designing collection experiences: concentration
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Designing Collection Experiences:4. Concentration
Roy Kenagyrjkenagy@netins.net
www.whatwouldranganathando.orgOctober 22, 2013
Waterloo Public Library
Rhizomes
List as many collection development practices as you can. Which ones do you prefer?
• Purchase alerts• Make displays • – presentation• Pay attention to what’s going on
in pop culture• Format innovation – Nooks,
playaway views• Looking at other libraries,
bookstores, Menards• Listening to the readers• Consulting core collection
sources: Wilson, etc.• Looking back at circulations of
an author’s previous titles• Cleaning up the appearance of
the collection
• Getting the right amount of copies• Consulting reports from your scat
tables• Accessibility• Using availability ratings to design
your space more effectively• Partnering/grant seeking:
pursuing money• Physical layout of the collection• Ensuring readers can find what
they want• Considering your collection
failures• Having a purchase request
policy/procedure
Cedar Rapids Public Library, a long time ago.
Image from Caitlin at http://mychocolatemoments.com/
Lolly Parker Eggers. A Century of Stories: The History of the Iowa City Public Library, 1896-1997. Iowa City: Iowa City Public Library Friends Foundation, 1997.
What are the advantages & disadvantages of collection management by subject specialists?
Advantages• Ownership of the area assigned• Knows the subject area really
well• Subject managed by someone
who is an expert would have great depth
• Won’t have an area of the collection that is neglected
• Expert can consult better sources• Frees up time of selectors if
responsibility divided
Disadvantages• Could be biased toward one
viewpoint• Labor-intensive• Financial limitations – less flexible in
allocations• Area might suffer if specialist left or
took leave of absence• Fabulous collection that is not of
interest to your patrons• Uneven collection because of
passions of individual selector• Rest of staff may not be aware of
what’s in the collection
Guerrilla Selection
Nathan Bedford Forrest. Who, according to Wikipedia, did not say “Git thar fustest with the mostest.”
Concentration leverages the strategic power of availability.
Surprise and delight your readers.
Heterogeneous MjGranularity Mj
Networks, not Mjhierarchies Mj
Why Mjrhizomes? Mj
Pareto Mj and Mjthe long tail Mj
Unlike the graphic arts, drawing, or photography, unlike tracings, the rhizome pertains to a map that must be produced, constructed, a map that is always detachable, connectable, reversible, modifiable, and has multiple entranceways and exits and its own lines of flight. It is tracings that must be put on the map, not the opposite.
— Gilles Deleuze and Félix Guattari, A Thousand Plateaus (p. 21)
Pareto Distribution
Long Tail
Kinda Long Tail
What are some examples of the Pareto distribution from your public library experience?
• Long tail: Bridge player• James Patterson• Amish fiction• DVDs•
Heterogeneous Granularity
Image: Flickr – bibliovox [char booth]
Rhizomes are a flexible and responsive tool for framing your
collection.
Apples and MjOrange Juice Mj
Transactional MjBudgeting Mj
Product Life MjCycle Mj
Design MjFrames Mj
Decision MjMatrix Mj
Narrative / Exposition MjContinuum Mj
Disintermediation: MjEliminating the Mj
middle-man Mj
Strategies for MjFormat Mj
Transitions Mj
Design MjFrames Mj
Economic MjValues Mj
Service MjResponses Mj
Affordances Mj
Innovations Mj
Policies and MjPlans Mj
B. Joseph Pine II and James H. Gilmore. The Experience Economy. Revised ed. Boston: Harvard Business School Press, 2011.
Public Library Service Responses
Sandra S. Nelson for the Public Library Association. Strategic Planning for Results. PLA Results Series. Chicago: American Library Association, 2008.
Affordances Mj
Collection Mj
Texts Mj
Staff Mj
Discovery Mj
Archiving Mj
Retrieval Mj
Recreation Mj
Learning Mj
Facts Mj
Research Mj
Training Mj
Guidance Mj
Diffusion of Innovations
Based on Everett M. Rogers. Diffusion of Innovations. 5th ed. New York: Free Press, 2003.
Where do you want to be on the innovation curve?
• Early majority
How do your policies and plans acknowledge the design frames?
• Collection plan reflects service responses: popular fiction; reference collection
• Collection development policy geared to defending patron complaints about selection choices
The Narrative / Exposition Continuum
"Raw Data" Is an Oxymoron, ed. Lisa Gitelman. Cambridge, Mass.: MIT Press, 2013.
IntroductoryStage
GrowthStage
MaturityStage
Decline Stage
TotalMarketSales
Time
The Product Life Cycle
Product Life Cycle Exercise
• Hardcover books Mature, tending toward decline• Paperback books Mature, toward decline• Graphic novels Mature, Growth, Growth • E-books Growth, borderline with introductory• Streaming video Intro, YouTube growth• DVDs Mature, on borderline decline• Spoken CDs Mature, tending toward decline maybe• Music CDs Decline, Mature tending toward Decline • 16mm film Dead• Art prints Decline• Puppets Growth?/Mature/Decline• Streaming music Growth• Blu-ray Growth/Mature• Downloadable audiobooks Growth• Public access computers Decline/Mature• Print magazines Decline• Services like Zinio Growth• Research databases Decline• Genealogy databases/narrative Growth• Playaway views Growth• Loaning e-readers Intro/Growth
Encourages Mj
Discourages Mj
Disintermediation: MjEliminating the Mj
middle-man Mj
Value-added MjServices Mj
Traditional MjDistribution Mj
Chain Mj
Transactional Budgeting
Murray S. Martin and Milton T. Wolf. Budgeting for Information Access: Managing the Resource Budget for Absolute Access. Chicago: American Library Association, 1998.
http://emis.ii.fsu.edu/index.cfm
See John Carlo Bertot, Charles R. McClure, and Joe Ryan, Statistics and Performance Measures for Public Library Network Services, Chapter 3 (Chicago: American Library Association, 2001), for composite measures combining both traditional and electronic use, as well as possible ratios to put electronic use into perspective.
Decision Matrix
Strategies for MjFormat Mj
Transitions Mj
Experiment Mjwith Action MjLearning Mj
Share the MjRisk Mj
Find MjTradeoffs Mj
Follow the MjLeader Mj
Invoke an MjAngel Mj
Cultivate an MjAudience Mj
Grow Your MjFunding Mj
SOAR Mj
Strengths Mj
Opportunities Mj
Aspirations Mj
Results Mj
BISAC Subject Classification
Book Industry Standards and Communication
http://navigator.nmc.org/
2013 Horizon Report Shortlists
K-12 Higher Education Museums
One Year or LessBYODCloud ComputingMobile LearningOnline Learning
Flipped ClassroomMassively Open Online CoursesMobile AppsTablet Computing
BYODCrowdsourcingOpen ContentSocial Media
Two to Three YearsElectronic PublishingLearning AnalyticsOpen ContentPersonalized Learning
Augmented RealityGame-Based LearningThe Internet of ThingsLearning Analytics
3D PrintingAugmented RealityElectronic PublishingLocation-Based Services
Four to Five Years3D PrintingAugmented RealityVirtual and Remote LaboratoriesWearable Technology
3D PrintingFlexible DisplaysNext Generation BatteriesWearable Technology
The Internet of ThingsNatural User InterfacesPreservation/Conservation TechWearable Technology
Strengths: What can we build on? What rhizomes are we most proud of in the collection? How does that
reflect our strength as a library? What makes our collection unique? What can we be best at in our
community? What is our proudest collection achievement in the last year or two? How do we use our collection strengths to get results? How do our collection strengths fit with the realities of the community? What collection services do we do or provide that are world class for our
readers, the library community, and other potential stakeholders?
Strengths
Opportunities: What are our stakeholders asking for? How do we make sense of collection opportunities encouraged by external
forces and trends? What are the top five collection opportunities on which we should focus our
efforts? How can we best meet the needs of our stakeholders, including readers, staff,
and the community? Who are our possible new readers? How can we distinctively differentiate ourselves from existing or potential
competitors? What are possible new or strengthened rhizomes, products, services, or
processes? How can we reframe challenges to be seen as exciting opportunities? What new skills do we need to move forward?
Opportunities
Aspirations: What do we care deeply about? When we explore our values and aspirations for the collection, what are
we deeply passionate about? Reflecting on our Strengths and Opportunities conversations: what is the
collection, what should it become, and where should we position it in the future?
What is our most compelling aspiration for the collection? What strategic initiatives (i.e., projects, programs, and processes) would
support our collection aspirations?
Aspirations
Results: How do we know we are succeeding? Considering our collection Strengths, Opportunities, and Aspirations, what
meaningful measures would indicate that we are on track to achieving our goals?
What are 3 to 5 indicators that would create a scorecard that addresses a triple bottom line of effectiveness, people, and planet?
What resources are needed to implement vital collection projects? What are the best rewards to support those who achieve our collection goals?
Results
Insights from SOAR
Frames/Rhizomes Practices/Measures
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