demonstrating impact through digital storytelling: fundraising online 2013

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Demonstrating Impact through Digital Storytelling

Colin Habberton

Thursday 16th May 2013

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Overview

1. Introduction2. Storytelling3. The Digital Age4. Facing the Facts5. Connecting the Dots6. Painting the Picture7. Telling Your Story8. Impactful Success

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Introduction• Colin Habberton

Director: Global Partnerships• GivenGain Foundation

Social Fundraising PlatformGlobal Presence1100+ Causes Worldwide3400+ Funded Projects4000+ Activists (Peer to Peer)

• Integrated Communication Online PublishingEmail & TextSocial Media

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StorytellingStructure

The BeginningA MiddleThe End

FormatPrint, Pictures, Movies

StyleHappy, Sad, Scary

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StorytellingCharacters

The HeroThe VillainSupporting Acts

PlotGood vs. Evil

OutcomeHappily Ever AfterTragedy & Loss

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Storytelling - Words

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Storytelling - Pictures

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Storytelling – Film/Movie/Video

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The Digital Age

The InternetZero BarriersMobile DevicesGlobal Access

InterconnectionSocial MediaNew AudiencesNew Tools

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The Digital Age

‘Geosocial Universe’Global CommunityCommon LanguagePersonal Networks

Multi-mediaTextPicturesVideoPeople

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Facing the Facts‘Factivism’

Performance by ResultsMonitoring & EvaluationData = DeliveryDonor Evidence

What is your Impact?Do you measure it?Can it be quantified?How do you present it?

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Benchmark: CharityWaterSimplicity

Clear PurposeVery Little Text

SexyHigh Quality ImageryMulti-media Storytelling

StickyCalls to ActionTangible, Transparent Impact

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Case Study: GreenPop Reforestation Cause

Founded in 2010Tree ‘Gifting’ & PlantingCreative Campaigning

Growth PlanShoestring BudgetEvent-based MobilisationWeb, Video, EmailersStakeholder PartnershipsContinental Expansion

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Case Study: GreenPop

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Case Study: Equal EducationActivism for Education

Youth-based OrganisationLobbying & AdvocacyNetwork-based InterventionsEvents, Marches & Animations

Progress & AchievementsTaken Government to CourtMinister of Education settledNew Norms & StandardsAccountability & Transparency

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Connecting the DotsWho is your Audience?

DemographicsExpectationsPreferences

Do you use Infographics?Simplify ComplexityVisual LanguageEmotive & Creative

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Painting the Picture

What’s ‘Inside your Box’?Success by Evidence

Beneficiary TestimonialsDonors, Staff & Volunteers

PartnersCommunication Tools

Brand, Team, Print, TV etcWeb, Email, Social Media

Budget

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Telling YOUR Story

What are your favourite stories?Feel Good or Tragedy? Hero or Villain?Book, Picture or Film?

BenchmarksCompetitorsCollaboratorsIndustry Leaderssee Case Studies (links to follow)

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Impactful Success

Measure your impactDetermine your differenceDocument your factsCompile your storiesKnow your audiencePresent, promote & shareBuild trust through transparency

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Demonstrating Impact through Digital Storytelling

Colin Habberton

@relatomics

colin@givengain.com

www.givengain.com