developing europe as a high quality sustainable tourism ... europe as a high... · developing...

Net4Ps – Partner Cities Developing Sustainable Tourism

Developing Europe as a High Quality Sustainable Tourism Destination

Sens Senigallia Chester

Multiple the richness of the old continent can offer a vacation

in the mountains, the sea, in cities,

the countryside, or a family adventure, sun and snow

High Quality Tourism in Europe

Diversity travelling in Europe, is to pass from the Greek or Spanish heat

to icy Lapland without changing continent

Unbeatable Europe is in first place

in terms of welcoming guests from around the world

Linked incredible profusion of peoples, cultures, languages,

sometimes distant from each other but all linked

by an old story, sometimes painful, always exciting

Tasty traditional dishes culinary and gastronomic specialties

Welcome 10 superlatives for tourism in Europe

10 superlatives for tourism in Europe

Largest contiguous

vineyard (Bordeaux,

France)

Most & best connected net

of biking & hiking trails

Most Christian buildings &

highest church

(Ulmer Münster)

The most castles &

palaces

Biggest folk festivals

(Oktoberfest)

Greatest culinary diversity

Most metropols & most

important exhibitions (FRA)

Best infrastructure

(public transportation)

Cleanest water

(rivers, lakes,

drinking water)

Best educational

opportunities

Thank you for your attention!! Thank you for your attention!!

The 10 most popular destinations in Europe

Cities, spots and places, landscapes and regions with

an high internationale recognition

It‘s not so easy to

chose just 10 destinations.

We can find 20 places or even more!

Other criterias for the top 10 destinations:

UNESCO List

Business destinations

The own point of view

Overnight stays

And so on

1st: London, England

• „The city that never sleeps“

• 48,7 million overnight stays (2010)

2nd: Paris, France

• „The city of Love“

• 35,8 million overnight

stays (2010)

3rd: Berlin, Germany

• „Be Berlin - be city, be

change, be Berlin“

stays (2010)

4th: Rome, Italy

• „The eternal city“ • 20,4 million overnight stays

(2010)

5th : Barcelona, Spain

• „The city that reinvented itself“

6th: Madrid, Spain

• „Queen of the night“

stays (2010)

7th: Prague, Czech Republic

• „The golden city“

8th: Vienna, Austria

• „City of music“

stays (2010)

9th: Munich, Germany

• „City with heart“

stays (2010)

10th: Amsterdam, Netherlands

• „I amsterdam“

• 9,7 million overnight stays

(2010)

And we add more Places:

• Istanbul, Turkey: „City living 24 hours“ - Joint point with Eastern

and Western culture

• Florence, Italy: „Renaissance city and paradise of artists“

• Athens, Greece: (Greek islands) „Make your way to discover

ancient history“

• St. Petersburg, Russia: „The scene of the city of Peter the Great“

• Lisbon, Portugal: „The city of the discover of the new world“

• Skandinavia: „Spectacular scenery of mountains, lakes, glaciers,

geysers, waterfalls and volcanoes“

Thank you for your attention!!

Europe – Touristic Strengths and USP´s

culture & heritage

• multiplicity of Traditions within small

and accessible areas (museums,

religion, gastronomy, festivals & events)

• arts (artistic heritage, artistic icons)

• history

• long and diversified history backgrounds: e.g. Romans,

Greeks, Germans

• historic attractions: monuments, museums, UNESCO heritage

sites, architecture (e.g. Gothic, Roman)

• ethnic variety

transports & infrastructure

• city-travel

• Well-known capitals e.g. Berlin, Paris, London, Rome

• lower concentration of „world cities“ on other continents

• infrastructure

• good transport networks (air, rail, road network)

• water and energy supply

• medical care

• well developed in a confined space

geography

• climate

• vegetation

• topography

• various recreational activities in

confined space

education

• high standard of education

• high quality services, simple communication(language

skills)

• European professionals are in demand worldwide

political issues

European cooperation

• one currency (euro/ €)

• touristic offers (Inter Rail, Euro-Airport)

• Schengen-agreement: freedom to travel without a passport check in almost all european countries unique in the world

Political stability

• high level of legal security

• little corruption

Other competitive advantages

• little threat of natural disasters

• environmental awareness

• European companies are famous for their quality

tourism can benefit from this leap of faith

USP from our region: Europa-Park

• founded in 12th July 1975

• largest theme park in Germany: 970 000 m²

• 4 million visitors a year

• mix of rides, themed areas and parks

• represents the unity of Europe exemplary

More USPs and POIs in our regions:

• Vitra Design Museum, Weil am Rhein

• Chester, Eastgate Clock and Street

• Senigallia, Velvet Beach and Rotonda

• Sens, le chapeau de Napoléon

• etc.

More USPs and POIs: Roman Sites

• Augusta Raurica, biggest roman city north of the Alps

• Chester, Roman Walls and Amphitheatre

• Senigallia, Gallic village and Roman city

• Sens, Gallo-Roman history

Sens, île de l´Yonne Cathédrale de Sens

Amazing Cities and Places

Sens, île de l´Yonne Senigallia, Rocca Roveresca Portici

Sens, île de l´Yonne Lörrach, Rötteln castle Vitra Design Museum

Sens, île de l´Yonne Chester, Roman Walls

Lörrach, Burg Rötteln

Chester, The Rows

Sens, île de l´Yonne

Valladolid

Lörrach, Burg Rötteln Valladolid, University Valladolid

Edirne, Selimye Mosc

Wide open spaces and

leisure facilities Hiking and picnicking

Sports activities

Opening Doors to Nature

Why Europe has a competive advantage:

• The cultural diversity of Europe, together with great accessibility and modern , efficient transport networks, ensures it is one of the most desirable destination worldwide.

• Due to the variety of unique selling point, Europe can appeal to a range of different tourist types, making it one of the most prominent competitors in the global tourism market.

Strengths

• good infrastructure / extensive and well-developed flight

network

(highways, mobile communications network, public

transport, lot of accomodation…)

• diverse natural and cultural landscape

(historic towns and buildings / mountains, lakes, oceans,

grasslands, beaches, marshlands ...)

Strengths and weaknesses of tourism in Europe

Strengths

• almost common currency €

• high security

(low crime rate and a low risk of environmental disasters

like Tsunamis, Hurricanes…)

• Environmental protection and nature conservancy is a top

priority

Strengths

• Increasing opportunities for travel, encourages greater

understanding between countries

• the preservation and celebration of local festivals

• Tourism can contribute highly to the economy and the way

of life in various countries throughout Europe. nation’s

wealth.

Weaknesses

• strong seasonal dependence

(events are held only for vacation time / countries are only

visited at certain seasons)

• Many languages

(can act as a deterrent for a round tour – promotion)

• in a global comparison Europe is very expensive

Weaknesses Weaknesses

• Europe is seen as one single country – there´s no

differentiation between the individual countries

(dimensions are underestimated)

• strong weather changes – 4 seasons

• Pollution

• Environmental change (different buildings, over developed,

no natural environment, no natural paradise anymore,

damage historical monuments)

Weaknesses

• Tourism can contribute to the destruction of local culture

through increasing crime

• Employment tends to be seasonal

• jobs in the tourism industry are poorly paid

• Visitors need a VISA for travelling in Europe (except

Europeans)

• Different habits in hotels and restaurants between

countries and cultures

• Problem of classification (differences between european

countries)

The 5 new and prospective

top destinations in Europe

Europe‘s Newcomer

What is a newcomer?

• Place which is likely to become a destination in the near

future

• Unique selling points (USP)

• Competitiveness

• Indicator: flights or other transportations are becoming

more frequent to the place

Europe‘s Newcomer

Pula - Croatia

Europe‘s Newcomer

Pula - Croatia A modern city with historical flair

and miles long beaches

•The emblem of the city is one of

the biggest amphi-theatres (2000

years old) in Europe

Europe‘s Newcomer

Knock: The gateway to Ireland‘s northwest

Knock: great starting point to discover the

northwest

• Rough coastal landscape with the Cliffs of Moher

• Galway

• Donegal

Europe‘s Newcomer

Kaliningrad - Russia

Kalinigrad

● Many museums (e.g.Immanuel Kant Museum)

● Theaters and churches

● Zoo, Parks, Lower Pond

● Traditional and famous cuisine Philharmonic and

Symphony Orchestras

Europe‘s Newcomer

Klaipédia - Lithuania

Europe‘s Newcomer

Klaipéda - Lithuania ●Various architecture

●A multiplicity of sigths (from the sailing ship

„Meridianas“over to the castle of Klaipéda)

●Direct ferry – connection: Kiel - Klaipéda

Europe‘s Newcomer

Odessa - Ukraine

Europe‘s Newcomer

Odessa - Ukraine

● fourth largest city in Ukraine

● population: 1,012,500, 1.5 times

greater than average in Ukraine

income rate and one of the lowest

rates of unemployment

● During the summer time number of

inhabitants become 2-5 times greater

● Area mild climate, warm Black Sea,

many therapeutic resorts, famous

healing muds, mineral springs make

it a very attractive tourist destination

Europe‘s Newcomer

Conclusion

● Newcomers at the moment, but the future is unpredictable

● In order to stay successful in the future the newcomers

must become responsable, to be able to develop their

tourism

Europe‘s Newcomer

What is sustainability about?

The concept of sustainable tourism development is based on

sustainability.

A development is sustainable when the needs of the

current generation are satisfied without threatening the needs

of the future generation

Sustainability

The three aspects of sustainability:

Sustainability

Specialized Labels

Hospitality Touristic Destination

Management

Tour Operator

General Labels

Labels of sustainability:

Sustainability

Best Practice Examples from the Twin Cities

Sustainable land-planning

Complimentary city-tour for people with handicap

Senigallia

A wheel-chair for the beach (Senigallia)

Complimentary bicycle renting (Senigallia)

Barrier-free access to the sea (Split)

Guided tours for people with handicap

Volunteers commitment

Lörrach

Chester

Sustainable approaches to Roman history

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