designing how we design - uxcamp ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 1

@kimgoodwin

@UXCampOttawa

how we designdesigning

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Tuquen.Canadian for hat

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Rat (cc) Jean-Jacques Boujot, mess (cc) .pst

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KONRAD STEVE

Craftsmanship! Limited effort!

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?

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context should drive what we design

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cultural contextshould drive how we design it

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valuesshould drive how we design it

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values are the scales we use to weigh decisions

istockphoto

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who we are

who / what matters

how we decide

what good means

harder to change

more important to change

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values:how we decide

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Deliverable: shared vision

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Plan for progressive commitment

- What problem(s) are we solving (and not)?

- For whom?

- What do they need?

- What do we need?

- What idea best meets both needs?

- What about that idea needs refining?

- What parts of that idea will we build and when?

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014

organization’s decision-making values

team’sapproach

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Dynamic

Stable

Simplified from Cameron & Quinn 2011, based on earlier works

Internal External

competing values framework

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Adhocracy

20

Dynamic

External

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Adhocracy

21

Dynamic

External

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UX pros aswhiteboard ninjas

Maximize sketches & user feedback

Minimize discussion of “process”istockphoto

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listen first, sketch second

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Clan Dynamic

Internal

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Clan Dynamic

Internal

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Maximize involvement where it makes sense

Minimize exclusion

UX pros ascoaches

istockphoto

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Effective collaboration

has defined roles

Generative core team (2-3 people)

Close collaborators

StakeholdersOthers

istockphoto

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Hierarchy Stable

Internal

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Hierarchy Stable

Internal

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Maximize repeatable process, checkins

Minimize disruption, risk

UX pros asdesign & process experts

GettyImages

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MarketStable

External

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MarketStable

External

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Maximize data (especially quantitative)

Minimize time & riskUX pros asscientistsistockphoto

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Design the project plan for the values

istockphoto

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values:who & what matters

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 38The Disney Way, Capodagli & Jackson, 1998.

valuesbecome the user experience

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change = loss

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Perceived LOSS

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Dissatisfaction with status quo

Clarity about what to change

Understanding of how to get there

Perceived LOSS

Adapted from Alexander Horniman, Darden School of Business

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values:what “good” means

...in your context

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UX valuessimplicity

elegance

efficiency

respect for human time & dignitybeauty

novelty accessibilityusefulness

usab

ility

lear

nabi

lity

delightfulness

brevity

empathy

clar

ity

visio

n

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“Your values are like fingerprints. Nobody’s are the same, but you leave ‘em all over everything you do.”

- Elvis Presley*

*according to questionable online sources, but hey, it’s a good quote anyway ☺

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Whose definition of “patients first”?

patientslikeme

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I wanted information, but slower. A river, not a wave.

- cancer patient

You feel your entire life is out of control. Any positive things to make it seem you’re in control... are empowering.

-patient with bipolar disorder

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show people how to apply them

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“When your values are clear to you, making decisions becomes easier.”

- Roy Disney

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good principles are aspirational

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With this definition of an exacerbation in mind: a considerable worsening of your [condition] (exacerbation) which meets all the following criteria: - Occurred over a period of 1 month or less - Was attributed to your [condition]? - Required hospitalization - Was not associated with any other cause other than your [condition] 16. How many exacerbations of your [condition] have you experienced?

I feel worthless -  None of the time -  Some of the time -  Most of the time -  All of the time

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Clear – I understand what it means

Answerable – it’s information I have

Efficient – it respects my time

Relevant – describes my experience

Educational – what is & isn’t part of my condition

Harmless – doesn’t make me sad & symptomatic

Actionable – helps me change, discuss with MD

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twolast thoughts on

values

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syst

ems

in

divi

dual

s

cognition behavior

Lawrence, Dyck, Maitlis & Mauws, 2006

educators shape intuition

evangelists sell ideas

architects establish systems

autocrats dictate practices

Continuous change cycle

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istockphoto

organization’s decision-making values

YOURvalues

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Thanks! Where to find me:My book:Designing for the Digital Age

Random brain droppings:@KimGoodwin on Twitter

Email:KimGoodwin@me.com