deconstructing presence

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PresenceNextPresenceNextFame, The DND Button, Presence, and OpenCallerID

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Phil Wolff

• ceo Reef 9 – live social media• Skype Journal – editor• Metablogger since 1998• Political technology activist

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Fame In the future, everyone will be famous for fifteen people

-- David Weinberger

Let’s understand fame

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The Bruce Willis Problem

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The Bruce Willis Problem

• Known to Millions• Talks pseudonymously

in a chat• Wants to convert

from “Walter B.” to his real name

• Strategy:– Authenticates via an

iChat video call

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The Oprah Problem

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The Oprah Problem

• Known to Millions• Wants Millions to Reach Her• Only Two Eyes and Ears • Many Proxies• Strategies:

– Signals: Clues to the best ways per Oprah identity facet

– Gatekeepers/Routers

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Time

Continuous vs. Episodic

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Tacit vs. Explicit Disclosure

TacitTacitExplicitExplicitHow Automatic

How Frequent

InfrequentInfrequent

ContinuousContinuous

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Tacit vs. Explicit Disclosure

TacitTacitExplicitExplicitHow Automatic

How Frequent

InfrequentInfrequent

ContinuousContinuous

Gig Availability(oDesk)

Job Search4.5 years

Call CenterAvailability

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Tacit vs. Explicit Disclosure

Twitter

Blogging

Mood Messages

TacitTacitExplicitExplicitHow Automatic

How Frequent

InfrequentInfrequent

ContinuousContinuous

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Tacit vs. Explicit Disclosure

IM (VoIM) Auto Interrupt Signal

IM (VoIM) Manual Availability

TacitTacitExplicitExplicitHow Automatic

How Frequent

InfrequentInfrequent

ContinuousContinuous

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Streaming Presence: Streaming Presence: Cluztr (click streams)Cluztr (click streams)

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Tacit vs. Explicit Disclosure

TacitTacitExplicitExplicitHow Automatic

How Frequent

InfrequentInfrequent

ContinuousContinuous

Live Video Streaming(ustream)

Clinical Telemetry

Click Streaming

(Clutzr) Industrial Sensor Nets

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Tacit vs. Explicit Disclosure Live Video Streaming(ustream)

Clinical Telemetry

Click Streaming

(Clutzr) Industrial Sensor Nets

IM (VoIM) Auto Interrupt Signal

IM (VoIM) Manual Availability

Twitter

Blogging

Mood Messages

Gig Availability(oDesk)

Job Search4.5 years

TacitTacitExplicitExplicitHow Automatic

How Frequent

InfrequentInfrequent

ContinuousContinuous Call CenterAvailability

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Presence (n.)

• Streaming ID + Metadata

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Inputs

Context"I'm watching Joost's interview with Beyonce“

Contact Vector"this Beyonce interview live chat room“

Vector Connectedness"I'm online in this vector“

Personal Availability"I wouldn't mind chatting now"

Presence As Decision Support

Output

Contextual Response“Increase Call Availability 100% if Salary Offer is at least 200% of current salary and Offer Reputation has confidence of 70%”

Vector Routing“This account’s mobile phone cannot handle video”

Reputation Feedback“This person’s availability indicators were truthful”

ProcessContextual Logic“Increase Call Availability 100% if Salary Offer is at least 200% of current salary and Offer Reputation has confidence of 70%”

Vector Logic“This account’s mobile phone cannot handle video”

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With Apologies…

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“In March of 1967 the Northern Electric Company (more recently known as Nortel) was granted a patent (3,321,580) that claims a privacy feature button on the station set that would allow the PBX stored program control system to reroute the call away from the called station. This common feature on the feature set station phones came to be known as the Do Not Disturb Button (DND). This feature became so popular that soon after companies like Mitel, Rolm, Siemens, etc. followed the call of the Northern Electric Company... ”

-- Reinhold Henke

“In March of 1967 the Northern Electric Company (more recently known as Nortel) was granted a patent (3,321,580) that claims a privacy feature button on the station set that would allow the PBX stored program control system to reroute the call away from the called station. This common feature on the feature set station phones came to be known as the Do Not Disturb Button (DND). This feature became so popular that soon after companies like Mitel, Rolm, Siemens, etc. followed the call of the Northern Electric Company... ”

-- Reinhold Henke

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Iotum

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• Support decisions: – Answer now?– Best Mode? Best channel?– Interference?

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• You Call Me– Your phone presents whatever information you

think will get you through to me• Goals: What you want from the conversation• Reputation: People we know in common• IDs: Authenticable ID • Calendar availability• Preferred conversation vectors• Anything else to be considered

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• I Check You Out– I check with Authenticators

• IDs are valid– I check with other sources

• Latest mood/twitter/jaiku messages, flickr photos, blog entries, citations, credit information, security clearance, Rapleaf reputation, eBay score

– I check my/our history• Past calls, emails, IMs, comments

– I pass results to relationship brokers• Horizontal, contextual

– I get back recommendations

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• Touches many parts – Web and Game applications (WoW, 2L)– Mobile phone devices (Nokia, Motorola)– Enterprise telephony systems (Cisco, Avaya)– Soft switches (Asterisk)– Soft and Consumer VoIP (Vonage, Skype)– Vector Gatekeepers (Iotum)– Context providers (Lavalife, Monster, Amazon)

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Continuing the conversation…

• PresenceNext Summit - Fall• PresenceNext.com private Google Group• Phil Wolff

skype:evanwolfeditor@skypejournal.com

• SkypeJournal.com