destination aec

AEC AutodeskArchitecture, Engineering, & Construction

PRODUCT DESCRIPTION Website devoted to Architecture Engineering Construction (AEC) Industry

PRODUCT TYPE Marketing Website, Publishing Platform

TEAMMATES Katie Jacques (Product Manager), Alice Palmer (Primary Stake Holder / AEC Marketing Lead), Gavin Wu (Visual Designer), Jean-Francois Ethier (Lead Engineer), Matt Towers (User Researcher), Audrey Zekonis (Content Strategist)

GOALS Visitors +20%, "Free Trial" Conversion +10%, establish Autodesk as Leader in Building Information Modeling (BIM)

ROLE UX Designer

TIMELINE August 2015 - April 2016

CONSTRAINTS Many stakeholders and synthesizing multiple projects' individual goals.

WEBSITE in progress

WHY

AECNew Business Model

+

WHAT IS BIM?

CAD BIM

+ +

Computer Aided Design Building Information Modeling

OTHER GOALS

1. Nurture campaigns 2. Bulk upload 3. Self Publishing 4. Personalization

Personalized NewEasy Trustworthy Fun Mobile

“ I AM your CUSTOMER. “

HOW SHOULD IT FEEL?

PHASE 1 Overview page evolution

PHASE 1 Overview page evolution

PHASE 1 Overview page evolution

PHASE 1 Overview page evolution

PHASE 1

PHASE 2 Industry page evolution

PHASE 2 Industry page evolution

PHASE 2 Industry page evolution

PHASE 2 Industry page evolution

PHASE 2

HUBSketching

HUBWire #1.0

HUBWire #1.1

HUBWire #2.0

HUBWire #3.0

HUBWire #4.1

HUBWire #4.2

HUBHIFI Wire #4.2

HUBWire #5.0

HUBWire #5.0

HUBHIFI Wire #5.0

HUBMobile Wire #5.0

HUBMobile HIFI Wire #5.0

HUBMobile Wire #5.1

HUBMobile HIFI Wire #5.1

NEXT STEPS

1. Usability test HUB prototype 2. Import tagged content & evaluate

Success criteria Find relevant content & purchase software

fin. lemme hear those questions!

thank you! @gmail

@

gavinpjohns

.com