deep storytelling
Post on 21-Oct-2014
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Going deep into
Storytelling
Alex Barrera (@abarrera)alex@press42.com
3 STAGES OF STORY CRAFTING
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
STAGE 1
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
1. Problem2. Solution3. Market4. Competitors5. Technology6. Business Model7. Marketing & sales8. Team9. Milestones & projections10. Call to action
Pitch deck
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Protagonist#1
Tweet this!“Gather a list of bloggers/journalists you’re
interested in, follow them and interact with them, DAILY”
Write down“A short story describing a typical day of
your customer”
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
The Problem...
Draw“A short story showing the problem appearing in
your customer’s day and how he solves it right now”
STAGE 2
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
YODA?Is he
Cuban too?
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Tweet this!“Gather a list of bloggers/journalists you’re
interested in, follow them and interact with them, DAILY”
Write down“Three metaphors that you could tell your
mom as to what your start-up does”
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
STAGE 3
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Layer the story
Tweet this!“Gather a list of bloggers/journalists you’re
interested in, follow them and interact with them, DAILY”
Connect“The problem story with the metaphor and make it a story of what happened to your
user”
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Add conflict!
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Add antagonists
Connect the dots
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Tweet this!“Gather a list of bloggers/journalists you’re
interested in, follow them and interact with them, DAILY”
Connect“Each presentation concept with the
storyline”
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Keep trying
THANKYOU!
Alex Barrera (@abarrera)alex@press42.com
http://blog.press42.com
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