designing branding strategies
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7/28/2019 Designing Branding Strategies
1/29
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KH\FAGFGA BGK FOUIHOHG[FGACSBGKFGA \[SB[HAFH\
http://blog.oureducation.in/ -
7/28/2019 Designing Branding Strategies
2/29
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Crbgkfga strbthay
Crbgkfga strbthay fs lrftflbi chlbush ft fs tjhohbgs cy wjflj tjh nfro lbg jhip l`gsuohrsugkhrstbgk fts pr`kults bgk shrvflhs bgk
`rabgfzh tjho fg tjhfr ofgks'[w` fop`rtbgt strbthafl t``is= [jh crbgk/pr`kult
obtrfxbgk tjh crbgk jfhrbrljyjhip t` ljbrblthrfzhbgk n`rouibth crbgkfga strbthafhs cy khnfgfgavbrf`us rhibtf`gsjfps bo`ga crbgks bgkpr`kults'
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7/28/2019 Designing Branding Strategies
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Fop`rtbgt Khnfgftf`gs
Ur`kult ifghB ar`up `n pr`kults wftjfg b pr`kult lbtha`ry tjbt
brh li`shiy rhibthk
Ur`kult ofx *pr`kult bss`rtohgt&[jh sht `n bii pr`kult ifghs bgk fthos tjbt b
pbrtfluibr shiihr obdhs bvbfibcih t` cuyhrs
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7/28/2019 Designing Branding Strategies
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22'1
Crhbktj `n b Crbgkfga \trbthay
Crhbktj `n pr`kult ofxBaarhabth obrdht nblt`rs
Lbtha`ry nblt`rs
Hgvfr`gohgtbi nblt`rs
Khptj `n pr`kult ofx Hxbofgfga tjh phrlhgtbah `n sbihs bgk pr`nfts
l`gtrfcuthk cy hblj ftho fg tjh pr`kult ifgh
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7/28/2019 Designing Branding Strategies
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22':
Khptj `n b Crbgkfga \trbthay
[jh guochr bgk gbturh `n kfnnhrhgt crbgksobrdhthk fg tjh pr`kult libss s`ik cy b nfro
Shnhrrhk t` bs crbgk p`rtn`if`
[jh rhbs`g fs t` pursuh kfnnhrhgt obrdhtshaohgts) kfnnhrhgt ljbgghis `n kfstrfcutf`g) `rkfnnhrhgt ah`arbpjfl c`ugkbrfhs
Obxfofzh obrdht l`vhrbah bgk ofgfofzh crbgk`vhribp
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7/28/2019 Designing Branding Strategies
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N`rk Crbgk U`rtn`if`
http://www.ford.com/en/company/about/brands/jaguar.htmhttp://www.ford.com/en/company/about/brands/mercury.htmhttp://www.ford.com/en/company/about/brands/volvo.htmhttp://www.ford.com/en/company/about/brands/mazda.htmhttp://www.ford.com/en/company/about/brands/landRover.htmhttp://www.ford.com/en/company/about/brands/lincoln.htmhttp://www.ford.com/en/company/about/brands/ford.htmhttp://blog.oureducation.in/ -
7/28/2019 Designing Branding Strategies
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22'25
Khsfagfga b Crbgk U`rtn`if`
Cbsfl prfglfpihs=
Obxfofzh obrdht l`vhrbahs` tjbt g` p`thgtfbilust`ohrs brh chfga fag`rhk
Ofgfofzh crbgk `vhribps` tjbt crbgks brhgtl`ophtfga bo`ga tjhoshivhs t` abfg tjh sbohlust`ohrs bppr`vbi
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7/28/2019 Designing Branding Strategies
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22'22
Crbgk S`ihs fg tjh U`rtn`if`
Nibgdhrs Lbsj l`ws
I`w/hgk hgtry/ihvhi
Jfaj/hgk prhstfah crbgks
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7/28/2019 Designing Branding Strategies
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Crbgk Jfhrbrljy
B ohbgs `n suoobrfzfga tjh crbgkfga strbthaycy kfspibyfga tjh guochr bgk gbturh `nl`oo`g bgk kfstfgltfvh crbgk hihohgts blr`ss
tjh nfros pr`kults) rhvhbifga tjh hxpiflft`rkhrfga `n crbgk hihohgts
B ushnui ohbgs `n arbpjflbiiy p`rtrbyfga b
nfros crbgkfga strbthay
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7/28/2019 Designing Branding Strategies
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22'2
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