design sprints for awesome teams: workshop at museums & the web 2017

Design Sprints for Awesome Teams Running Design Sprints for Rapid Digital Product Development

Image by citizenoftheworld on flickr / CC 2.0

Museums and the Web 2017 Los Angeles, CA | April 19, 2017 Dana Mitroff Silvers and Ahree Lee Designing Insights

designing insights

@ahreelee@dmitroff

Dana Ahree

#DesignSprint #DesignThinking #MW17

Introductions

What are we talking about today?

DESIGN THINKING AGILEDESIGN

SPRINTS

A codified, repeatable process for problem-solving, creativity, and innovation.

What is design thinking?

What is agile?

A software development framework that focuses on incremental units of work,

iterative releases, and adaptive planning.

Image by Dave Gray on flickr / CC BY-ND 2.0

What are design sprints?

A multi-step team process for answering critical questions through researching,

prototyping, and testing ideas with customers.

Our process

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Sample sprint schedule

Monday Tuesday Wednesday Thursday Friday

UNDER-STAND DEFINE

DIVERGEBUILD TEST

CONVERGE

Image by the Stanford d.school

Let’s dive in!

Image from flickr by Carlos Javier / CC BY 2.0

your mission today:

Redesign the Cleveland visitor experience.

Understand: methods

immerseobserveengage

Immerse

Image courtesyMaryanna Rogers

What? How? Why?

Observe

What people say, what peopledo, and what they say they doare entirely different things. -Margaret Mead

What? How? Why?

Engage

Understand: Your turn

Interview best practices

Encourage stories

Use open-ended questions

Always ask “Why?”

Allow space for silence

Take notes!

Roles

Volunteer interviewee (should not be someone who lives in Cleveland)

Primary interviewer

Note-taker / Observer(s)

Decide on your roles

Interviewee moves to another team

Conversation guide 3 rounds

Have you been here before?(If yes) Tell me about the best part of that experience. (If no, move on to next question)

What are you looking forward to experiencing in Cleveland? Why?

Tell me a story about a visit to another city that stands out in your memory. What was the best part of that experience? Why?What was the worst part of that experience? Why?

4 minutes x 3 interviews

Define

Synthesize our information

Begin to reframe the problems and opportunities

Identify user needs + insights

Image by Alan Cleaver on Unsplash

If I had 20 days to solve a problem, I would take 19 to define it. -Albert Einstein

Human emotional and physical necessities.

Verbs, not nouns Opportunities, not solutions

Needs are…

Something you can see from the outside that your user cannot see.

An “aha,” a contradiction, a surprise

Insights are…

What does this girl need?

Needs + insights mapping

Insights:What + why behind the needs

Needs: Verbs, not nouns

Examples

Insights:What + why behind the needs To reach

To get

attention

To gain knowledge

She wants to feel smarter than her brother—he’s been getting all the attention these days!

To feel like an adult

Needs: Verbs, not nouns

Select 1 of your 3 interviewees

Which interviewstands out the most?

Which was the richest or most surprising?

Your turn!

Needs: Verbs, not nouns

10 min as a team

Insights:What + why behind the needs

At least 2

At least 5

Image by the Stanford d.school

Why do we use “How might we”?

Allow us to defer judgment during brainstorming

Focus brainstorming in actionable directions

Best practices

Use actionable verbs help, make, foster, encourage, promote, support, identify, celebrate

Don’t “bake in” the solution Can you think of at least 50 ways to solve it?

Actionable verbs

achieve align amplify assemble build change connect construct create customize develop disrupt educate empower

encourage energize engage explore generate help ignite imagine increase inspire instill invent leverage maximize

motivate organize produce rally reduce reflect reframe replicate repurpose serve solve support transform unleash

Based on the work of Mary Cantwell at www.DEEPdesignthinking.com.

Examples

How might we help her feel like an adult?

HMW support her independence?

HMW build on her thirst for knowledge?

HMW ignite a life-long love for reading?

HMW channel her annoyance with her brother into something positive?

Write at least 5 HMW statements

4 min on your own

Use actionable verbs

Don’t bake in the solution

Write ONE HMW per Post-it Make them legible!

Post your HMWs on wall for team to see

1 min on your own

The best way to have a good idea is to have lots of ideas.

-Linus Pauling

Warm-up:Remember our trip to …?

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Brainstorm rules

Build on ideas / “yes, and”

Go for quantity

Go for wild ideas

Defer judgment

Be visual + capture all ideas

Idea generation with Crazy 8s

5 min on your own

Who had the most?

Prizes!!!

Pick one idea and storyboard it out

6 min on your own

Post + share

Post all storyboards on the wall

Elect a timekeeper in your team

Each individual gets 1 minute to share his/her solution with team mates

1 min per person

Image by the Stanford d.school

Sticker voting

Identify 1 idea that the team would want to move forward for prototyping

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How it works

Stickers are like money—spend it where and how you want!

Voting is a silent, solo activity

Criteria

Most likely to delight our user RED

Easiest to implement/build BLUE

[You can use different criteria in your own sprint!]

Most game-changing/breakthrough YELLOW

Silent voting on your own

3 min on your own

Most likely to delight our user RED

Easiest to implement/build BLUE

Most game-changing/breakthrough YELLOW

Come to consensus

4 min as a team

Most likely to delight our user RED

Easiest to implement/build BLUE

Most game-changing/breakthrough YELLOW

Image by the Stanford d.school

Product or service?

Welcome

to

Cleveland

Prototype examples

Mobile app

Image courtesy Ellen Deutscher

Mobile tour

In-gallery interactive

#mw2014proto

Program

Services

Web interface

Hand over your prototype

Don’t ”sell” your idea

Ask “Why?”

Testing best practices

How many users?

Source: Nielsen, Jakob, and Landauer, Thomas K.: "A mathematical model of the finding of usability problems, "Proceedings of ACM INTERCHI'93 Conference (Amsterdam, The Netherlands, 24-29 April 1993), pp. 206-213.

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Name your prototype.Something short and memorable. Example: Uber for tourists

Your names.

PROTOTYPE PLANNING WORKSHEET

Describe it in one sentence. Example: On-demand, personalized, private tours of Cleveland with local residents

Test your assumptions.

Attach your winning storyboard here.Tape it down.

Assumption Test with… Validated if…

Example: Tourists will want to spend a few

hours with a stranger in his/her car

Fake sign-up form Number of sign-ups

Example: Locals know enough to provide

good tours

Follow-up interviews with passengers who

take the mock tour

Users respond positively to the tour

Design Sprints for Awesome Teams, Dana Mitroff Silvers and Ahree Lee, Museums and the Web 2017www.designinginsights.com

Prototype planning worksheet

71

Name your prototype.Something short and memorable. Example: Uber for tourists

Your names.

PROTOTYPE PLANNING WORKSHEET

Describe it in one sentence. Example: On-demand, personalized, private tours of Cleveland with local residents

Test your assumptions.

Attach your winning storyboard here.Tape it down.

Assumption Test with… Validated if…

Example: Tourists will want to spend a few

hours with a stranger in his/her car

Fake sign-up form Number of sign-ups

Example: Locals know enough to provide

good tours

Follow-up interviews with passengers who

take the mock tour

Users respond positively to the tour

Design Sprints for Awesome Teams, Dana Mitroff Silvers and Ahree Lee, Museums and the Web 2017www.designinginsights.com

Prototype planning worksheet

Name your prototype.Something short and memorable. Example: Uber for tourists

Your names.

PROTOTYPE PLANNING WORKSHEET

Describe it in one sentence. Example: On-demand, personalized, private tours of Cleveland with local residents

Test your assumptions.

Attach your winning storyboard here.Tape it down.

Assumption Test with… Validated if…

Example: Tourists will want to spend a few

hours with a stranger in his/her car

Fake sign-up form Number of sign-ups

Example: Locals know enough to provide

good tours

Follow-up interviews with passengers who

take the mock tour

Users respond positively to the tour

Design Sprints for Awesome Teams, Dana Mitroff Silvers and Ahree Lee, Museums and the Web 2017www.designinginsights.com

Test your assumptions

73

Name your prototype.Something short and memorable. Example: Uber for tourists

Your names.

PROTOTYPE PLANNING WORKSHEET

Describe it in one sentence. Example: On-demand, personalized, private tours of Cleveland with local residents

Test your assumptions.

Attach your winning storyboard here.Tape it down.

Assumption Test with… Validated if…

Example: Tourists will want to spend a few

hours with a stranger in his/her car

Fake sign-up form Number of sign-ups

Example: Locals know enough to provide

good tours

Follow-up interviews with passengers who

take the mock tour

Users respond positively to the tour

Design Sprints for Awesome Teams, Dana Mitroff Silvers and Ahree Lee, Museums and the Web 2017www.designinginsights.com

10 min as a team

Prototype planning worksheet

Name your prototype.Something short and memorable. Example: Uber for tourists

Your names.

PROTOTYPE PLANNING WORKSHEET

Describe it in one sentence. Example: On-demand, personalized, private tours of Cleveland with local residents

Test your assumptions.

Attach your winning storyboard here.Tape it down.

Assumption Test with… Validated if…

Example: Tourists will want to spend a few

hours with a stranger in his/her car

Fake sign-up form Number of sign-ups

Example: Locals know enough to provide

good tours

Follow-up interviews with passengers who

take the mock tour

Users respond positively to the tour

Design Sprints for Awesome Teams, Dana Mitroff Silvers and Ahree Lee, Museums and the Web 2017www.designinginsights.com

2 minutes per team74

Share-outs

Wrapping up

Case study: The British Museum

“How might we improve wayfinding in the British Museum?”

Start small

Design thinking resources

https://www.youtube.com/watch?v=szr0ezLyQHY

Tips for running your own sprints

Find a flexible space

Plenty of wall space Food, music, and mess OK!

Invite a cross-functional group

Ideal group size is between 6-16

Appoint two sprint masters

Make your sprint work visible

Set your schedule

Monday Tuesday Wednesday Thursday Friday

Understand DefineDiverge

Build TestConverge

Day 1 Day 2

Understand Converge

Define Build

Diverge Test

Or whatever schedule works for you!

Assemble your supplies

Establish device rules

Image by Devon Christopher Adams on Flickr /https://www.flickr.com/photos/nooccar/10393631416/

Image by Devon Christopher Adams on Flickr /https://www.flickr.com/photos/nooccar/10393631416/

Make it fun!

Resources

Resources

www.thesprintbook.com

www.thesprintbook.com/sprintbot

Resources

Thoughtbot Playbookhttp://playbook.thoughtbot.com

Google Design Sprint Methods Playbookhttps://developers.google.com/design-sprint/product/

Prototyping tools

Paper Keynote KeynotopiaMarvelInVisionInDesignand many others!

UNPAK

Retrospective

I Like I Learned I Wonder

dana@DesigningInsights.com @dmitroff mail@ahreelee.com @ahreelee

DesignThinkingforMuseums.net DesigningInsights.com

Thank you!