design as agent of change, natacha poggio @ iit delhi, india
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DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
Assistant ProfessorVisual Communication Design
University of Hartford
Natacha PoggioDesignas agent of change
Indian Institute of Technology - Delhi, January 16, 2009
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
sustainability | design for all
Engineers Without Borders
me
my background
my teaching
India
future
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
me
my background
my teaching
India
future
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
ARGENTINA
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
Bachelor of Fine Arts, Graphic Design;
University of Buenos Aires, Argentina.
Master of Fine Arts, Design;
University of Texas at Austin, USA.
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
me
my background
my teaching
India
future
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
“You must be the changeyou want to see in the world.”
Mahatma Gandhi (1869-1948)
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
In my inquiry into the design of human experience, I look
beyond applied products to include all sorts of objects and
environments with which people interact.
In the beginning of my graduate studies, my goal was to
provide design solutions for a population with different abilities
[such as the visually impaired]. So first I worked on
understanding how sight can influence the perception of a
given environment.
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
Installation involving colored light to transform the atmosphere of a space
throughout a 24 hour period.
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
As my investigations evolved, I realized that individuals without
disabilities can also augment their experiences by utilizing
other senses, beyond sight.
My design process combines universal design principles with the
perceptive possibilities of the physical senses to provoke an
impact on the audience, in their approaching, thinking, and
reacting to my work.
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
Universal design has become intrinsic to
good design:
• Design profoundly influences our daily
lives, our sense of comfort and control.
• Variation in human ability is ordinary,
not special, and, affects most of us for
some part of our lives.
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
Design must anticipate the reality of diversity in our bodies and ourbrains and build in solutions.
I strongly believe in design as the work of “changing existingsituations into preferred ones” [Herbert Simon, 1967].
In design, I focus my attention on places, things and communication.Good design must not only work for as many potential users aspossible but must also enhance everyone's experience.
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
URL: http://www.ices.utexas.edu/~natacha/CATTt/
CATTt Website providing recommendations for culturaladministrators to make museum experiences moreenriching for all. The site serves as a framework toassist cultural agencies in making their facilities andprograms fully accessible to everyone by providingalternative ways of experiencing a given exhibition.
So that everyone (including the 54 million Americanswith disabilities) can learn through, participate in, andenjoy the arts.
Some of the recommendations included:• provide tactile demonstrations of art work (sculpture, textures in paintings)• use of interactive devices to allow for a participatory experience (keypads, aural devices)• set up the exhibitions (curatorial design) to accommodate diverse disabilities.
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
me
my background
my teaching
India
future
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
Designing for our future selvesUniversal Design workshop
A workshop exploring how tocreate everyday (commerciallypractical and profitable) mobilephone products that are moreaccessible for people withdisabilities, as well as moreusable by everyone.
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
Through experiential exercisesusing custom-made impairmentsimulators, students had hands-onpersonal experiences of the typesof problems encountered by peoplewith disabilities in using today'smobile technology.
Designing for our future selvesUniversal Design workshop
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
The students analyzed cell phones' utility, user-fitness, and
visual appeal, and proposed new concepts that would meet
the needs of all users. By reflecting on the designed product
from the perspective of the users, the designers imagined
what it would be like to use the design.
Through argumentation, the students investigated and
resolved the appropriateness of the forms, the technical
issues, and other concerns, proposing a re-designed
product with improved accessibility.
The workshop provided students a new perspective on
how proper design and simple features differentiate
accessible products from their inaccessible counterparts.
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
Issues in Design course
Students work on projects related to issues of identity, diversity,sustainability, discrimination, social responsibility...
the goal is to explore ways for designers to make a difference,
to instill the need to understand others, to affect change.
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
EMBRACING DIVERSITYDesign for the magazine COLORS, about global diversity.
Cultural Beauty© Laerta Prempto’08
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
EMBRACING DIVERSITYDesign for the magazine COLORS, about global diversity.
Sustainability© Erin Beck’08
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
SUSTAINABILITY CAMPAIGNDesigner as activist, addressing environmental issues
Pollution Kills© Tomasz Kazmierczak’09
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
SUSTAINABILITY CAMPAIGNDesigner as activist, addressing environmental issues
Tap that water© Kim Herrmannsdoerfer’09
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
me
my background
my teaching
India
future
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
Designing for Abehypur, India
Kids attending the school
Women (mothers who run the households)Designing for Abehypur, India
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
Designing for Abehypur, India
Kids attending the school
Women (mothers who run the households)Who is our audience?
Who is our audience?
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
the kids at the school
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
and their mothers
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
Visual diagrams and symbols
help to convey a message to a diverse audience, specially whenliteracy skills are limited.
Design students created pictograms that show villagers theimportance of:
• Cleanliness
• Respect (using water/solar panel resources appropriately)
• Share (the water with their neighbors)
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
means for communicatingthese messages
Developing a graphic symbol for educational campaign
Mural painted on school building wall
Banners communicating each of the main concepts of thecampaign:
Cleanliness + Share + Respect
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
drawing culturalsymbols
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
using the potential peacock as a symbol for campaign
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
the design evolves as thestudents learn more about it
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
© Alison Chin, Matej Svitok, Evelyn Windebank
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
© Kim Dietz, Grace Lee, Laerta Prempto, Jenness Willey
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
using the lotus flower
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
© Jacqueline Minkler, Ashley Kozlosky, Arturo Arroyo
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
meet droppy
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
“What you leave behind is not whatis engraved in stone monuments,
but what is woven into the lives of others.”
Pericles (Ancient Greek Politician, 495 BC-429 BC)
Thank you.
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
Water for India
Ideation and faculty advising:Prof. Natacha Poggio
Team members:Constanza Gowen-SegoviaAshley GummeltParker HuTomasz KazmierczakAlexander SangeorgeKim HerrmannsdoerferJacqueline Minkler
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