demographics · 2020-04-22 · demographics view in browser ˚ ˛ 6 things to know before you go....

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Relevance IntegrationWe ignite conversation in each of our cities and ensure our partners are right there participating in the action.

DistributionWe meet our audience wherever they are (email, web + social), andintroduce them to your brand.

We connect and engage with our audience for a living, we leverage this “know how” and a ton of data to drive unparalleled local engagement for our partner brands.

ListingsThink Classifieds 3.0. This low cost, high return ecommerce platform delivers need to know info regarding open real estate, jobs, and upcoming events.

PerformanceAccess to our proprietary analytics portal, providing insight and transparency into your partnership.

We seamlessly fit partner brands into the conversation flow.

“Don't count the people that you reach, reach the people who count.”– David Ogilvy Founder, Ogilvy & Mather

Establishedhave a household income of $25,000 - $75,000between $75,000 and $150,000over $150,000

28%44%26%

30%43%25%

39%37%21%

38%41%17%

39%41%15%

35%40%22%

35%32%21%

35%32%21%

(visits restaurants, events, parks, etc...)Engagedexperience their city more than 5x per monthexperience their city more than 10x per month

37%13%

40%16%

38%15%

33%13%

41%15%

48%21%

40%15%

40%15%

On The Marketare likely to search for a new home, within a yearwill likely search for a new job, within a year

31%29%

32%31%

32%36%

28%25%

28%28%

30%31%

30%30%

30%30%

Female-leaningFemaleMale

73%27%

80%20%

79%21%

74%25%

72%27%

71%29%

75%25%

75%25%

Homeowners own the residence where they live78% 72% 70% 73% 78% 76% 75% 75%

All Ages25%32%37%

27%30%38%

33%31%27%

14%30%54%

16%34%43%

15%33%46%

are 25–34are 35–54are 55+

22%32%41%

22%32%41%

Educatedhave graduated collegealso hold a graduate degree

74%30%

74%30%

80%32%

77%30%

84%39%

77%35%

63%22%

66%24%

Demographics

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6 things to know before you go.We’re just 4 sleeps ‘till Greenville Triumph’s homeopener - this Saturday, April 6. Yes, we’re prettyhyped. That’s why we’ve gathered up all you needto know before you head to the game. ℗

We look forward to working with you.

– 6AM Team

The Wrap

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6AMcity.com

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Branded Content

Our lead story of the day, kicking o� the newsletter and continued across our social platforms, designed to drive audience engagement.

Conversation

An experiential story told in first-person that doesn’t just tell thereader why they should do something, but shows what happened when we experienced it ourselves.

#TryThis

A custom article about a relevant local topic, built by our team.

The Know

A mini-article with an impactful visual, designed to create a splash and drive tra�c.

Highlight

A short blurb designed to deliver need-to-know info regarding open real estate, jobs and upcoming events. Provides a link to drive readers to learn more.

Listings: Digs / Jobs / Events / NewsNotes

#MustDo

ListenMain Street Fridays | 5:30–7 pm | NOMA Square | Free | The Fenn-way Band

LearnSteps to Starting A Small Business | 5–8:30 pm | Tri-County Tech Pendleton Campus | Free

FeaturedEventDiversity Leadership Awards Dinner | 5–8 pm | TD Convention Center | $85 ℗

News Notes

Weather78o | Sunny | 0% chance of rain

Stat1/5 people say they are traveling this Memo-rial Day. Homes without alarms are3x more likely to get burglarized. Ⓟ

FeaturedJobCarolina Handling is hiring a Business Devel-opment Manager. Apply here. Ⓟ

FeaturedDigSo, you say you want a Farmhouse? Check out these luxe properties. Ⓟ

Five flights (under $250) from CAE

Branded Content

We’ve rounded up 5 flights to cities we think are great summer destinations. You’re welcome.

Tips & Tix Here

Bridge

QuizWhat’s on the Triumph’s crest?

Trophy

AB

ANSWER HERE

Flights under $250

6AM Advertising Rate Card

Advertising Packages

Packages Include

RATECARD

• Dedicated Client Services• Analytics Dashboard• Bundle Discounts

ADVERTISING OPPORTUNITIES Newsletter Website FBook Twitter IG Post IG StoryOn-Site

CoverageMARKETRATES

ADVERTISING PACKAGES Conversation #TryThisThe

KnowHighlight

Web HalfPage

EmailBanner

ListingsE/J/D/NN

Logow/Link

PACKAGEDISCOUNT

Strategic(Annual)

1 1 1 1 12 52 52 (incl. NN)25% OFF

$42,750/pkg

Community(3–12 months)

— — 1 2 — 24 18 (incl. NN)20% OFF

$16,400/pkg

Engaged(3–12 months)

— — — 2 — 12 12 —15% OFF

$9,350/pkg

Branded Content | Conversation300-word max,

up to 6 links500-word max,

up to 6 links1-post — — $5,000/ea

Branded Content | #TryThis200-word max,

up to 4 links400-word max,

up to 4 links1-post

1-post

6-slides + Saved as“#TryThis” Highlight

$3,000/ea

Branded Content | The Know200-word max,

up to 4 links400-word max,

up to 4 links— — $2,000/ea

Branded Content | Highlight75-word max,up to 2 links

— —1-slide + Saved as

“Partner” Highlight— $1,000/ea

Web Premium Banner Ad — — — — — — $1,000/mo

Web Half Page Ad — — — — — — $500/mo

Web Inline Ad — — — — — — $300/mo

Email Banner Ad — — — — — — $500/ea

Email Header Custom Creative Ad(Min 2 Days)

— — — — — — $1,000/day

Email Header Design Change — — — — — — — $500/ea

Add-On | Events/Jobs/Digs Listings — — — — — $250/ea

Add-On | Instagram Giveaway(Min Value $500)

— — — — — — $500/ea

Add-On | On-Site Event Coverage — — — — —3-slide + Saved as“Partner” Highlight

$1,500/hr