decker bullock sotheby's international realty advantage

Only One True International Real Estate Brand | 1

In a Time of Global Communications

and Global Markets,There is Only One True

International Real Estate Brand

Colleen Madden415.497.5170

colleen@HomeSalesMarin.com

2 | Only One True International Real Estate Brand

S u p E R I O R L O C a L p R E S E n C E

2 | Only One True International Real Estate Brand

Only One True International Real Estate Brand | 3

Our Superior Local presence. Decker Bullock Sotheby’s International

Realty offers the premier real estate

experience in Marin and the greater

San Francisco Bay area. We have listed

and sold the pre-eminent properties

in our market for more than 20 years,

connecting our sellers with qualified

buyers from our local area and around

the world.

Only One True International Real Estate Brand | 3

4 | Only One True International Real Estate Brand

We have unprecedented global reach that results in attracting more international and well qualified buyers because we offer:

•ThepremierebrandinLuxuryRealEstate

•Morecountriesserved,nearly600offices

•Morelistingsatallpricepoints

•Greatervolumeofluxuryproperties

•Moreimpressionsonmajorwebsiteslike nytimes.comandwsj.com

•Morebuyertrafficonsothebysrealty.com

u n p R E C E d E n T E d G LO B a L R E aC H

4 | Only One True International Real Estate Brand

Only One True International Real Estate Brand | 5

50

40

30

20

10

0

No. of Countries

Decker BullockSotheby’s

InternationalRealty

Christies—Pacific Union

LuxuryPortfolio—Alain Pinel, McGuire,

Frank Howard Allen

sothebysrealty.com

luxuryportfolio.com

christiesrealestate.com

Based on Office Search March 23, 2012

6 | Only One True International Real Estate Brand

HIGHER WEB TRaffIC

Only One True International Real Estate Brand | 7

HIGHER WEB TRaffIC

Total unique Visitors – approx. 3,850,000 average Monthly Visits – approx. 462,000 Total Visits – approx. 5,550,000 average Minutes per Visit – approx. 12:45 Total pageviews – approx. 50,753,000 average Monthly pageviews – approx. 4,230,000 Visitors from Outside the uS – approx. 38%

50,000

40,000

70,000

60,000

30,000

20,000

10,000

0

Unique Visitors per MonthWeb Traffic

Decker BullockSotheby’s

InternationalRealty

Pacific Union Alain Pinel, McGuire,

Frank Howard Allen

sothebysrealty.com

luxuryportfolio.com

christiesrealestate.com

Source:A representative viewfrom compete.com

8 | Only One True International Real Estate Brand

aCHIEVInG THE HIGHEST pRICESfOR OuR CLIEnT’S HOMES

The most sophisticated buyers and sellers in Marin consistently choose to work with decker Bullock Sotheby’s International Realty. Our clients at all price points want to achieve the highest price for their home and we consistently rank #1 for Home Sales by price point.

Only One True International Real Estate Brand | 9

$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

$1,600,000

$1,800,000

$2,000,000

DeckerBullock

SIR

FirstMarinRealty

PacificUnion

AlainPinel

FrankHoward

Allen

McGuireRE

ColdwellBanker

RE

Bradley RE

ReMaxGold

$1,9

58,7

00

$1,3

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00

$1,1

87,5

00

$960

,500

$943

,800

$801

,500

$676

,100

$569

,100$8

05,9

00

aCHIEVInG THE HIGHEST pRICESfOR OuR CLIEnT’S HOMES

average price of Homes Sold In Marin in 2011, by Broker Twelve months of data from BAREIS MLS, as of 2012

10 | Only One True International Real Estate Brand

Decker BullockSotheby’s

InternationalRealty

Alain Pinel, McGuire,

Frank Howard Allen

Pacific Union

sothebysrealty.com

luxuryportfolio.com

christiesrealestate.com

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

20,000

22,000

24,000

26,000

28,000

30,000

27,276

12,030

6,476

dOMInaTInG THE MaRkET undER $3 MILLIOn

In Marin County 98% of homes sold are under $3 million. In that price-point sothebysrealty.com has double the number of listings asluxuryportfolio.com(FrankHowardAllen,AlainPineland McGuire’s marketing association) and 4 times the number of listingsaschristiesrealestate.com(PacificUnion’smarketing association). Our clients want their homes showcased where they know qualified buyers will find them, on sothebysrealty.com.

Based on Listing Search March 23, 2012

Only One True International Real Estate Brand | 11Only One True International Real Estate Brand | 11Only One True International Real Estate Brand | 11

12 | Only One True International Real Estate Brand

Decker BullockSotheby’s

InternationalRealty

Alain Pinel, McGuire,

Frank Howard Allen

Pacific Union

sothebysrealty.com

luxuryportfolio.com

christiesrealestate.com

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2,000

2,2002,189

1,781

1,341

dOMInaTInG THE MaRkET fROM $3–5 MILLIOn

In Marin County only 2% of the homes sold are between $3-5million. In that price-point you need a specialist. On sothebysrealty.com there are 20% morelistingsthanluxuryportfolio.com(FrankHowardAllen,alain pinel and McGuire’s marketing association) and 60%more listings thanonchristiesrealestate.com(PacificUnion’smarketingassociation).Our clients want their homes showcased where they know qualified buyers will find them, on sothebysrealty.com.

Based on Listing Search March 23, 2012

Only One True International Real Estate Brand | 13Only One True International Real Estate Brand | 13Only One True International Real Estate Brand | 13

14 | Only One True International Real Estate Brand

Decker BullockSotheby’s

InternationalRealty

Alain Pinel, McGuire,

Frank Howard Allen

Pacific Union

sothebysrealty.com

luxuryportfolio.com

christiesrealestate.com

0

100

200

300

400

500

600

700

800

900

1,000

1,100

1,200

1,300

1,400

1,5001,481

969 963

dOMInaTInG THE MaRkET fROM $ 5 –10 MILLIOn

In Marin County less than 1% of homes sold are between $5-10 million. In that price-point you need a specialist. On sothebysrealty.com there are 50% morelistingsastherearebothonluxuryportfolio.com (FrankHowardAllen,AlainPinelandMcGuire’smarketingassociation)andchristiesrealestate.com(PacificUnion’smarketingassociation). Our clients want their homes showcased where they know qualified buyers will find them, on sothebysrealty.com.

Based on Listing Search March 23, 2012

Only One True International Real Estate Brand | 15Only One True International Real Estate Brand | 15Only One True International Real Estate Brand | 15

16 | Only One True International Real Estate Brand

Decker BullockSotheby’s

InternationalRealty

Alain Pinel, McGuire,

Frank Howard Allen

Pacific Union

sothebysrealty.com

christiesrealestate.com

luxuryportfolio.com

0

100

200

300

400

500

600

700

800

746

572

422

dEfInInG THE MaRkET OVER $10 MILLIOn

In Marin County last year, only 1 home sold over $10 Million and decker Bullock Sotheby’s International Realty represented the Seller. The sothebysrealty.com website has 44% more listings thanchristiesrealestate.com(PacificUnion’smarketinga ssociation) and nearly double the number of listings on luxuryportfolio.com(FrankHowardAllen,AlainPineland McGuire’s marketing association).

Based on Listing Search March 23, 2012

Only One True International Real Estate Brand | 17Only One True International Real Estate Brand | 17Only One True International Real Estate Brand | 17

18 | Only One True International Real Estate Brand

Only One True International Real Estate Brand | 19

COMpREHEnSIVE LISTInG dISTRIBuTIOn

Our sellers can receive a property report with information on the view-ing and inquiry statistics onthemajorwebsitesfor their individual property.

Our qualified properties are distributed to majorlisting websites online such as: •Trulia •Zillow•Realtor.com •Yahoo•WallStreetJournal

20 | Only One True International Real Estate Brand

HiGHESTonLinEviSibiLiTY

Only One True International Real Estate Brand | 21

HighonlinevisibilityinTheWallStreetJournal, newYorkTimes,bbC,andelsewhere.

•WSJ.comisestimatedtodeliverover 13 million impressions in 2012

•nYTimes.comisestimatedtodeliver 300 million impressions in 2012

•bbC.comisestimatedtodeliver 74 million impressions in 2012

22 | Only One True International Real Estate Brand22 | Only One True International Real Estate Brand

Only One True International Real Estate Brand | 23

FoCUSonPHoToGRAPHY

High quality photography is the most important part of marketing a home online. Propertieswithsixormorephotosreceive300 times more pages views than those with less.

24 | Only One True International Real Estate Brand

YoUTUbE.CoM/SoTHEbYSREALTY

At 3 Billion Views Per Day,YouTube is:

•#1 video site

•2nd largest search engine

•3rd largest website in the world

•60%ofallvideouploadsareonYouTube

•48hours of video uploaded every minute

Visit us at youtube.com/sothebysrealty

Only One True International Real Estate Brand | 25

26 | Only One True International Real Estate Brand

•ifFacebookwasacountry it would be the 3rd largest country in the world.

•1 Billion tweets are posted each week on Twitter

•AnewmemberjoinsLinkedin every second

Only One True International Real Estate Brand | 27

Bring Something to the Conversation

Our Sotheby’s International Realty facebook fan and Twitter pages have grown to include thousands of fans and followers from all over the globe who have joinedintheconversationabout the unique homes, extraordinarylivesand lifestyles we represent. facebook and Twitter are an essential part of how we tell our story and engage with those who value the unique.

SOCIaL MEdIa

28 | Only One True International Real Estate Brand

Only One True International Real Estate Brand | 29

SoTHEbY’SAUCTionS

Over 200 years of marketing the world’s most valuable possessions.

Since the founding of the Sotheby’s auction House in 1744, the Sotheby’s name has earned renown as a marketer of the world’s most valuable and prestigious possessions.

This reputation is built as much upon exceptionalservicetoclientsasonthenotableart,antiques,jewelryandother holdings that pass through Sotheby’s offices around the world.

30 | Only One True International Real Estate Brand

ExTRAoRdinARYoFFiCES

Locations in 592 Cities around the World—now Open in Ross Valley!

Southern Marin Office

100 Tiburon Blvd.

Mill Valley, CA 94941

415.381.7300

Sausalito Office

211 Second St.

Sausalito, CA 94965

415.331.9000

Belvedere - Tiburon Office

1620 Tiburon Blvd.

Tiburon, CA 94920

415.435.0700

Ross Valley Office

189 Sir Francis Drake Blvd.

Greenbrae, CA 94904

415.461.7200

32 | Only One True International Real Estate Brand

Only One True International Real Estate Brand | 33

COLLEEn MADDEn

decker Bullock

Sotheby’s International Realty

211 2nd Street

Sausalito,CA,94965

415.497.5170

colleen@HomeSalesMarin.com

dRE#: 01400989

Colleen Madden has been a full time real estate agent since 2003.

During this time she has been awarded in Recognition of Superior

Performance the Gold and Silver Certificates of Achievement. She has

sold homes throughout Marin ranging from the low hundred thousands

to several million dollars, giving each client the same level of respect,

energy and enthusiasm. Her success is based on her ethics, values and

strong negotiating skills creating high client satisfaction, long standing

relationships and repeat business.

She is a graduate of San Francisco State University earning a Bachelor

of Science degree in Business with an emphasis in Marketing. Colleen

has been in Sales and Marketing for over 25 years.

Colleen is a second generation Marin resident. She lives in Mill Valley

with her family, enjoys the outdoors, loves abalone diving, swimming,

running, and mountain biking.

34 | Only One True International Real Estate Brand

Presented by

Southern Marin Office

100 Tiburon Blvd.

Mill Valley, CA 94941

415.381.7300

Sausalito Office

211 Second St.

Sausalito, CA 94965

415.331.9000

Ross Valley Office

189 Sir Francis Drake Blvd.

Greenbrae, CA 94904

415.461.7200

Belvedere - Tiburon Office

1620 Tiburon Blvd.

Tiburon, CA 94920

415.435.0700

Colleen Madden415.497.5170

colleen@HomeSalesMarin.com