developing a social media strategy - napier pr
Post on 10-May-2015
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Developing a Social Media
Strategy
Social media allows a dialogue between a
company & its customers, therefore
embrace any engagement
Social media engagement requires time & commitment, and customers expect responses to questions & comments
Social media is constantly changing, so ensure you are exploring new opportunities
B2B companies don’t tend to lead, therefore watch out what is happening in other sectors, such as consumer markets
Educating the whole team is a vital part of social media strategy!
Include guidelines on how to behave on social media – note: having a Facebook page or Twitter account doesn’t make you a social media expert!
Execute with consistency!
Social media campaigns are most effective when executed consistently
Define your company’s ‘tone of voice’
Set goals for response time, problem resolution and the level of activity
Social media requires continual monitoring review to maximise effectiveness
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