desktop publishing. in the past planning the publication identify the purpose of your communication...

Desktop Publishing

In the Past

Planning the Publication

Identify the purpose of your communication

Assess your target audience

Where will the audience receive your info?

What do you want your readers to do?

Collect examples of effective designs

Designing the Document Purpose Target Audience Method it will be distributed Feeling given Most important information Types of information presented Space available

Thumbnail Sketches

________________

________________

________________

White Space Narrow margins Too much between columns Too little between columns Excess white space between lines of

text Not enough white space between lines

of text

White Space

Which is Better?

Focus

Focus

Focus

Graphics Face Text

Balance

Proportion

Headline Proportions

Sizing Graphics

Using Contrast

Contrast

Times New RomanBell MT

Reversed Text

Hello!

Welcome to Class!

Legibility

Directional Flow Organize your information Emphasize Related items Alignment Draw the reader in

Ranking

Z Patterns

Consistency

Using Color

Using Graphics and Text

Resolution

Using a Template, Create a Flyer for the TCHS Annual

Golf Outing