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DESIGNING PRESENTATIONSSimple Tips to Make Your Presentations More Engaging
Jamed FalikVisual Design, IFPRI
COLOR THEORY SEMIOTICS TYPOGRAPHY
Effective Communication:Simple design choices to help convey your research findings in clear and concise ways
A few big stories over the past 40 years
Debunking myths on Green Revolution• Smallholders benefit: Yield growth = 3% / yr (1961-85)• Agricultural growth multipliers: Each $1 earned on-farmà additional $1 to local economy
Pro-poor public investments in China (1998-2007)Ø Increased spending on agric. R&D, irrigation and education
• Growth / yr: Ag R&D = 9% | Irrigation = 3% | Rural education = 12%
Opening rice markets in Vietnam (1995-97)• Led to improved rural income and reduced poverty• Relaxation of trade restrictions benefits = US$ 61 million
C C T p r o g r a m s i n B r a z i l , H o n d u r a s , M e x i c o , N i c a r a g u a
• Improved design and expansion of programs • PROGRESA, Mexico: Median value of benefits = $992/student
Prepare your canvas
Recommended Fonts
§Arial – Mature and professional §Garamond – Clean and sharp§Gill Sans – Warm and friendly§Helvetica – Natural and simple
VISUALIZE UNIFY FOCUS
Photo via Visual Hunt
Overview§ Design Elementso Photoso Icons o Data Visualization
§ Techniqueso Layeringo Scaffolding
PHOTOS
Photo via Visual Hunt
OVERVIEW
§ Photos§ Icons § Data Visualization § Layering§ Scaffolding
Photo via Visual Hunt
Monitoring Impact
§Media citations; publications and data downloads§Institutional incentives to communicate research for impact§Outreach to target audiences§Impact on achieving SDGs
Monitoring Impact§Media citations;
publications and data downloads
§ Institutional incentives to communicate research for impact
§Outreach to target audiences
§ Impact on achieving \\SDGs
Photo: Smith/IFPRI
Monitoring Impact§Media citations;
publications and data downloads
§ Institutional incentives to communicate research for impact
§Outreach to target audiences
§ Impact on achieving \\SDGs
Monitoring Impact§Media citations;
publications and data downloads
§ Institutional incentives to communicate research for impact
§Outreach to target audiences
§ Impact on achieving \\SDGs
Monitoring Impact
Photo: Smith/IFPRI
Photo Resources
§Visual Hunt: (www.visualhunt.com)§Flickr: (www.flickr.com)
ICONS
IFPRI’s Research Communications Spectrum
§Global§Regional§National§Local
IFPRI’s Research Communications Spectrum
LOCALGLOBAL REGIONAL NATIONAL
Source: Noun Project
Agenda
Intro
Photos
Icons
Data Viz
Layering
Scaffolding
Source: Noun Project
Icon Resources
§Flat Icon: www.flaticon.com§Noun Project: www.thenounproject.com
DATA VISUALIZATION
Photo via Visual Hunt
0
0.5
1
1.5
2
2.5
3
3.5
1999/2000 2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17
Yiel
d (M
T/ha
)
Rain-fed maize Irrigated maize
Yields of selected crops with and without irrigation in Malawi
0
0.5
1
1.5
2
2.5
3
3.5
1999
/2000
2000
/01
2001
/02
2002
/03
2003
/04
2004
/05
2005
/06
2006
/07
2007
/08
2008
/09
2009
/10
2010
/11
2011
/12
2012
/13
2013
/14
2014
/15
2015
/16
2016
/17
Yiel
d (M
T/ha
)
Yields of selected crops with & without irrigation in Malawi
Irrigated maize
Rain-fed maize
0
5
10
15
20
25
30
35
40
45
50
1998 2003 2008 2013
Processed productsSemi processed cocoa productsRaw cocoa products
Understanding the evolution of trade along the value chain
Main Cocoa beans exporters, tons.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1995
1997
1999
2001
2003
2005
2007
2009
2011
2013
Nigeria
Indonesia
Ghana
Ecuador
Côte d ivoire
Cameroon
Rest of the World
New comers
Rising marketsRising role of processing
Understanding the evolution of trade along the value chain
0
5
10
15
20
25
30
35
40
45
50
1998 2003 2008 2013
Raw cocoa products Semi processed cocoa products Processed products
Evolution of world trade in cocoa products, Bns USD (nominal)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Nigeria
Indonesia
Ghana
Ecuador
Côte d ivoire
Cameroon
Rest of the World
Cocoa Beans Exporters (tons)
LAYERING
Photo via Visual Hunt
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr May Jun
Product Trends by Month
Desktops Laptops Tablets
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr May Jun
Product Trends by Month
Desktops
Tablets
Laptops
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr May Jun
Product Trends by Month
Tablets
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr May Jun
Product Trends by Month
Laptops
ECOPRENEURS AND OTHER VALUE CHAIN
PARTICIPANTS
GOALS:Inclusive Sustainable Development
Consumption Process
Goods and Services
Production Processes
Capital Assets
Constituents of sustainable developmentMaterial needsHealth and educationOpportunityCommunitySecurity
Social-environmental systems dynamics
Determinants of sustainable developmentHuman capitalNatural capitalManufactured capitalKnowledge capitalSocial capitalFinancial capital
Capital assets
Determinants of sustainable development
• Human capital• Natural capital• Manufactured capital• Knowledge capital• Social capital• Financial capital
Consumption Process
Goods and Services
Production Processes
Social-environmental systems dynamics
GOALS:Inclusive
Sustainable Development
Constituents of sustainable development
• Material needs• Health and education• Opportunity• Community• Security
ECOPRENEURS AND OTHER VALUE CHAIN
PARTICIPANTS
GOALS:Inclusive Sustainable Development
Consumption Process
Goods and Services
Production Processes
Capital Assets
Constituents of sustainable developmentMaterial needsHealth and educationOpportunityCommunitySecurity
Social-environmental systems dynamics
Determinants of sustainable developmentHuman capitalNatural capitalManufactured capitalKnowledge capitalSocial capitalFinancial capital
What’s for sale? Inventory of processed foods§ Cities: Accra, Cape Coast, Ho, Koforidua,
Kumasi, Sekondi-Takoradi, Sunyani, Tamale§ Stores: open-air stalls, street vendors,
traditional self-service shops, small shops with registers, chain and non-chain supermarkets
§ Categories of processed foods • Accra: cereals, tubers, meats and fish, fruits and
vegetables, oils and fats, spices• Other cities: cereals, tubers, tomatoes, poultry
§ Inventory process• Focused on products rather than shops• Information on products, manufacturers, ingredients,
packaging quality• Aimed to cover all products
What’s for sale? Inventory of processed foods§ Cities: Accra, Cape Coast, Ho, Koforidua,
Kumasi, Sekondi-Takoradi, Sunyani, Tamale§ Stores: open-air stalls, street vendors,
traditional self-service shops, small shops with registers, chain and non-chain supermarkets
§ Categories of processed foods • Accra: cereals, tubers, meats and fish, fruits and
vegetables, oils and fats, spices• Other cities: cereals, tubers, tomatoes, poultry
§ Inventory process• Focused on products rather than shops• Information on products, manufacturers, ingredients,
packaging quality• Aimed to cover all products
What’s for sale? Inventory of processed foods§ Cities: Accra, Cape Coast, Ho, Koforidua,
Kumasi, Sekondi-Takoradi, Sunyani, Tamale§ Stores: open-air stalls, street vendors,
traditional self-service shops, small shops with registers, chain and non-chain supermarkets
§ Categories of processed foods • Accra: cereals, tubers, meats and fish, fruits and
vegetables, oils and fats, spices• Other cities: cereals, tubers, tomatoes, poultry
§ Inventory process• Focused on products rather than shops• Information on products, manufacturers, ingredients,
packaging quality• Aimed to cover all products
What’s for sale? Inventory of processed foods§ Cities: Accra, Cape Coast, Ho, Koforidua,
Kumasi, Sekondi-Takoradi, Sunyani, Tamale§ Stores: open-air stalls, street vendors,
traditional self-service shops, small shops with registers, chain and non-chain supermarkets
§ Categories of processed foods • Accra: cereals, tubers, meats and fish, fruits and
vegetables, oils and fats, spices• Other cities: cereals, tubers, tomatoes, poultry
§ Inventory process• Focused on products rather than shops• Information on products, manufacturers, ingredients,
packaging quality• Aimed to cover all products
SCAFFOLDING
Photo via Visual Hunt
MONITORING IMPACT
Agenda
§Photos§ Icons §Data Visualization §Layering§Scaffolding§Q&A
Agenda
Intro
Photos
Icons
Data Viz
Layering
Scaffolding
Q&A
1 2 3 4 5 6 7
Agenda
Intro
Photos
Icons
Data Viz
Layering
Scaffolding
VISUALIZE UNIFY FOCUS
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