALL ISLANDS0.04%

MEXICO8.54%

MYANMAR0.71%

NEPAL0.10%

NETHERLANDS0.39%

NEW ZEALAND0.08%

NIGERIA11.48%

NORWAY0.98%

OMAN0.08%

PAKISTAN0.06%

PANAMA0.10%

PERU0.26%

PHILIPPINES0.15%

POLAND0.06%PORTGUAL

0.63%

QATAR1.50%

ROMANIA0.00%

RUSSIA1.88%

SAUDI ARABIA1.38%

SCOTLAND0.02%

SERBIA0.02%

SINGAPORE1.93%

SLOVENIA0.02%

SOUTH AFRICA0.18%

SOUTH KOREA1.02%

SPAIN0.24%

SURINAME0.00%

SWEDEN0.31%

SWITZERLAND0.01%

SYRIA0.06%

TAIWAN1.32%

THAILAND0.51%

TRINIDAD AND TOBAGO0.13%

TURKEY0.93%

TURKMENISTAN0.12%

UKRAINE0.18%

UNITED ARAB EMIRATES2.96%

UNITED KINGDOM1.55%

VENEZUELA0.64%

VIETNAM0.32%

YUGOSLAVIA0.01%

ZAMBIA0.03%

Other18.09%

TOTAL TAX REFUNDED MAY 2014:$191,060.06

APPROXIMATE GROSS RETAIL SALESMAY 2014: $4,631,759.03

Top stores by revenue 1. Apple

2. Tiffany & co

3. Michael Kors

4. Neiman Marcus

5. Coach

6. Macy’s

7. Best Buy

8. Gap/Old Navy/ Banana Republic

9. Tommy Hilfiger

10.Burberry

11.Nordstrom

12.Victoria Secret

Top stores by volume of receipts

1. Macys

2. Apple

3. Tommy Hilfiger

4. Best Buy

5. Victoria Secret

6. Gap/Old Navy/ Banana Republic

7. Coach / Michael Kors

Fun Facts

I-Phones Victoria’s Secret 80 people, 4 hours = $110,000.00 Food Texas – Dallas Average Spend The Label ….the box! Ending with ……2013-2014 traffic tripled!

BEFORE

AFTER

Thank you!

Carolyn Petty

President

TaxFree Shopping

E: CarolynP@TaxFreeShopping.com

O: 214-368-9067