designer dieter rams

DIETER RAMS

He is sexy and he knows it

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Who is DIETER RAMS?BY

WIKIPEDIA

84 years ago today, the future of product

design changed forever when DIETER

RAMS came bouncing into this world in

Wiesbaden, Hessen Germany.

20 May 1932

Inspiration : Grandfather

Believer : Functionalism

Books : Less but better (1995)

CAREER

CDO of Braun

1961-1995

Frankfurt based architect otto Appel

1955

Practical experience in carpentry

1948

Architecture and interior decoration at Wiesbaden School of Art 1947

Graduated from W.S.A 1953

PHILOSPHY OF GOOD

DESIGN

I. GOOD DESIGN IS INNOVATIVE

II. GOOD DESIGN MAKES A

PRODUCT USEFUL

III. GOOD DESIGN IS AESTHETIC

IV. GOOD DESIGN MAKES A

PRODUCT UNDERSTANDABLE

V. GOOD DESIGN IS HONEST

VI. GOOD DESIGN IS UNOBSTUCTIVE

VII. GOOD DESIGN IS HONEST

VIII.GOOD DESIGN IS LONG LASTING

IX. GOOD DESIGN IS THROUGH

DOWN TO THE LAST DETAIL

X. GOOD DESIGN IS

ENVIRONMENTALLY FRIENDLY

RANGE OF PRODUCT

STYLE

MINAMILIST

FREE FROM EXTRA BRIGHT COLOUR AND FUN ANIMATION

IDEA DID COME FROM 50’S

REDUCTION AND RESTRAIN

AVOID OBSOLESCENCE OR TIMELESS

MARKET

PROBLEM

• The gap between desirability and availability of Dieter Rams design

SOLUTION

• Das programm

DEPARTMENT

Braun Electrical

VistoeFurniture

ACHIEVEMENTS

2013 Lifetime Achievement Medal at London Design Festival

2007 Lucky Strike Designer Award from the Raymond Loewy Foundation

2007 Design Prize of Federal republic of Germany of his life’s work

2003 Design Award ONDI , Havana Cuba

1996 World Design Medal 1963 Supreme Award at Interplas

exhibition , London.

INFLUENCE

Most influential designer of 20th century

STEVE JOBS and JONANTH IVE

adopted and refined the design

language created by DIETER RAMS

WITNESS

Braun T3 and the original iPod

Braun ET66 and the calculator

app on the original iphone

Braun T1000 and APPLE Mac

Pro

Braun LE4 and Apple iMac

Braun Infrared Emitter and Apple

iSight

FUN FACTS

Rams considers himself an architect , not a designer.

The T2 Cylinder cigarette lighter is one of Rams’ favorite products.

Artist Richard Hamilton was greatly influenced by Rams’ designs.

Museums around the world have paid tribute to Rams’ work.

Rams also dabbled in furniture design. The SK4 was his first major product for

Braun.

RICHARD T2

LIGHTER

HAMILTON

WISE WORDS

LETS PEEP INTO RAMS

MIND

QUIZ TIME

What design discipline is Dieter

Rams famous for?

A. Fashion Design

B. Web Design

C. Graphic Design

D. Industrial Design

ANSWER : Industrial design

Dieter Rams gained fame for

designing a large number of consumer

products , such as record players ,

coffee makers , calculators or

audio/visual equipment. Many of his

designs are displayed in museums

around the world.

In childhood Dieter was deeply

impressed by which of his

relative?A. His father an opera singer

B. His sister a photographer

C. His mother a costume

designer

D. His grandfather a

carpenter

ANSWER:HIS GRANDFATHER

A CARPENTER

Dieter Rams as born May

20,1932 in Wiesbaden, Germany

.As a boy he loved to watch his

grandfather at work as a

carpenter. In 1947 he began

studies in architecture and interior

decoration at Wiesbaden School

of Art and later interrupted his

studies to become an apprentice

carpenter.

As a designer-which German

company is Dieter most closely

associated with?

A. Procter and Gamble

B. Braun

C. Philips

D. Sony

ANSWER:BRAUN

Dieter Ram was Chief of Design

for Braun from 1961 to 1995.

Among many other products

=, he was responsible for the

famous SK-4 record player

and the renowned D-series of

35 mm film slide projectors.

One of Ram’s most renowned

projects was the radio phonosuper

SK4 in 1956.What nickname

earned?

A. Cinderella’s shoe

B. Rempelstiltskin’s

spinning wheel

C. Rapunzel’s hair

D. Snow White’s coffin

Which is NOT one of the

principles of “good design” of

Rams?A. Good design is related to expensive materials

B. Good design is as little as possible

C. Good design is honest

D. Good design is through down to the last detail

ANSWER:GOOD DESIGN IS

RELATED TO EXPENSIVE

MATERIAL

THANKYOU