developer marketing for technical buyers

Developer Marketing for technical buyers

Servan Huegen Co-founder, Operations, Agile Coach @ Node1

1

SubjectsCommunity Marketing

Developer Q/A

Code Management

Open Source vs Closed Source

Security

Developer Adoption

2

WHYDeveloper Marketing?

3

… Managers Developers

your software…

USE DON’T

4

Do you know how an initial connection can be made

with the developer community in an easy way?

Developer Community Marketing

5

You can furthermore build strong advocates for your product by recognising key influencers and

engaging actively on (developer) blogs.

In addition, by moderating daily, real feedback from developers can be captured and used for

improvement of the open source SDK’s, code

snippets and support documentation.

Sure! By placing the code in open repositories and seeding the communities with starter and

advanced questions and by actively answering

question from the community.

Is your PI easy to set up and use by developers?

API

6

The 3:30:3 rule*Make sure that it does not take a developer more than:

3seconds

…to understand what your API does

30seconds

…to find the correct endpoint

3minutes

…to start consuming it

* quote by Ori Pekelman

7

Developer Centric Marketing

Easy Integration

8

Community Moderation Spread the Word

+ =

Establish Community

Establish a presence in the open source…

… and go where

developers are.

9

Understand Developer Motivation

10

Coverage Ease of use Attractive fees

Popularity

Cutting Edge

OptionsSupport Community

Performance

Developer

Developer Q/AStackoverflow serves as a platform for users to ask and answer questions.

Features questions and answers on a wide range of topics in computer programming.

11

Code ManagementGithub is the most popular code repository site for open source projects.

12

Open SourceOpen source refers to a computer program in which the source code is available to the general public for use and or modification from its original design.

13

Open Source

Open source code is typically created as a collaborative effort in which programmers improve upon the code and share the changes within the community.

14

Volunteer

Volunteer

Volunteer

VolunteerVolunteer

Open Source Closed Source

Free to use, BSD* 2-Clause LicenseOnly customers and merchants

of the company

By all contributors and reviewers

in the communitySecurity Only the authorised developers

By all contributors and reviewers

in de communityContribution

By the company developers

and /or partners

Open Source vs Closed Source

15

* Berkley Software Distribution

Open Source Closed SourceModeration in GitHub

and developers communities

where experiences

and learning are shared

Easy to useThrough customer service and

implementation managers

Public references and open repositories like GitHub

Easy to findNeed a login to screened off area

GitHub Versioning GitHub, SVN, Git

16

Authorized Developers Only

17

API keys oAuth2

API Policies (rate limits, contracts)

Traffic monitoring

Developer Adoption• Promote a well designed ‘awesome’ API

• Demo easy integration examples for different

programming languages

• Provide clear and easy to understand online documentation

• Community QA: share knowledge, actively

engage developer audience

18

WANT

NEED

Developer Adoption

• Living content: regularly refresh content

• Provide (mobile) SDKs for popular languages

• Create libraries for (micro) communities

• Provide code samples for different use cases

• Track developer activity: know your audience

19

NEED

WANT

NEED

Node1 API Portal

Simple and easy to use APIs that let you focus on building great products.

Build for Developers

Get Started Explore

Thank you!Don’t hesitate to contact me if you have any questions.

21

Servan Huegen Co-founder, Operations, Agile Coach @ Node1

servan.huegen@node1.com

+31 615 028 768

Sarphatistraat 370 Amsterdam

The Netherlands T +31 20 520 6934

www.node1.com info@node1.com

22