design at the heart of sweden’s innovation success?

Design at the Heart of Sweden’s Innovation Success?

----- Products, social networks, and ecosystems

Professor Robin TeiglandStockholm School of Economicswww.slideshare.net/eteigland

robin.teigland@hhs.sewww.hhs.se

@robinteiglandApril 2017

Sweden – World’s 2nd most innovative economy

https://www.bloomberg.com/news/articles/2017-01-17/sweden-gains-south-korea-reigns-as-world-s-most-innovative-economies

2017

Stockholm – a unicorn breeding ground

Unicorns: Private companies valued at more than USD 1

bln

DESIGN at the heart of Sweden’s innovation success?

1. Design product first

for user’s need, then

technology as an enabler

2. Design social

networks

Design = An innovation process

DESIGN at the heart of Sweden’s innovation success?

1. Design product first

for user’s need, then technology

as an enabler

2. Design social

networks

Design = An innovation process

The User First, then the Technology

LinkedIn Stockholm Economic Graph 2015

Stockholm’s top industriesStockholm’s unique skills

Products and services are becoming increasingly more complex…

..and it will only continue

9http://www.slideshare.net/janschmiedgen/design-thinkingbootcamp

Opportunity: What does she need?

Design Thinking-Focus on a verb, not a noun-“To do” what?

-Why does she need to do this?-How does she want to feel?

-Do not start with the technology!-Technology is the enabler.Adapted from Stanford University d.school

“We always overestimate the change that will occur in the next two years and underestimate the change that

will occur in the next ten.”- Bill Gates, The Road Ahead, 1996

Scenario Thinking

DESIGN at the heart of Sweden’s innovation success?

1. Design product first

for user’s need, then

technology as an enabler

2. Design social

networks

Design = An innovation process

Design your social networks

1. Build relationships across diverse networks

2. Ask “What if?” and test basic assumptions

3. Go from “Problem Solver” -> “Solution Finder”

4. Ensure access to resources, not ownership

Boundary spanner

DESIGN at the heart of Sweden’s innovation success?

1. Design product first

for user’s need, then

technology as an enabler

2. Design social

networks

Design = An innovation process

SWEDEN’SInnovation Ecosystem

https://www.weforum.org/reports/entrepreneurial-ecosystems-around-globe-and-company-growth-dynamics/

Formal and informal networks across

all types of boundaries enable knowledge sharing and innovation

Hierarchy Network

X

Strong “pay-it-forward” culture

“Stockholm has accumulated a high degree of entrepreneurial experience that continues to be fed back into the ecosystem.”

- Stockholm entrepreneur

“I really think that there is something special here in Stockholm that I haven’t seen anywhere in the world. I came here with no networks and less than six months later, I have an extensive network in the Stockholm startup community.”

- Hong Kong entrepreneur

DESIGN at the heart of Sweden’s innovation success?

1. Design product first

for user’s need, then

technology as an enabler

2. Design social

networks

Design = An innovation process

Robin Teiglandrobin.teigland@hhs.se

www.slideshare.net/eteigland@robin.teigland

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