deksia webdevelopment salesdeck_v01_je
Post on 31-May-2015
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WEB DEVELOPMENT
Creating Your Business’sOnline Identity
A DEFINITION
Web Development brings all aspects of your brand together by integrating graphic design, interactivity and information about your business. Creating professional looking, easy-to-navigate
websites is one of our top priorities; we will provide you with an online base of operations unparalleled by your competitors
ReferenceBrand
Guidelines
OBJECTIVES
THE ULTIMATE GOAL
Step 01 In order to build a website best suited for presenting your brand, we need to decide its ultimate goal. What needs are we solving with this website, and what purpose does it serve for prospective customers? A budget must also be locked down in order to determine what options are or are not viable going forward.
What kind of budget are weworking with? We will make it work.
AnalyzeData
STRATEGY
3-4 SPLIT ARM SLANT. BREAK!
Step 02 With objectives firmly in place, we can now create a strategy for what we want the website to be. Much like the tonal rules of your brand, a clear concept for your site and how you want clients to engage with it will help serve as a point of reference for every subsequent decision.
Blue32!
WIREFRAME
BLUEPRINT SPECIAL
Step 03 A wireframe is the blueprint for your website, which determines its structure and layout. We’ll make navigating your site easy by constructing a strong foundation that clearly directs visitors to what they’re looking for.
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LOREM IPSUM DOLOR
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fugiat nulla pariatur.
LOGOMARK
Is parallax scrolling a
relevant option?
How will the type &
photography integrate
and pace throughout the
website?
What SEO advantages do
we need to imbed in the site
statically to improve results?
Asking The RightQuestions Is Imperative
HUMAN INTERFACE
WE TEST & RETEST THE SITE
Step 04 It’s now time to incorporate the human element. We test and retest the site, tweaking any problems that may arise during the process, resulting in pages honed to functional perfection.
Too Difficultto AccessContent
GreatNavigation
& Design
CREATE CONTENT
REINFORCING THE CONCEPT
Step 05 With the wireframe in place and the interface tested, it’s time to create content. Using your brand rules as a guide, we generate illustrations and copy that express your company’s distinct voice.
PHOTOGRAPHY COPY
ELEMENTS
Falcon creates foundations on which legacies are built. Our commitment
to excellence is unparalleled. Our drive to provide a
unique experience is unrivalled.
Our passion is unequalled.
CASE STUDY Falcon Homes
GATHER IMAGES
CASE STUDY | Chop Landscaping
Step 06 Images that compliment your brand are selected and incorporated into the site. When necessary, new images will be created to supplement preexisting ones.
PROGRAMMING
CRUNCHING THE CODE
Step 07 All the facets gathered up to this point are now used in the development phase. The app programming is created and rigorously tested to ensure quality before a finalized version is made ready for general release.
GO LIVE
CLOSE OBSERVATION AFTER YOUR LAUNCH
Step 08 As soon as the site goes live, we’re already on the lookout for any errors that need attention. Close observation at this period is crucial in allowing the rollout to happen as smoothly as possible. Any hiccups or bugs that may occur will be quickly dealt with.
PERFORMANCE
MAINTAINING OUR HIGH STANDARDS
Step 09 Our services extend beyond the site’s launch, as we continue to monitor its performance and make adjustments as needed. We measure incoming web traffic and search results and utilize this data to further refine your website.
40%
35%
30%
25%
20%
15%
10%
5%
0%
KeywordsWaste Disposal Company
Search Engine Rank Position ( SERP )
Cli
ck T
hrou
gh R
ate
( C
TR )
FOOD WASTE
RECYCLING,
COMPOST SERVICE,
COMMERCIAL
COMPOSTING,
COMPOSTER,
ZERO WASTE
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