desfile pucesi
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The New Equilibrium
Autumn/Winter 2011/12 Female
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The New Equilibrium: A/W 11/12 looks at changing patterns of consumption and the end of decadence. A new model for living is
based on an alternate future of collectivism and socio- ecological ideals. 2011/12 will be a time of reality not idealism. We will
understand that science, not nature, will define what will later become known as the environmental age - where responsible design
can deliver competitive advantage to the forward looking brand - defined in our 3 trends - Synergy, Primal and Innovate.
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Synergy: The start of a new era of pragmatism, simplicity and efficiency creates an alternate path for future growth. Capitalist
values are re-defined. Brands and consumers adopt a collective approach, sharing both knowledge and values, while productdevelopment eliminates or re-uses what is un-necessary in terms of both product and process
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Synergy
Una tendencia influenciada porestticas limpias y funcionales.
We see an intelligent approach todesign which references thecollective creativity and values ofNorthern Europe and Scandinaviaas a key influence oncontemporary design, which
combines clean lines and high techfinishes with surface texture andradical handicrafts.
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Synergy
Phase 1: Regeneration - Phase 2: Collectivism - Phase 3: Resolve
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MOOD SLIDE FOR PHASE 1
Synergy
Regeneration
Trend Influences
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MOOD SLIDE FOR PHASE 2
Synergy
Collectivism
Trend Influences
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MOOD SLIDE FOR PHASE 3
Synergy
Resolve
Trend Influences
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Synergy Colour Female
Fleshy pinks, violet and cream work with the core colours of washed down blues and greens. The palette isstrengthened with the darkest of browns.
images taken from mpd female
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Primal: A renewed sense of spirituality re-connects us with our natural world as we make a conscious effort towards
change. Interest in the environment and spiritual wellbeing promotes a feeling of collectivism and resourcefulness aswe come back towards a more natural and balanced state.
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Primal promotes a feeling ofoptimism and wellbeing. Design
is inspired by the elements andthe awe inspiring power ofnature, as a force far greaterthan ourselves. Artificial andprocessed materials are rejectedin favour of raw authenticity. A
rediscovery of our natural stateleads us to ask ourselves, whyare we here?
Primal
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Primal
Phase 1: Equinox - Phase 2: Instinct - Phase 3: Survival
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Primal
Equinox
Trend Influences
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MOOD SLIDE FOR PHASE 2
Primal
Instinct
Trend Influences
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MOOD SLIDE FOR PHASE 3
Primal
Survival
Trend Influences
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Primal Colour Female
Autumnal colours combine earthy slate, ginger and oatmeal. Celestial blue, buttery yellow and raspberry and olive areall represented.
images taken from mpd female
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Intelligent interfaces and sensorysurfaces push the boundaries of
design. In Innovate, design is wellthought out, calculated and drawsinspiration from scientific symbolsinstructional diagrams and thebeauty of magnified nature. Bothcolour and design become
inspired by chemicals, spectraleffects and geometric calculations.
Innovate
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Innovate
Phase 1: Spectrum - Phase 2: Nurture - Phase 3: Quantum
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MOOD SLIDE FOR PHASE 1
Innovate
Spectrum
Trend Influences
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MOOD SLIDE FOR PHASE 2
Innovate
Nurture
Trend Influences
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MOOD SLIDE FOR PHASE 3
Innovate
Quantum
Trend Influences
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Innovate Colour Female
Oxygen blue and energised pink, lava red, petrol blue, aluminium and pale iron.
images taken from mpd female
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