designing dashboards

The Ross Morrissey Group LLC http://www.rossmorrissey.com

Designing Desirable Dashboards

Ross Morrissey

Principal Consultant

The Ross Morrissey Group LLC

rm@rossmorrissey.com

Driver’s Driver’s DashboardDashboard

Before Before DashboardsDashboards

Financial Financial Accounting Accounting

vs. vs. Management Management AccountingAccounting

The Balanced Scorecard

The Balanced Scorecard Virtuous Cycle

The Cockpit The Cockpit MetaphorMetaphor

DysfunctioDysfunctional nal MeasuremMeasurement ent

Fuel Guage - Operational Dashboards

High-High-Stakes Stakes DashboaDashboardsrds

Fuel Guage - Operational Dashboards

High-High-StakesStakes

Situation Situation AwarenessAwareness

Situation Situation Awareness is Awareness is

CRITICALCRITICAL

Goal Directed Task Goal Directed Task Analysis Analysis

Goal Directed Task Analysis

Goal Directed Task Goal Directed Task Analysis Analysis

Goal-Directed® DesignGoal-Directed® Design

Organizational Organizational ContextContext

Setting StrategySetting Strategy

ProducingProducing

AnalysisAnalysis

Analysis Analysis MindshareMindshare

Chess Set – Strategic Dashboards

Strategic Strategic DashboardsDashboards

Strategic Strategic Dashboards for Dashboards for

AlignmentAlignment

Compass – Tactical DashboardsTactical Tactical DashboardsDashboards

Tactical Tactical Dashboards Dashboards

for Innovationfor Innovation

Fuel Guage - Operational Dashboards

Operational Operational DashboardsDashboards

Operational Operational Dashboards for Dashboards for

ControlControl

Capabilities

User End Goals

User Life Goals

Business Goals

User Experience Goals

Customer Goals

Technical Goals

Goal-Directed® DesignGoal-Directed® Design

CEO DashboardCEO Dashboard

CFO DashboardCFO Dashboard

Regional Sales Regional Sales Manager Manager

DashboardDashboard

Sales Rep Sales Rep DashboardDashboard

Fuel Guage - Operational Dashboards

For further information…

Ross Morrissey

rm@rossmorrissey.com

http://www.rossmorrissey.com

http://www.linkedin.com/in/rossm