designing effective book landing pages

Using Optimized Book Landing Pages

to convert Interested Readers

into Book Buyers

Neil Levin Neil Levin -- EverPub.comEverPub.com

book landing page

take-aways

1. Build Names

2. Currency

3. Free

4. Multi-media

5. Lean

6. Friction free

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Without strong SEO someone interested

in your book will get to here

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First, a look at some book landing pages

that are not effective

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Do you know who is coming to your website?…and why?

�B2B�Publishing community – retailer,

wholesaler, rights – information seekers

�Media – contact information, general

information

�B2C� Impulse – just wandering through

�Destination – seeking a specific book

....Either way – they need the same things

B2C landing pages

They want to:

• answer a question or learn about

your book or program

You want to:• engage the visitor, the longer they

are on the site the better

• build a following

• capture a name

• sell a book

Book landing pages

that work….

� “What’s new”

includes more

than just new

books. It includes events

and projects.

� Daily TV

programs –

posted on YouTube

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� Sub-home page

for browsing

� Different sort

approaches

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Interweave book landing page

Long page goes beyond

the fold but has many strong components

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� Perfect amount of copy

� TOC with copy

� Look inside via Scribd

� Vast majority of page

devoted to book, not

corporate use

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� Author information

� Other title suggestions

� Reviews – Amazon and

print

� Trust emblems for direct

purchasing

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� Press Release

� Preview

� Multiple purchase options

� Author info w picture

� Reviews

� Media contact info

� Facebook and Twitter

� Discussion Wall

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PoliPointPress

home page

�Blog

�Newsletter signup

�Download

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� Strong metadata

�Video

�Amazon reviews

�Additional book suggestions

� Look inside

� TOC

�Multiple purchase options

� Endorsements

�Additional links

� Facebook

�Hi % of page devoted to book, not toolbars

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EverPub book landing page

� All important metadata

� Video

� Social media links: Facebook, Twitter, LinkedIn, blog

� Reviews

� Author bio

� Author contact information with separate blog, FB, and Twitter accounts

� Downloadable files

� Multiple purchase options

� SEO embedded in design

� Next author appearance

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� Related website links

� Look inside

� Share

� Print

� Prominent BUY

button

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� Audio player

and download

� Press & customer

reviews

� Additional book

suggestions

� Customer wall

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KOGAN home page

� Video

� News headlines

� Free! Free! Free!

� Easy navigation

� Clean, practical

design

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Free marketing & sales resources are

used as a way to build their newsletters

and direct marketing program

Random House

Book landing page

� Previews

� Separate author section

� Reviews

� Discussion

Great information

but you need to

link off of the

page to get to it

making effective

book landing pages

� Use search engine optimization

� Use all 5 tools available on your book

page: layout, text, images, audio, and

video

� Currency – use social media

� Give to get – freebies or samples

� Go for the comprehensive, clean, and

uncluttered design

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EverPub LLCWebsite development, SEO, e-commerce,

Social Media marketing, e-book and digital strategy.

CONTACT:

Neil Levin

neil@EverPub.com