design sprints - ux book club

Wojciech Staszczyk&

Marcin Kinderman

http://www.gv.com/sprint/

https://medium.com/@makeshowlearn/personal-design-sprint-ii-food-tracking-af853a78a210#.ptwa1v8xw

https://sprintstories.com/design-sprints-not-just-for-startups-6ed7bce0f45d#.woslzgni2

https://dockyard.com/design-sprints/get-started/

Examples of situations that invite a Design Sprint

● Are you launching a new product or a service?

● Are you extending an existing experience to a new

platform?

● Do you have an MVP but need an injection of UX / UI

Design?

● Are you considering adding new features and

functionality to your product?

● Does your product have opportunities for improvement

(e.g. a high rate of cart abandonment?)

● Do you want to empower your team and increase

sharing and collaboration?

The main deliverables after the Design sprint:

● Findings from the sprint (notes, user journey

maps, storyboards, information architecture

diagrams, etc.)

● Prototypes

● Report from the user testing with the findings

(backed by testing videos)

● A plan for next steps

Before the sprint begins, you’ll need to

have the right challenge and the right

team. You’ll also need time and space

to conduct your sprint.

Challenge

The bigger the challenge, the better the sprint.

Three challenging situations where sprints can help:

● High Stakes

● Not Enough Time

● Just Plain Stuck

Solve the surface first

Team

DeciderWho makes decisions for your team? Perhaps it’s the CEO, or maybe it’s just the “CEO” of this

particular project. If she can’t join for the whole time, make sure she makes a couple of

appearances and delegates a Decider (or two) who can be in the room at all times.

Examples: CEO, founder, product manager, head of design

Finance expertWho can explain where the money comes from (and where it goes)?

Examples: CEO, CFO, business development manager

Marketing expertWho crafts your company’s messages?

Examples: CMO, marketer, PR, community manager

Team

Customer expertWho regularly talks to your customers one-on-one?

Examples: researcher, sales, customer support

Tech/logistics expertWho best understands what your company can build and deliver?

Examples: CTO, engineer

Design expertWho designs the products your company makes?

Examples: designer, product manager”

Team

If your Decider is reluctant, try one or more of these arguments:

● Rapid Progress

● It’s an Experiment

● Explain the Tradeoffs*

● It’s About Focus

Team

Bring the troublemaker*

Schedule extra experts for Monday

Pick a Facilitator

Team

Time and Space

Time and Space

Time and Space

Block five full days on the calendar

Time and Space

The no-device rule

In a sprint, time is precious, and we can’t afford distractions in the room. So we have a simple rule: No laptops, phones, or iPads allowed.

Time and Space

Whiteboards make you smarter

“The simultaneous visibility of these project materials helps us identify patterns and encourages creative synthesis to occur much more readily than when these resources are hidden away in file folders, notebooks, or PowerPoint decks.”

- Tim Brown CEO of IDEO

Time and Space

Stock up on the right supplies

Time and Space

● Lots of whiteboards

● Yellow sticky notes

● Black, green, red markers

● Black felt-tip pens

● Printer paper

● Masking tape

● Small/Large dot stickers

● Time timers

● Healthy snacks

https://medium.com/swlh/think-with-your-hands-36d703f60164#.44f2laggv

Final prototype

User testing

IDEO Design Sprint

“An organization can have design thinking as it’s macro

philosophy for value creation, use lean methodology to

execute operationally and get products out the gate, and

design sprints for specific challenges and problems as they

arise.”

“Design thinking is a formal method for practical, creative

resolution of problems and creation of solutions, with the

intent of an improved future result.” It’s also “a

human-centered, prototype-driven process for innovation

that can be applied to product, service, and business

design.”

Thank you for your attention

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All materials are taken from the book“Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days”