design principles for social change: ux for good and inzovu curve

Davide ‘Folletto’ Casali

DESIGN PRINCIPLES FOR SOCIAL

CHANGE

UX FOR GOOD

UX Redirector Advisor

NIGHT.EU

Manifesto Ibridima n i f e s t o i b r i d i . o r g

@Folletto

PART IUX FOR GOOD

“Apply UX design to the most important problems in the world”

Jason Ulaszek

Jeff Leitner

NO PROFIT PARTNERTO SPONSOR THE CAUSE

10 DESIGNERSFROM ALL AROUND THE WORLD

Discovery Synthesis Creation Validation

+

FULL IMMERSION

2-3 DAYS 2-3 DAYS

GROUP SYNTHESIS

4 5 61 2 3

CAN WE DESIGN THE COMMON GOOD?

2011

Chicago

StreetWise · Adler School · The Third Teacher · Cease Fire · Global Lives Project

CAN WE ENRICH LIVES OF WORKING MUSICIANS?

2012

New Orleans

Grammy Foundation · New Orleans Jazz Heritage F. & F. · Clinton Global Initiative · MusiCares

CAN WE GROW MINDFULNESS IN SCHOOLS?

2013

Vancouver

The Dalai Lama Center for Peace + Education

CAN WE HARNESS FEELINGS TO END GENOCIDE?

2014

Kigali & London

Aegis Trust

“”

Jason Kunesh, Obama For America

We came together as a team in a way that I haven’t experienced

anywhere else.

“”

Marianne Prins, Van Horne Elementary School

I just witnessed an absolute explosion of ideas.

PART IIRWANDA GENOCIDE

500,000–1,000,000 RWANDANS KILLED

70% TUTSI

20% OF POPULATION

100 DAYS

1994

19

CAN WE HARNESS FEELINGS TO END GENOCIDE?

2014

Kigali & London

– 40+ interviews with Aegis staff, locals, visitors, educators, counselors, experts and those impacted directly by genocide

– 500+ hours of primary and secondary research

– 90 flights completed across the world

– 3,124 post-its, flip-charts and pieces of paper

– 96 servings of french fries consumed in Rwanda

– Countless personal reflections and new friends

– 15 people forever changed

“In my family, we never talked about the genocide It was too fresh in my parents’ mind”

And you saved the life of the people I was planning on killing”

“You saved my life.

- Child of victims to teacher of mobile education

“I came back and my grandmother says, I hope you got that Africa out of your system.

But at that moment, I realized it was there and growing.

So I moved my family here and opened a school” - KGM Visitor

“Users go through the hard part, but then also the uplifting part

realizing some of the possibilities that are there” - Morley Hanson, Aegis Trust

PART IIIINZOVU CURVE

HopeReflectionPain Action

Pain

Reflection

Hope

Action

“

”Prof. Dr. Tania Singer

People with a lot of empathy want to change that to compassion

so they don't get overwhelmed when confronted with suffering.

EMPATHETIC Feeling

COMPASSIONATE Action

The Inzovu Curve maps a prototypical journey of a person going through a transformative experience reaching a state of motivation and action.

The word Inzovu means Elephant in Kinyarwanda, the native language of Rwanda.

EPIPHANY

WILL

CONNECT WITH YOUR LIFE

MOTIVATION TO ACT

AWARE TOURIST

EMPATHIC TOURIST

ADVOCATE CATALYST

GENOCIDE CHILDREN

FIRST GEN

AFFECTED RWANDANS

UNAWARE TOURIST

inzovucurve.org

“

”Bruno Munari

To complicate is easy, to simplify is hard. To complicate, just add,

everyone is able to complicate. Few are able to simplify.

Thanks.

@Folletto

INTENSEMINIMALISM.COM