delight your users - how to “integrate” users with your sdlc
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June 2014
Presented by Ran Haklai | General Manager, Applause Israel
Delight your Users
H o w t o “ I n t e g r a t e ” u s e r s w i t h y o u r S D L C
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• Formerly known as uTest, the leader of in-the-wild testing
• Offices around the globe
• Founded in 2007
• Raised 5 rounds, totaling $80 million in funding
– Latest round led by Goldman Sachs
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A L I T T L E A B O U T A P P L A U S E
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2,000+CUSTOMERS
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A P P L A U S E B Y T H E N U M B E R S
40,000+B U I L D S T E S T E D
120,000+P R O F E S S I O N A L
T E S T E R S
100 Million+A P P S T O R E
R E V I E W S C R AW L E D
OVER 1 MILLIONI N - T H E - W I L D I S S U E S R E P O R T E D B Y T E S T E R S
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APPS ARE THE FRONT DOOR TO YOUR BUSINESS
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YOUR APPS HAVE TO DO MORE THAN JUST WORK
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U S E R S A R E M O R E V O C A L T H A N E V E R
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5 REASONS THIS REALLY MATTERS
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1 . THE APPS ECONOMY IS ULTRA -COMPETI T IVE
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2 . SWITCHING COSTS ARE AT OR NEAR ZERO
| 10OpenSignal Android Fragmentation Visualized (July 2013)
3. DEVICE FRAGMENTATION IS GROWING
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Personal Computers (Desktop And Notebook)
Smartphones
Tablets
Smart TVs
Wearables
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
# O
f D
evic
es (
In M
illi
on
s)
Global Internet Device Installed Base Forecast
11Business Insider (Business Intelligence Estimates) 2013
4 . IT ’S NOT JUST MOBILE
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5 . THE SPEED OF DEVELOPMENT & TEST ING
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DEL IGHT YOUR USERS
– CAUSE THERE ’S NO OTHER OPT ION
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360°APP QUALITYQ U A L I T Y , D E F I N E D B Y Y O U R U S E R S
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I N T E G R A T E T H E U S E R S T O Y O U R S D L C
• In The Wild Testing
Test your app “in the wild” as part of your
release routine leverage a diverse
community at your target markets to get
first-hand indication regarding how your
app performs in the hands of real users.
• Live Monitoring
Get a clear signal from your entire install-
base. Track down sessions, crashes and
issues on real time, clustered by
geography, network, device and other
authentic-environment variables.
• Public Sentiment Analytics
Listen to the users that speak up their
mind. Analyze their input and extract
genuine and actionable sentiment
indication.
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T H E 3 6 0 ° AP P Q U L AI T Y T O O L B O X
A P P L A U S E
S D K
Discover crashes in real time
and distribute builds
A P P L A U S E
A N A LY T I C SListen to what your users are
saying in the app stores
3 6 0 ° A P P Q U A L I T Y
D A S H B O A R D
Access all of your app quality
results in a single place
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3 6 0 ° A P P Q U A L I T Y D A S H B O A R D
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S D K - E N A B L E D B U G & C R A S H R E P O R T S
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A N A L Y T I C S
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A N A L Y T I C S
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v
QUESTIONS?
•••
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The Challenge
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