defining the social you: personal you vs. professional you vs. corporate you

Defining the Social You: Personal, Professional & Corporate you

Donna Marie Antoniadis CEO & Co-founder

ShesConnected Multimedia Corp

As an executive – how much information should you make

public? Personal versus Professional versus Corporate

Q.

This is me. Do you know who I am?

What if you searched for me?

What happens in Vegas – stays in

Vegas – or does it?!

Now that you’ve seen a

little bit “more of me”…

Would you hire me ?

Do business with me?

Perhaps you might want

to date me?

Champagne on the hills

Another drink in my

hand…hmmm

What do you think of

me now?

A woman needs to look her best!

You saw my tweet about

my mani/pedi at 11:00am

on a Wednesday

morning.

You also noticed four-

square check-in…my spa

is conveniently located at

Yonge/Eglinton. Maybe

you should surprise me.

Social Media is forever. Be careful what you say and do – or

you could regret it.

(Good thing the world was not social back in my day)

Who is the “Real” Me

You may think I am a partying, drinking, slacker

but in reality I am a

• Workaholic – love my job – get paid to be social

• Technology Junkie – in digital since 1995

• Homebody – prefer to stay at home

I am very CAREFUL about what I post.

Be careful what you say and do – or

you could regret it.

Facebook

• Most confusion about this social network

• Most common questions

– Do I have to be on facebook?

– I don’t want to be on facebook

– What if someone wants to connect with me – am I

obliged to do so?

– Will they know if I un-friend or block them?

– Funny Facebook video

Try and register a new profile with your existing email

account – it wont let you …

What you can’t do on Facebook

You can’t have two profiles – goes against

what Facebook is about.

Personal me on facebook:

What I do

I use Facebook to connect to

others so I can see what my

friends and family are up to

I encourage others to do the

same

I connect with both personal and

business contacts so I can stay in

touch and increase my level of

influence

Personal me facebook:

What I don’t do

I don’t post my vacation pictures– I

really don’t want my business

contacts seeing me in my bikini

I don’t talk about my family

I don’t post family photo’s

I don’t post personal information –

EVER

I learn something new from visiting

Facebook EVERYDAY… “ ”

Professional Me Facebook:

What I do ON FACEBOOK EVERYDAY: My day job is social media – so it only makes

sense that I spend a significant amount of time on Facebook

PLATFORM ISSUES: Need to keep up to date on Facebook – so I can provide

my clients with the most up-to-date information on platform changes and rules

and regulations

COMPETITIVE INFORMATION: I can see what other brands are doing so I can

help our brands so a better job

ADS & PROMOTIONS: I ALWAYS view the Ads – both “sponsored” and self-

serve to see the next generation of promotions on the Facebook platform

VIEW CONENT BY DEMOGRAPHIC: I use my account and some of the

ShesConnected team accounts – Facebook is targeted so I need to be sure I

understand how other demographics are being targeted. (A 40+ woman may

not see the same ads targeted to a 20 something male )

SHARE: I use my account to “share” and “like” information with my personal

and professional “friends” on Facebook

Never been able to connect to someone so quickly –

and to engage so quickly…

Love it .

Professional Me Twitter:

What I do

• I try to tweet at least once a day – but only about

things that are relevant to my followers– social

media, women, women and social media, social

media industry, digital industry, mobile industry

• I connect with other industry leaders by following,

messaging them or re-tweeting one of their tweets

• I have met so many people who have introduced

themselves to me face-to-face to let me know that

they follow me and love my tweets! Makes me feel

like a rock star!

“Other” Professional Me

Twitter: What I do.

• Follow my client accounts

• Follow my client’s competition

• Follow the followers of our client’s

competition

• I have a personal twitter account –

• My name – you wont find my name anywhere

• Even my friends don’t know who I am

• I don’t post personal information – EVER

• I don’t even include my location

• I don’t want anyone to link to me

• I do not want this personal twitter account

linked to my professional account

• Let’s me follow anyone I want – including

competitors

• I won’t even tell you my personal twitter handle

– sorry

Personal Me: Twitter

Out of 100 Million, I was the 150,000 member!

Best business site – ever!

Love it .

Professional Me Linkedin:

what I do

• 1200 connections – you wouldn’t believe who I

am connected to!

• I hire people

• Company listed, products and services listed, my

travel schedule listed, my professional twitter

account is connected, my slideshare account is

linked, I list my travel schedule using Tripit

• I get job offers, consulting contracts, requests to

speak, requests to partner from all over the world

• This is the BEST tool for business. Period.

Personal Me Linkedin: I don’t do

anything personal

• R u kidding?

• There is NOTHING personal in my

linkedin account.

Personal vs. Professional Dilemma:

ShesConnected GETS it.

In 2006 – ShesConnected.com – the first

dual-profile social networking site for women

was born

It’s all about choice: We study the

interaction of personal and

professional member profiles

I belong to hundreds of social

networks some for personal use,

some for corporate and some for

corporate

Lastly we need to discuss the

Corporate You

• You need to follow your corporate guidelines

• If you list your title and your employer then you need to be careful about what you say and do

McDonald’s Corporate Twitter Account

McDonald’s Employee Twitter Account

Proper Disclosure: McDonald’s Corporate Website

Hybrid Disclosure: Brand Watermark

Co-Branded Disclosure

Conclusion

• How you manage your personal and

professional profiles is up to you

• How you incorporate your corporate profile

into your personal and professional profile is

up to your employer

Thank you!

DONNA MARIE ANTONIADIS

CEO & Co-founder

ShesConnected Multimedia Corp.

donna.marie@shesconnected.com

www.shesconnected.com

www.shesconnectedmultimedia.com