detroit academy 2013 am

DETROIT JEWISH EARLY CHILDHOOD EDUCATION

SOCIAL MEDIA ACADEMY

Lisa ColtonChief Learning Officer, See3 Communications

President, Darim Onlinelisa@darimonline.org

@darimonline @lisacolton

Slides:http://bit.ly/detroitece1http://bit.ly/detroitece2

The Social Media Academy is generously

funded through a grant from

Produced by

Social Media Academy Kickoff Overview

• Get to know you!• Review Academy structure• Foundations of Social Media• POST Planning• Lunch (mmmm)• Networks & Conversation• Expanding the Network• Policies and Guidelines

YOUR COACHES

Ellen Dietrick, Director

Early Childhood Learning

Temple Beth Shalom, Needham, MA

Anna Hartman

Consultant with the Paradigm Project

Previous Director of Early Childhood Education

at Greenfield Hebrew AcademyTemple Israel-Loss Early Childhood Center

Temple Beth El Early Childhood Center

Hillel Day School Early Childhood Center

Beth Shalom, Gan Early Childhood Center

Akiva Early ChildhoodSarah and Irving Pitt CDC

Temple Emanu-el ECC

Social Media Academy Overview

• Kickoff• Webinar trainings• Private Coaching• 3 Projects• Cohort/Community Sharing• Sharefest Presentations

Traditional Mindset: Hub & Spokes

Network Mindset

“connect and collaborate” rather than “command and control”

Characteristics of Social Media

• Participatory: It blurs the line between producer and consumer, media and audience.

• Open and Democratic: It encourages comments, voting and sharing of information. For this reason it is seen as authentic and trustworthy.

• Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.

• Communal: Supports formation, growth & strength of communities around a particular shared interest.

• Connected: Thrives on being connected, rather than being territorial and proprietary.

EXAMPLE: JEDLAB

• What is this?• Open, conversational, participatory,

communal, connected…• What should we ask?

Attention EconomyBe SocialAdd ValueBe RealStrengthen the Network

5 New Rules of the Game

#1 THIS IS AN ATTENTION ECONOMY

#2 ListenAnd…

Temple Israel, Memphis Facebook Page

… Be Social

Temple Israel, Memphis Facebook Page

Bring Your Social Skills!

#3:

ADD

VALUE

Social Content is Social Capital

• Social Capital is the value of connections between and among nodes in social networks.

• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.

• 12:1 ratio of adding value.

Your Unique Value

#4: BE REAL

Voice: Sixth & I Synagogue in DC

Make it

Personal

Families,

and parenting,

are changing.

John Fitch’s Steam Engine

John Fitch’s Steam Engine

IT’S NOT ABOUT TECHNOLOGY

People Before Technology

1. PEOPLE: Identify audience(s)

2. OBJECTIVES

– What are you goals and objectives for this

audience?

– What are your audience’s goals?

3. What is the STRATEGY to reach these goals?

4. Determine the specifics of the TECHNOLOGIES

you’ll use. Implement, measure, refine!

People

Who are your three top target audiences?

Be specific!One should be prospective familiesWhat do you know about them?

Objectives

What are you goals and objectives with this target audience? What do you want them to know, do, or feel?

And.. What do they need or want for themselves?

Next:Strategy and Technology

NEXT…

Lunch (mmmmm)

A Few Words on Networks

Conversational Skills

Social Media Policies & Guidelines