design is invisible Lutz Schmitt – @luxux – UX Sofia 2015
photo by Sigfrid Lundberg on flickr.com cc-by-sa-2.0
empathy =
Einfühlungsvermögen
Lucius Burckhardt (1925—2003)
was a researcher, teacher, theorist and and
activist. He was interested in architecture,
landscape architecture, design, urban
development, socio-economics and all the
things that connected these fields.
photo by Annemarie Burckhardt provided by Hermann Schmitz Verlag
photo by Lutz Schmitt cc-by-sa-3.0
1) design is invisible
2) who plans the planning?
3) why is landscape beautiful?
design is invisible
photo by Sigfrid Lundberg on flickr.com cc-by-sa-2.0
a selection of modern
design dogmas
"Bauhaus" by Mewes in de-Wikipedia - Own work. Licensed under Public domain via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:Bauhaus.JPG#mediaviewer/File:Bauhaus.JPG
form follows function, but there is so much more to desire
"Bauhaus" by Mewes in de-Wikipedia - Own work. Licensed under Public domain via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:Bauhaus.JPG#mediaviewer/File:Bauhaus.JPG
the “good form” is dead
there is no final design to be found
and no perfect rules to be followed
don't design the object
design the influence an object has to the institution it belongs to
design the influence an object has to the institution it belongs to
system context structure
service interface function
a street corner
photo by Lutz Schmitt cc-by-sa-3.0
photo by Lutz Schmitt cc-by-sa-3.0
photo by Lutz Schmitt cc-by-sa-3.0
a hospital
the family
the night
photo by NASA – public domain
Let‘s take a look at UX Design
user business happy
not the user business user
business goals
design principles
space of action
night space of action
maybe UX is just educated marketing
A business needs to make money. Otherwise it stops being in business.
but that‘s probably OK
user business value
Designing valuable User Experiences
but maybe the term
language matters
language matters user / customer / player / client / hvm
Photo source http://iruntheinternet.com/01008
photo by Lutz Schmitt. All rights reserved.
a short story
about a wine bar, the person
running it and a website
Photography by Lutz Schmitt. All rights reserved
Photography by Lutz Schmitt. All rights reserved
Photography and graphics by Lutz Schmitt. All rights reserved
Photography and graphics by Lutz Schmitt. All rights reserved
street view
Photography and graphics by Lutz Schmitt. All rights reserved
Please notice the absence of any interaction or communication offer.
Photography by Lutz Schmitt. All rights reserved
photo by Lutz Schmitt cc-by-sa-3.0
who plans the planning?
how methods and tools define the outcome
Illustration by zen-3 on deviantart.com cc-by-nd-nc-3.0. http://zen-3.deviantart.com/art/Treasure-map-185587584
usability testing testing if the user understands,
what we expect from him
persona helping to believe, that you know your users
journey mapping getting close here
Photo by Tom Gerdes. All rights reserved. Source: http://www.flickr.com/photos/betterlivingthroughimagineering/1342712089
users are people but our tools & methods ignore this
we influence people‘s lifes,
decreasing time till sex for Dutch people
photo by Lutz Schmitt cc-by-sa-3.0
photo by Tray Ratcliffe on flickr.com cc-by-nc-sa-2.0
Why is landscape beautiful?
landscape
is interpretation and interaction
photo by Tray Ratcliffe on flickr.com cc-by-nc-sa-2.0
fun fact
we have large influence on the digital
landscape of our world
how does the internet look
in the eyes of professionals?
Screenshot of interactive global internet map 2012 by telegeography.com
Rendering by Facebook. All rights reserved.
illustration by iA. All rights reserved.
Screenshot of internet map by internet-map.net. All rights reserved.