dennis rose brightcove
Post on 14-Jan-2015
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DESCRIPTION
The Treasure is in the Data - How Three International Brands Found Marketing Gold. Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit
TRANSCRIPT
From Clicks to Conversion Video Moves Business
DENNIS ROSE
SENIOR VICE PRESIDENT OF ASIA-PACIFIC & JAPAN
@bcdennisrose
EXACT TARGET
! Customer stories ! Innovative video portal
! Video as top-order content
HARLEY-DAVIDSON
! Brand engagement ! Customer education ! Interactive video
! Social integration
JOYUS
5.15x conversion rate
4.9x more products get sold
NOTHING LIKE AUSTRALIA
6m views in the 1st week
1.3m iPad views
BEST JOB IN THE WORLD
70,000+ entries
½ in the last two days
NIKE
ENGAGEMENT
AWARENESS LOYALTY
CONVERSION
THANK YOU!
DENNIS ROSE
SENIOR VICE PRESIDENT OF ASIA-PACIFIC & JAPAN
@bcdennisrose
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