You Can Be Dominate Lawyer and Take to Another State
Discover Your Niche
Client Need
Passion
Strengths Your Niche
15
Discover Your Niche
16
Niche Discovered!
Niche
The Power of Planning
18
Successful People
Think Optimistically and Plan Purposefully
19
Successful People
Set stretch goals and adopt high standards for themselves.
20
Energizing 2016 Plan
21What
2016 Plan
Goals
90 Days
Why Important
How
Next Week
22
Planning
Start with Focus on Long-Term
2021
2016
Do You Have an Incredibly Ambitious Goal That Energizes You? 23
One Compelling Question
Define Your Target Market24
Before You Start Planning
Decide What You Want Target Market to Hire You to Do? 25
Before You Start Planning
Become Visible and Credible by Adding Value 26
Before You Start Planning
What Are Target Market Organizations 27
Before You Start Planning
Identify Your Target Market’s Problems, Opportunities and Changes
28
Before You Start Planning
What Creative Solutions Can You Provide to Your Target Market
29
Before You Start Planning
Set the Most Effective Goals
30
Create a Plan with Goals
31
Create a Plan with Goals
Goals
Hours
Activities
Goals
Hours
Top Down Botto
m Up
32
• Promotion
• Earn $_____
• _____ New Clients/Customers
• Expand Relationship with _____ Clients/Customers
Motivating Performance Goals
33
• Learn How to____
• Read ___
• Speak at ____
• Contact ___
• Meet with ____ contacts
• Write ___ articles and get them published
Detailed Action Goals
500 Hours to Invest
100 Administrative
__ Business Development
__ Your Development
Planning
34
35
Substantive Learning
Industry and Business Knowledge
People Skills
Your Development
Create a Plan with Goals
36
Reputation / Profile Relationship Building
Create a Plan with Goals
Prioritization Matrix
High Return / Low Investment
Do first and do often
High Return / High Investment
Break down into smaller pieces
Low Return / Low Investment
Do when you have time
Low Return / High Investment
Say NO graciously!
38
Planning
60 days Goals/Actions
39Partner for Accountability
Planning
How to Execute Plan
40Become Visible and Credible
Client Development 2016
41
It’s not what you know,
Today it’s who knows what you know
It’s not who you know,
After Niche Discovered
Recommendations
Trust and Rapport
Visibility
Getting Hired
Credibility
Client Meetings
Relationships
Reputation / Profile
Weak Ties
Weak Tie Reach
44
Strong-Tie Buzz
Weak-Tie Buzz
45
Old Tools/New Tools
46
New Tools
2016
Geometrically Expanded by Social Media
47Locate
Organize
Disseminate
Connect
Interact
Internet / Social Media
48
Connect - Linked In
49
Connect - Twitter
50
Distribute Valuable Content
How to Make Social Media Work
Valuable Content
51
Three Essential Points
Presented/Written Well
52
Three Essential Points
Social Media for Wide Distribution
53
After Niche Discovered
Raise Your Visibility and Credibility
54
After Niche Discovered
Understand Industry Business
55
After Niche Discovered
Understand Law that Affects Industry
56My Story
Examples
57
Travis Crabtree
Examples
Internet Law / Commercial Litigation
58
Examples
59
Allison Rowe
Examples
Equine
60
Examples
61
R. David DonoghueIP / Patent / Litigation
Examples
62
Examples
63
Staci Riordan
Examples
Fashion
64
Examples
65
Examples
Larry gained significant hands-on experience in heavy construction before attending law school. He grew up in a family-owned general contracting company ..., worked as an estimator and project manager in heavy construction industry for eight years.