defacto.x_does multichannel pay off?_dmexco 2013

defacto.x for:

Touchpoint excellence:Does multichannel pay off?

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Long-standing, trusting customer relationships

1991 2002 2004 2006 2008 2010 2011 2012

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DOES MULTICHANNEL MAKE SENSE?

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YES, because ...

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Multichannel customers generate up to 100% more

turnover than mono-channel customers

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Multichannel CRM reduces price markdowns by

up to 20%

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3.

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Multichannel customersare 50% more loyal than mono-channel customers

defacto.x for:

Say yes to multichannel! The question is

HOW DOES THIS HAPPEN?

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FIRST OF ALL::LISTEN!

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Choose „right data“ instead of „big data“!

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SECOND::UNDERSTAND!

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Companies use only 10% of all available data!

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THIRD: ARTICULATE!Implement the developed strategies

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Tackle theChange Process

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1. Explore your technological options

2. How do you engage with people

3. Clarify responsibilities (structures, organization, budgets etc.)

4. Re-think your target systems

5. Make sure the C-suite is behind you

defacto.x for:

• Over 150 Loyalty- & CRM-programs• Present in all industries• Founded in 1989

EXPERIENCED

Why customers choose defacto.x as an outsourcing partner

• A single contact person• Your „one-stop-shop“

EFFICIENT

• Close to 300 employees• EUR 39 million in turnover• Organic growth• Owner managed

STRONG

• Over 65 markets• e.g. 24/7 social CRM in 17 languages• Partner for local services• Co-founder of Tribe Global

WORLDWIDE SUPPORT

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Our customers

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Thank you for your attention

defacto.x · Am Pestalozziring 1-2 · 91058 Erlangen, Germany · www.defacto-x.de19