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Delphi TRIZ WorkshopThe International TRIZ Association (MATRIZ)

Sergei Ikovenko, Dr-Eng, PhD, TRIZ Master, professor (MIT)

10,000

Number

of Ideas

Stage of New Product Development Process

3,000 Raw Ideas (Unwritten)

300 Ideas Submitted

125 Small Projects

9 Early Stage Development

4 Major Development

1.7 Launches

1 Success

Source: G. Stevens and J. Burley, “3,000 Raw Ideas = 1 Commercial Success!” Research•Technology Management, 40(3): 16-27, May-June, 1997.

The Innovation Challenge

1 2 3 4 5 6 7

Innovation is

cumbersome

Typical Innovation Process

Problem Innovation Process Solution

Traditional Science of Innovation

Step 1: Generate ideas

Step 2: Filter ideas

The Existing Innovation Process Is Inefficient

Value =

Ideal Efficiency

= 1Ideal Value =

TRIZ Paradigm

Field of potential solutions

Solutions

Filters = Trends of Engineering Systems Evolution

Eliminate Categories of Ineffective Solutions

So You Don’t Have to Work to Find Them

Exact Science of Innovation

Value =

Innovation Killers

1. Project Constraints

2. Psychological Inertia

3. Limited Breadth of Knowledge and

Information Overload

4. Giving up and/or compromising too

easily

5. Not-Invented-Here Syndrome

6. Unable to Forecast the Future

7. Solving the Wrong Problem

Innovation

Killers are

everywhere

Human Limitations:Hardening of the mental arteries

T.Ribot CurveLevel of

Creative

Imagination

Psychological Inertia

Innovation Killers

easily

Innovation

Killers are

everywhere

• There are a few unlikely ways to deal with this problem

• There is too much technical information to wade through

• There are too many business variables to get a grip on

• It’s impossible to know what customers really want

Innovation Killer 3: Limited Breadth of Knowledge

Innovation Killers

easily

Innovation

Killers are

everywhere

Innovation Killers

easily

Innovation

Killers are

everywhere

• We stop at the first good idea

• We don’t accept and deal with contradictions, we trade off

• We tend to focus on cost instead of value

• We shelve instead of solve

Innovation Killer 4: Compromising Too Easily

Innovation Killers

easily

Innovation

Killers are

everywhere

• Can’t predict how my product will evolve

• Can’t predict how the market will develop

• Can’t predict how my value chain will change

• Can’t predict the business impact of my innovation

• Can’t predict the risk exposure with my innovation

Innovation Killer 6: Inability to Forecast the Future

Innovation Killers

easily

Innovation

Killers are

everywhere

How to solve the

problem correctly?

• Resolving Contradictions

• ARIZ

• TESE

• Standard Inventive Solutions

How to solve the right

problem correctly?

• Functional Modeling

• Trimming

• Feature Transfer

• Cause-and-Effect

Chain Analysis

How to find a practical solution

to the right problem correctly?

• Function-Oriented

Search

• S-Curve, enhanced

Substantiation Tools

• IP Evaluation

• Parallel Evolutionary

How to deliver significant movement

along the product’s MPV?

• MPV Analysis

• Innovation

Roadmaps

• Business Impact

Justification

• MT/Trends of

Engineering

Systems Evolution

• Synergy Index

TRIZ 1960 1980 2000 TodayInnovative

Technology of

Design

TRIZplus GEN3 TRIZ

Evolution of Science of Innovation

Parameter that gets degraded

01 Segmentation

26 Copying

27 Cheap Short Lifetime

40 Composites

Inventive Principles

Engineering Contradictions and Altshuller’s Matrix

The goal of applying

engineering

contradictions and

Altshuller’s Matrix is to

solve Key Problems

Trend of Increasing Dynamization: As an Engineering System

evolves, it and its components become more “dynamic.”

Simple Ruler Folding Ruler Measuring Tape Laser Ruler

Joint Multi-jointMonolith Elastic GasLiquid FieldPowder

Trends of Engineering System Evolution

Mechanical bearing

Fluid dynamic

bearing

Gas/air bearing

Magnetic field

bearing

Bearing-less

system

Present

Trend of

Increasing

Dynamicity

Trend of Increasing Dynamization.

Bed Folding camp bed Hammock Inflatable bed

Example: Sleeping accommodations

G. Altshuller, Inventor of TRIZ

Revolutionary approach: to analyze a

technology instead of a thinking process

Revolutionary result: trends of engineering

system evolution are discovered

How to solve the

problem correctly?

• ARIZ

• TESE

problem correctly?

• Trimming

Chain Analysis

Search

• IP Evaluation

• MPV Analysis

• Innovation

Roadmaps

• Business Impact

Justification

• MT/Trends of

Engineering

Systems Evolution

• Synergy Index

Technology of

Design

TRIZplus GEN3 TRIZ

Function – Cost Diagram

Target domain

Functionality

improvement

Cost reduction

Trimming

V= F/C

How to solve the

problem correctly?

• ARIZ

• TESE

problem correctly?

• Trimming

Chain Analysis

Search

• IP Evaluation

• MPV Analysis

• Innovation

Roadmaps

• Business Impact

Justification

• MT/Trends of

Engineering

Systems Evolution

• Synergy Index

Technology of

Design

TRIZplus GEN3 TRIZ

Function Language as an Interdisciplinary Esperanto

Wafer etching

Teeth cleaning

Fossil restoration

Diamond facing

Function: To remove particles

• Acoustic Cavitation

• Acoustic Vibrations

• Archimedes’ Principle

• Bernoulli’s Theorem

• Boiling

• Brush Constructions

• Capillary

• Condensation

• Capillary Evaporation

• Capillary Pressure

• Coanda Effect

• Condensation

• Coulomb’s Law

• Deformation

• Electrocapillary Effect

• Electroosmosis

• Electrophoresis

• Electrostatic Induction

• Ellipse

• Evaporation

• Ferromagnetism

• Forced Oscillations

• Funnel Effect

• Inertia

• Ionic Exchange

• Jet Flow

• Lorentz Force

• Magnetostriction

• Mechanocaloric Effect

• Osmosis

• Pascal’s Law

• Pump

• Resonance

• Shock Wave

• Spiral

• Super Thermal Conductivity

• Superfluidity

• Surface Tension

• Thermal Expansion of Subst.

• Thermocapillary Effect

• Thermomechanical Effect

• Ultrasonic Capillary Effect

• Ultrasonic Vibrations

• Use of foam

• Wetting

How many ways can you move a liquid?

Innovation Killer: Limited Breadth of Knowledge

How to solve the

problem correctly?

• ARIZ

• TESE

problem correctly?

• Trimming

Chain Analysis

Search

• IP Evaluation

• MPV Analysis

• Innovation

Roadmaps

• Business Impact

Justification

• MT/Trends of

Engineering

Systems Evolution

• Synergy Index

Technology of

Design

TRIZplus GEN3 TRIZ

Different projects are supported with different sets of tools

Some Companies That Use TRIZ

Automotive

Aerospace

Consumer Goods

Electricity/ Electronics

Medical Technology

Petroleum

Optics and telecom

More…

TRIZ IP Value

TRIZ-Based Approach Provides a Faster and Shorter Way to Innovative Ideas

Faster, more effective and more predictable innovation

delphi triz workshop - pam centerpam.uni.lodz.pl/wgrane-pliki/triz_poland_pam-center.pdfdelphi triz...

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