design sprints for awesome teams: running design sprints for rapid digital product development
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Design Sprints for Awesome Teams Running Design Sprints for Rapid Digital Product Development
Image by Nathan Meijer on flickr
CC BY-NC-ND 2.0
Museums and the Web 2016 Los Angeles, CA | April 6, 2016
Dana Mitroff Silvers, Designing Insights Ahree Lee, J. Paul Getty Trust
designing insights
Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License www.DesigningInsights.com | www.DesignThinkingforMuseums.net
@ahreelee @dmitroff
Dana Ahree
Introductions
#DesignSprint #DesignThinking #MWXX www.DesigningInsights.com | www.DesignThinkingforMuseums.net
What are we talking about today?
DESIGN THINKING AGILE DESIGN
SPRINTS
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What is design thinking?
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A set of methods and mindsets for discovering opportunities and generating
innovative, human-centered solutions
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What is Agile?
Image by Dave Gray on flickr CC BY-ND 2.0
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What is Agile?
Image by Dave Gray on flickr CC BY-ND 2.0
A software development framework that focuses on incremental units of work,
iterative releases, and adaptive planning.
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What are design sprints?
A practical, time-boxed process for answering critical business questions
through an application of methods drawn from design thinking and Agile.
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Learn faster
Image © 2015 Google Ventures
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http://www.thesprintbook.com/sprint-week
April 18 www.DesigningInsights.com | www.DesignThinkingforMuseums.net
Process steps
Image © Richard Banfield, C. Todd Lombardo, and Trace Wax
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Our process
UNDERSTAND DEFINE DIVERGE CONVERGE BUILD TEST
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Our process
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Image by the Stanford d.school
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Human-centered
Bias toward action
Iterative
Collaborative
Mindsets
Yes, and
Embrace time constraints www.DesigningInsights.com | www.DesignThinkingforMuseums.net
Typical Schedule
Monday Tuesday Wednesday Thursday Friday
UNDER-STAND
DEFINE DIVERGE BUILD TEST
CONVERGE
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Before Before
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After
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Let’s dive in!
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Five teams of 4-5
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Image from flickr by Knight Center of Digital Excellence
your mission today:
Redesign the Los Angeles tourist
experience.
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Understand: methods
immerse
observe
engage
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What people say, what people do, and what they say they do are entirely different things. -Margaret Mead
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Immerse
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Immerse
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Interviewing
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Best practices
Encourage stories Use open-ended questions Always ask “Why?” Allow space for silence. Take notes!
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Roles
Primary interviewer Secondary interviewer Note-taker Observer(s)
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Starter questions
“What has been the best part of your experience in LA so far? Why?”
“What has been the worst part of your experience in LA so far? Why?”
“Tell me a story about a visit to another large city that stands out in your memory.”
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Define Synthesize our information Begin to reframe the problem —and opportunities Identify user needs + insights
Image by Alan Cleaver on Unsplash
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If I had 20 days to solve a problem, I would take 19 to define it. -Albert Einstein
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Select 1 of your interviewees
3 min as a team
Which interview stands out the most? Which was the richest or most in-depth?
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Needs and insights
Image by Alan Cleaver on Unsplash
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Human emotional and physical necessities.
Verbs, not nouns
Opportunities, not solutions
Needs are…
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Something you can see from the outside that your user cannot see.
An “aha,” a contradiction, a surprise
Insights are…
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Examples
Insights:
What + why behind the needs
She wants to feel smarter than her brother—he’s been getting all the attention these days!
Needs:
Verbs, not nouns
To reach To get attention To gain knowledge To learn To feel like an adult
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Your turn!
Insights:
What + why behind the needs
Needs:
Verbs, not nouns
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Image by the Stanford d.school
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Why do we use “How might we”?
Allow us to defer judgment during brainstorming
Focus brainstorming in actionable directions
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Best practices
Use actionable verbs help, make, foster, encourage, promote, support, identify, celebrate
Don’t “bake in” the solution Can you think of at least 50 ways to solve it?
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Write at least 5 HMW statements
5 min on your own
Use actionable verbs Don’t bake in the solution
Write ONE HMW per Post-it
Make them legible!
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Post your HMWs on wall for team to see
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Ideation rules
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Build on ideas
Image by Susan Adams on Wikimedia Commons CC BY-SA 2.0
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Go for quantity
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Go for wild ideas
build on ideas
go for quantity
Image by Eva Rinaldi on flickr CC BY-SA 2.0
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Defer judgment
Image by David K on flickr CC BY-SA 2.0
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Be visual + capture all ideas
build on ideas
go for quantity
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Idea generation with Crazy 8s
5 min on your own
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Who had the most?
Prizes!!!
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Pick 1 idea + storyboard it
5 min on your own
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Post + share
Post all storyboards on the wall
Elect a timekeeper in your team
Each individual gets 1 minute to share his/her solution with team mates
1 min per person
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Image by the Stanford d.school
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Sticker voting
Identify 1 idea that the team wants to move forward for prototyping
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How it works
Stickers are like money—spend it where and how you want! Voting is a silent, solo activity
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Criteria for today
Most likely to delight our user [ORANGE]
Easiest to implement/build [GREEN]
[You can use different criteria in your own sprint!] www.DesigningInsights.com | www.DesignThinkingforMuseums.net
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Image by the Stanford d.school
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Product or service?
Welcome to LA!
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Prototype examples
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Mobile tour
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Tablet app
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Clickable wireframes
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In-gallery interactive
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Services
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Assumption board
Idea:_____________
Assump&ons Testwith… Validatedif…
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Examples
Idea:On-demand,personalized,privatetoursofLAwithlocalresidents(“Uberfortourists”) Assump&ons Testwith… Validatedif…
Touristswillwanttospendafewhourswithastrangerinhis/hercar
Fakesign-upform
Numberofsign-ups
DrivingaroundLAisagoodwaytoseethings
Takesomeoneonamocktour
Wecanseeaspecifiednumberofsightsonthetour
Localsknowenoughtoprovidegoodtours
Follow-upinterviewswithpassengerswhotakethemocktour
UsersposiMvelyrespondtothetour
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Your turn
Idea:_____________
Assump&ons Testwith… Validatedif…
5 min as a team
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Share prototypes Testing best practices
Hand over your prototype Show, don’t tell Remember your ethnographic mindset
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Share prototypes Decide on roles
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Share prototypes How many users?
Source: Nielsen, Jakob, and Landauer, Thomas K.: "A mathematical model of the finding of usability problems, "Proceedings of ACM INTERCHI'93 Conference (Amsterdam, The Netherlands, 24-29 April 1993), pp. 206-213.
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Design thinking resources
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Tips for running your own sprints
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Find a good space
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Invite a cross-functional group
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Set your schedule
Monday Tuesday Wednesday Thursday Friday
Understand Define Diverge Build Test
Converge
Five-Day Sprint
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Set your schedule
Day 1 Day 2 Day 3
Understand Diverge Build
Define Converge
Test
Three-Day Sprint
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Set your schedule
Day 1 Day 2 Understand Converge
Define Build
Diverge Test
Two-Day Sprint
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Assemble your supplies
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Appoint two sprint masters
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Ideal group size is between 7-16
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Establish device rules
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Make it fun!
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Resources
Thoughtbot Playbook http://playbook.thoughtbot.com
https://github.com/thoughtbot/guides
Google Ventures Design Sprint http://www.gv.com/sprint/
Google Design Sprint Methods Playbook
https://developers.google.com/design-sprint/product/
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http://www.thesprintbook.com/sprint-week
April 18 www.DesigningInsights.com | www.DesignThinkingforMuseums.net
Prototyping tools
Paper and Post-its Balsamiq Keynote Keynotopia Proto.io Flinto Axure InVision InDesign www.DesigningInsights.com | www.DesignThinkingforMuseums.net
Retrospective
I learned... I wonder… I’m going to try…
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!
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