design proposal: website design project

Design Proposal:

Website Design Project

You are welcome to contact me at 260-435-9222 or sphinxdesigns.mjm@gmail.com if you have any questions. Thank you for the opportunity of assisting your organization with its online re-branding efforts.

Southwest Ohio STEM Education Hub of OSLNInspiring Innovation Through Partnership

www.sphinxdesigns.net

Design Points:

1. The Look• Clear and simple navigation headings.

• Call to Action – Immediate registration or login option.

• Highlight affiliated OSLN and Fusion components of program.

• Highlight areas of Science, Technology, Engineering, and Math.

• Quick links for announcements or other important information.

• Consistent use of branding elements including colors.

• Fresh - Contemporary design feel.

Southwest Ohio STEM Education Hub of OSLNInspiring Innovation Through Partnership

www.sphinxdesigns.net

Design Points:

2. Target Demographic• Educators looking for resources.

• Both young and seasoned professionals.

• Parents of involved students.

• Individuals interested in program but not involved in any way.

• Who else? Maybe students age 17-24.

Southwest Ohio STEM Education Hub of OSLNInspiring Innovation Through Partnership

www.sphinxdesigns.net

Design Points:

3. Navigation• Allows for the casual visitor to learn about WHO you are and WHAT you do.

• Directs traffic of target demographic individuals to register/ log in immediately.

• Separation of those who support the program from website information.

• Direct link to OSLN and Fusion websites.

Southwest Ohio STEM Education Hub of OSLNInspiring Innovation Through Partnership

www.sphinxdesigns.net

Southwest Ohio STEM Education Hub of OSLNInspiring Innovation Through Partnership

www.sphinxdesigns.net

Designer’s Notes:•Introduced a secondary branding color, creates a more dynamic presence.•Featured Fusion and OSLN components of program with direct links to affiliated website.•User Login Center promotes immediate login by members and registration by should-be members. •STEM icons could be used as direct links to related portion of page.

esigner's Notes:The revised logo concepts that follow include variations contained within the shape of the state of Ohio. Please keep in mind that color choice is fully negotiable. In my experience square shaped logos are slightly more difficult to work with. If used repetitively or very small in size they may lose legibility of content. Hopefully the concerns regarding the ambiguous shape of Ohio, and the use of “HUB” in the name have been addressed.

Designer’s Notes:•Simple color scheme creates a clean presence. •Included dynamic photo gallery to cycle in place of media album.•Member recognition element as used in current website design.•Featured Fusion and OSLN components of program with direct links to affiliated website.•User Login Center promotes immediate login by members and registration by should-be members.

esigner's Notes:The revised logo concepts that follow include variations contained within the shape of the state of Ohio. Please keep in mind that color choice is fully negotiable. In my experience square shaped logos are slightly more difficult to work with. If used repetitively or very small in size they may lose legibility of content. Hopefully the concerns regarding the ambiguous shape of Ohio, and the use of “HUB” in the name have been addressed.

Designer’s Notes:•Bright color scheme creates a presence appealing to younger audiences. •Featured Fusion and OSLN components of program with direct links to affiliated website.•User Login Center promotes immediate login by members and registration by should-be members. •STEM icons could be used as direct links to related portion of page.