developing a digital strategy for healthcare marketing

The Job of Digital for Healthcare Marketers

www.cymbalinteractive.com/DigitalStrategy

The Job of Digital for Healthcare Marketers

Mapping out a Digital Strategy

for Healthcare Brands

www.cymbalinteractive.com/DigitalStrategy

Interactive Spend Reaches Tipping Point

Interactive Spend Reaches Tipping Point

vs$119. 6 Billion

Digital Marketing

$111.5 BillionTraditional Print

New Technologies Require New Strategies

Customer Life Cycle

Notice

ThinkAct

Share

Customer Life Cycle

Notice

ThinkAct

Share

Customer Life Cycle

Notice

ThinkAct

Share

Customer Life Cycle

Notice

ThinkAct

Share

Turning Prospects into Proponents

Capture and Captivate Your Leads

Where Leads Get Lost

A Leaky Sales Funnel

Lost Sales are Costly

Leads Go Searching Online

More than 80 million adults use social media as health resource

61% of adults search for health info online

86% search for health-related info

71% start patient research on search

engines

78% use online mediums for CME

courses  

69% of tech buyers use social media, and it influences

their buying decisions 

Strategies for Digital Success

The Rule Is Engagement

The Job of Digital: Plug the Funnel

Aim Your Strategy

AIM YOUR DIGITAL STRATEGY TO TARGET PEOPLE BEFORE THEY

FALL OUT OF YOUR FUNNEL.

KEEP THAT CAPTIVE AUDIENCE

CAPTIVATED!

Putting an End to Funnel Fallout

A proactive digital strategy can plug your marketing

funnel and realize sales from the elusive 50+ percent that are now drifting away from

your brand.

FIND DIGITAL SOLUTIONS

CUSTOMIZED FOR YOU

www.cymbalinteractive.com