designing for the behavior of a sustainable future

DESIGNING FOR THE BEHAVIOR OF ASUSTAINABLE FUTURE

NATALIA ARSANDUX Designer @ Booking.com

~

Former ThoughtWorks, Dell and the startup world.

Brazilian living in Amsterdam.

<placeholder>/nataliarsand

NATALIA ARSANDUX Designer @ Booking.com

~

Former ThoughtWorks, Dell and the startup world.

Brazilian living in Amsterdam.

<placeholder>/nataliarsand

here

HistoryConsumerismSustainabilityDesignResponsibility

REGIMENSANITATISSALERNITANUM

Should you need physicians, these three doctors will suffice: A joyful mind, rest and a moderate diet.

BREAD, CHEESE, WINE

Cheese after your other food properly ends the meal.Those who are not ignorant of medicine will attest to these things.

If you develop a hangover from drinking at night, drink again in the morning; it will be your best medicine.

CULTURAL BEHAVIOR

TECHNOLOGYworks like that as well.

DESIGNworks like that, too.

Evolutionary Design

Evolutionary Product Design

We are living a moment that requires a different evolution of behavior in order to keep surviving.

MicrobiologyGermsBacteriaHealthcare

Live Longer and Prosperer

From a First World scenario, we live the era

of Abundance.

Let's talkSOME MORE HISTORY,Shall we?

INDUSTRIAL MOVEMENT+ CRAFTSMANSHIP

Form Follows Function

Walter Gropius

Mass Production makes it all cheap

Use-and-throw-away mass behavior

ArtCraftTechnologyErgonomicsAestheticsFunction

ArtCraftTechnologyErgonomicsAestheticsFunction

Environmental Impact

EXCESSIVE CONSUMERISMSHALL DIE

What problem are we trying to solve?

What problems are we creating?

We design to change the

world.

People before Pixels

People before Profits

People before Getting S* Done

Does it need to exist? Is it important to people?What is the impact?Does it solve more problems than it generates? Is it gonna leave the planet, the world and humanity in a better place?

4 THINGS WE CAN DOas Consumers & Designers

1. WHAT YOU EAT

http://www.cowspiracy.com/facts

WHAT WE CAN DO

★ Less meat★ More organics★ More seasonal★ More local

Reflect it on your Design approach

2. WHAT YOU BUY & HOW YOU BUY IT

WHAT WE CAN DO

★ Minimalism★ Reusables★ Avoid waste★ Tap water

Reflect it on your Design approach

3. HOW AND HOW MUCH POWER YOU CONSUME

It's not that we have a philosophical difference with the fossil fuel industry.

It's that their business model is destroying our planet.

Bill McKibben

WHAT WE CAN DO

★ Go biking★ Turn off the lights★ Green energy

Reflect it on your Design approach

4. VOTE FOR LEADERS THAT CARE ABOUT THE ISSUE

WHAT WE CAN DO

★ Renewable energy★ Green biz support★ Carbon tax

What makes climate change difficult is that it is not an instantaneous catastrophic event.

Barack Obama

Let's use our powers to help save the only planet

we can inhabit.

Thank you

@nataliarsand

Recommended Documentaries

This talk was inspired mostly by the following documentaries

Do the Math

Cowspiracy

The True Cost

Before the Floor