developing a school social media strategy
Post on 02-Nov-2014
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Using Social Media to Improve Classroom and School
CommunicationsJason Neiffer
Doctoral Student, Curriculum & Instructionthe University of Montana
Curriculum DirectorMontana Digital Academy
@techsavvyteach
http://2013.ncceconnect.org/F110
Paperless Handouts:
con·ver·gence
the occurrence of two or more things coming together
Joe Logan
Allen Avenue SchoolImage:
UCSF School of PharmacyImage:
13th Street Studio
Jason Neiffer
So, what?
Ignoring social media means shutting down a potentially massive channel of communication to parents, community members and tax payers!
...or else?
Social media presence should be planned; messaging is important
Accurate, up-to-date information beats out function; function beats out form
Unofficial presences are as important as official channels
Student voice is as important as adult voice
Simple Rulesfor Success
Low-Hanging Fruit
School Websites
Classroom Websites
Options
Blogging Platforms:EduBlogs, KidBlogs, Blogger,
Blog.com, TypePad, Jux, Tumblr, Posterous, Weebly,
LiveJournal
Serverside Content Management Systems (CMS):Wordpress, Joomla, Drupal,
PHP Nuke
Simple:Coded website, School Wires
Other Platforms:Wikispaces, Google Sites
Social Media Options
Media Channels: YouTube & Flickr
Content?
School Happening:Guest Speakers, Assemblies, School Events, School Plays, Graduation, Concerts, Sports
Events
School Photos:Albums from School Events,
Classroom Projects, Field Grips
Video:Clips from Events, Sports,
Projects
Encourage Engagement:Fundraising, School Event Announcement, Pro-Levy
Messages
Strategery
Make social media an assignment for staff (or students); don’t assume it will just get doneAccept social media as public relations strategy
Clearly define who is responsible for social media
Clearly define your channel(s) as the official channel(s)
Consider asking rogue channels to label themselves as unofficial
Policy Considerations
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