design research overview: bite-sized usability testing

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Learning the ropes of Usability Research

USAGE OBSERVATION FUN

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Why did you take up Communications Research?!

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How I ended up doing what I’m doing now.!

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How I ended up doing what I’m doing now.!

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My heroes.!

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My heroes.!

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My heroes.!

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My heroes.!

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Research. Flavors.!

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Market Research! Media Research! User Research!

Developing and Improving Products!

Marketing Strategy The 4 P’s

!

Content Relevance Design Effectiveness

If you want to sharpen how a business can make a product succeed

If you’re interested in the creation of culture, measuring the depth of emotional impact on people

If you’re interested in improving how a product or service is built

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Building products?!

VIDEO: Google Analytics in Real Life - Check-out

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“User Experience” Design!Product Design!Service Design!! IDEO

Human-Centered Design Toolkit

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So many things are “designed”.!!

Monetization of a service space!!

News website!!

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Tangible in different ways.!!

Monetization of a service space!!

News website!!

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Zoomed Out Process!The Role of Research in Product Development

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1. “Apple’s goal isn’t to make money.”!2. Apple designs for themselves.!

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User ResearchPeople who will use the product

People crafting and planning the

product

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1 2 3

Discovery Planning VerificationStrategy Design Development

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Discovery

Planning

Verification

Foundation for Personas,User Stories, User Flowsand Strategic alignment

Information architectureLabeling & Wording

Validating layout, comprehension, findability

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Discovery

Planning

Verification

Contextual InquiryDiariesTask analysis

Card-sortingAcceptance tests

Prototype TestingUsability Testing

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Foundation for Personas,User Stories, User Flowsand Strategic alignment

Information architectureLabeling & Wording

Validating layout, comprehension, findability

Contextual InquiryDiariesTask analysis

Card-sortingAcceptance tests

Prototype TestingUsability Testing

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Zoomed In.!User Research Project Process.!

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Usability and User Experience!

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Usability and User Experience!

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Products can’t provide meaning and pervade the user’s psyche and lifestyle if they aren’t even usable.

Usability Testing is, therefore, an integral part of a design process that is centered on building consumer demand.

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Usability Testing!

Comprehension!Effectiveness, Ease or Intuitiveness!Error-correction!Pain Points!

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Usability Testing!

Do they understand it?!How easily do they use it?!Where do they make mistakes?

What are their frustrations? !Can they correct themselves?

How did they resolve it?!

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Usability Testing!

Not a focus group, not a survey Claims ≠ Behavior Navigation, Ease/Intuitiveness, not innermost needs and wishes

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Flow!

LISTEN

Figuring out what we want to solve

Learning about people whom we’d want to use our products

Interpreting itApplying it to our business or design problem

PLAN ANALYZE APPLY

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SET-UP & PLANNING

Research Design and Recruitment

Participant SpecificationsInterview and Testing GuideSchedule!

FIELDWORK

Research Execution

Testing

ANALYSIS

Data Processing and Analysis

Tabulation !!!

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Rules of Thumb.!

Recruiting for AccessibilityAs much as possible, recruit a range of users (applicable to your objective). !e.g. Social Network - recruit heavy users and users who aren’t social network-savvy. !For capturing potential problems — even for extreme cases.

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Rules of Thumb.!

Observe BEHAVIOR

Action trumps claim.

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Rules of Thumb.!

Like any research study, objectives are critical.

What are you trying to solve?

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Exercise.!!1. Pair up. 2. Choose an app you like that your partner

has never used. 3. Ask yourself: What is the main task I do on

this app? 4. Test the usability of the app, for that task.

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Test Guide!!Ask your partner to explore the app. (Observe.) !Ask him/her to accomplish the task. !Probe: Comprehension. What wasn’t clear or easy to understand while you were using the app? Error-correction. If noticed “mistakes”: I noticed [mistake]…how did you resolve it? How did you think of doing that? Use cases. In what situation would you imagine using the app?

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Interested?!!All the information is out there. ’Wag sana tayong tumigil matuto. !‘Wag sana tayong mahiya magtanong at mag-reach out. !Kung gusto, may paraan.

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Interested?!!All the information is out there. ’Wag sana tayong tumigil matuto. !‘Wag sana tayong mahiya magtanong at mag-reach out. !Kung gusto, may paraan.

Kung masipag kayo magbasa, pa-follow naman ‘o :

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Questions? :)!Please?